Course Title:

Advertising and Marketing Communications
(Bachelor Degree)


De Montfort University

Leicester, United Kingdom

Course format: Classroom

This course will prepare you for a career in advertising, public relations or marketing. You will develop an in-depth understanding of buying behaviour, marketing communications tools and activities, target audiences and campaign planning. You will also learn how to develop communication messages, and undertake digital and traditional media planning.

We are an Institute of Direct Marketing (IDM) Key Educational Partner.
Recent graduates have gone on to careers such as brand manager for Barbie, assistant trading manager at Boots No7, and senior PR and marketing executive at market research company GfK
Achieve professional qualifications alongside your marketing degree with a course that is accredited by the Chartered Institute of Marketing (CIM) for a Dual Award
In our Fox’s Lair!® assessment, similar to Dragon’s Den, you receive feedback from real-life entrepreneurs and develop the skills employers look for ?teamwork, project management, communication and problem solving
Gain a competitive edge in the graduate job market by completing the optional paid placement year with employers such as Reed Exhibitions, IBM, Intel, BMW, UBS, 3M and the NHS
As an Institute of Direct Marketing (IDM) Key Educational Partner, you can study for the IDM Certificate in Direct and Digital Marketing alongside your degree and sit the exam before you leave
DMU is the most-improved university in the UK, according to The Sunday Times league tables

You will work on real projects with advertising and marketing communications agencies, such as creating advertising campaigns, and undertake a variety of coursework and assessments.

We have one of the largest marketing departments in the UK and our staff include professors of international renown, who contribute to high-quality research and consultancy projects. Many of our lectu ...

Elements of this syllabus are subject to change.

Please visit the school's official website or social networks for the latest training price and schedule.

Phone No.: +44 (0)116 255 1551

School Address/Venue(s):

The Gateway

Free Course List: Leicester

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