Course Title:

CIMA Interactive Marketing


DePaul University Continuing and Professional Education

Chicago, Illinois, United States

Course format: Classroom

In this program, you will learn the terminology and strategy for Internet search, social media, web analytics, mobile marketing and digital display advertising from Chicago area professionals who are experts in their fields. You will receive an Interactive Marketing Certificate from DePaul University upon successful completion of the program. To receive the certificate, you must take and pass an examination based on the terminology, applications and strategy taught in class.

This program is designed for marketing professionals with at least three years of experience in the following functional areas:
•Account management
•Media (traditional and interactive)
•Social media marketing
•Community managers
•Public relations
•Mobile marketing
•Marketing research
•Database management


By the end of this program, you will have a solid understanding of:
•Search, both SEO and paid
•Web analytics
•Display advertising on the Internet
•Mobile marketing
•Social media marketing
•Interactive marketing strategy

Elements of this syllabus are subject to change.

Please visit the school's official website or social networks for the latest training price and schedule.

Phone No.: (312) 362-6300

School Address/Venue(s):

14 East Jackson Boulevard, Suite 1010
Chicago, IL 60604

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