Course Title:

Fashion & Beauty Monitor - Digital Marketing 2017


Econsultancy Asia Pacific Pte Ltd

Singapore, Singapore

Course format: Classroom

This intensive two-day course is a great place to start your digital marketing training. Designed for those working within the fashion, beauty and luxury brand industries, it gives a complete overview of the digital fashion and beauty landscape including all the essential marketing disciplines, how they fit together and how to assess what’s right for your strategy and where you need further in-depth learning.

The course is broken down into manageable modules most of which include either exercises or case studies for you to work through.

The Cultural Shift
•Understanding the New World
•Setting the Scene
•Conversation Culture
•Digital society

The Strategic View
•Strategy and Planning
•Becoming media companies
•Inbound Marketing
•Content Strategy
•Experimental and iterative marketing
•Data driven culture
•Integrated on/offline marketing

Search Engine Marketing
•How the Internet invented search
•Strategies for Search Engine Optimisation
•Key principles
•Paid search

Display and Interactive Media
•The role of display advertising
•Display formats and how to use them
•Strategy and planning
•Targeting and measurement
•A look to the future

Social Media
•What is content?
•Social media outreach
•Online PR
•Your Content Strategy

•Who are affiliates
•The business model
•Successful strategies

Influencer Marketing
•Who are influencers
•The impact on fashion and beauty
•Do’s and Don’ts of working with influencers

•The mobile landscape
•Why most apps fail
•Mobile conversion

Usability and web design
•Conversion optimisation
•Bu ...

Elements of this syllabus are subject to change.

Please visit the school's official website or social networks for the latest training price and schedule.

Phone No.: +65 6653 1911

School Address/Venue(s):

20 Collyer Quay

Free Course List: Singapore

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