Course Title:

Fashion & Beauty Monitor - Social Media and Online PR Workshop 2017


Econsultancy Asia Pacific Pte Ltd

Singapore, Singapore

Course format: Classroom

Fashion &, Beauty Monitor and Econsultancy team up to offer one of the UK’s most popular social media and online PR courses, now specifically tailored for fashion, beauty and luxury brand professionals.

You’ll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook and Twitter, and increasing brand engagement.


Attendees will be able to evaluate their current approach to social media, reputation management and online PR. The workshop comprises a mixture of trainer led presentation, practical techniques on laptops as a group and individual exercises and discussion. The trainer will provide a number of up-to-date practical tips, tools and useful planning techniques that delegates can take from the classroom back to the office.

The course covers:
•Examples of good/bad use of social media &, online PR in fashion and luxury
•How to use video, images and design
•Planning online PR and social media
◦Objectives and metrics
◦Research and mapping
◦Tools, tactics, targets and teams
•Developing a strategy
•Online reputation management

Elements of this syllabus are subject to change.

Please visit the school's official website or social networks for the latest training price and schedule.

Phone No.: +65 6653 1911

School Address/Venue(s):

20 Collyer Quay

Free Course List: Singapore

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