Course Title:

Export Market Planning


The Naveen Jindal School of Management

Dallas, Texas, United States

Course format: Classroom

A combination of lectures on the foundations of export marketing, combined with classroom presentations by experts from the North Texas District Export Council on their work in the global marketplace. Covers choosing an exportable product and market, and adapting marketing mix variables in the context of export marketing. Students prepare and present a market entry report, and are awarded a certificate from the U.S. Department of Commerce upon completion. ...

Elements of this syllabus are subject to change.

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Phone No.: 972-883-2705

School Address/Venue(s):

The University of Texas at Dallas
SM 42
800 West Campbell Road
Richardson, TX 75080-3021

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