Course Title:

Fashion & Beauty Monitor - Digital Content Strategy 2017


Econsultancy Asia Pacific Pte Ltd

Singapore, Singapore

Course format: Classroom

At the end of the day, you’ll have already started developing your own Content Strategy. Plus, you’ll be confident enough in your skills and knowledge to continue this work after the session.

Issues covered in the course include:
•Our role (explain how Content Strategy fits with Editorial Planning and Content Marketing)
?-steps to a Content Strategy
•Create a Strategy Statement for your own organisation
•Researching your audience, understanding your competitor/industry
•Audit &, evaluate your content (including inventory, best practices &, strategy audits)
•Governance (including tone of voice, sign-off process &, work-flows)

Elements of this syllabus are subject to change.

Please visit the school's official website or social networks for the latest training price and schedule.

Phone No.: +65 6653 1911

School Address/Venue(s):

20 Collyer Quay

Free Course List: Singapore

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