Course Title:

Ben Parr, Author of Captivology: The Science of Capturing People’,s Attention Workshop


Silicon Valley Innovation Center

San Mateo, California, United States

Course format: Classroom

The first 10 people who sign up for regular tickets will receive autographed ",Captivology", book by the author and speaker Ben Parr.

DISCOVER 7 techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.

FIND OUT how and why the mind pays attention to some events or people—and not others.

LEARN how to assign jobs to your staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.

Whether you’,re an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In this insightful and practical book, Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness.

Ben Parr will explain the psychological phenomena that captivate our attention�and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.


Ben Parr,
Author of Captivology,
Co-founder and Managing Partner of DominateFund,
Former Co-Editor and Editor-at-Large of Mashable.

Ben Parr is an award-winning journalist, author, entrepreneur, venture capitalist and expert on attention. Through his unique experience as a leading technology writer, venture capitalist and prolific public speaker, Parr has coached dozens of young startups and Fortune 500 corporations on how to get attention for their products. Forbes has named Ben one of its ",30 Under 30", and was named one of the top 10 tech journalists in the world by Say Media.


5:00 - 6:00 pm Registration and Reception,
6:00 - 7:30 pm Program and Q&,A,
7:30 - 8:00 pm Networking.

FOOD and WINE will be served.
Register NOW on Eventbrite - Space is limited!

Event Date: March 24, 2015.

Event Time: 5:00 pm - 8:00 pm.

Category: Classes / Courses | Professional Training | Talks and Lectures.




Early Bird: USD 30.00,
Regular: USD 50.00,
Late Bird: USD 75.00,
Livestream: USD 10.00. ...

Elements of this syllabus are subject to change.

Phone No.: 6502740214

School Address/Venue(s):

1875 S Grant Street

Free Course List: San Mateo

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