Course Title:

Pay Per Click Marketing 2017


Econsultancy Asia Pacific Pte Ltd

Singapore, Singapore

Course format: Classroom

Upon completion of this course, you will be able to:
•Refine your strategy so more leads turn into conversions
•Evaluate and analyse your key phrases to improve your copy
•Understand the importance of using landing pages in campaigns
•Use powerful bid management tools and reporting techniques to maximise ROI

What will I learn?

Positioning your creative
•Copywriting that will increase ad click-through rates
•When and how to use keyword insertion tools
•Approaches to testing creative
•Tactics to increase conversion rates, such as deep-linking landing pages
•Integration with promotions and offers

A PPC strategy that works
•Understanding the Google Quality Score
•Selecting the right bidding strategy, including effective use of automated cost per acquisition and ROI strategies
•Utilising day parting strategies
•Integrating your PPC with offline campaigns
•Identifying and dealing with click-fraud

Tracking and analysis
•The benefits of using industry leading tools
•Analysing the competitor landscape
•Analysing data and understanding latent sales
•Optimising search terms sets

Elements of this syllabus are subject to change.

Please visit the school's official website or social networks for the latest training price and schedule.

Phone No.: +65 6653 1911

School Address/Venue(s):

20 Collyer Quay

Free Course List: Singapore

Search other schools for Pay Per Click Marketing training programs.

2017 Google Analytics Advanced training course in Singapore

Upon completion of this course, you will be able to: •Configure Google Analytics to best report and improve performance of your campaigns and website •Audit your site using web analytics reports and expert review techniques to identify ",quick win", conversion improvements across key page types including the home page, category and product pages •Define improvements to different pa...
2017 Google Analytics training course in Singapore

Upon completion of this course, you will be able to: •Implement Google Analytics tracking code to best report on your site •Navigate around Google Analytics to access your reports and dashboards •Identify ",quick win", reporting improvements •Apply objectives, KPIs, dimensions and metrics for your site •Implement tagging for your online marketing •Analyse site, page and marketin...
2017 Digital Marketing & Google AdWords training course in Singapore

Econsultancy and ClickAcademy Asia are proud to launch the first world-class Certificate in Digital Marketing programme in Singapore catering to senior managers and marketing professionals who want to understand digital marketing effectively in the shortest time possible. Participants who complete the programme requirement will be awarded the Econsultancy’,s Certificate in Digital Marketing...
Search Marketing training course in Cape Town, Johannesburg

This course provides thorough, up-to-date training in search engine optimisation (SEO) and contextual search advertising (e.g. Google’,s AdWords pay-per-click ads). But the course goes way beyond these common tactics. Search marketing is no longer just about SEO and pay-per-click Unlike search courses which focus only on technicalities, Britefire’,s Profound course also provides ...
Paid Search Marketing training course in Chicago

The Paid Search Marketing Certificate Program presents the latest, most innovative strategies used in the thriving industry of Paid Search. This six-week program will provide a thorough understanding of the tactics and techniques leading companies deploy through real-world client examples. Learn how paid search can make you an indispensible asset to your marketing team and give your organizatio...
Google AdWords for Businesses training course in Austin, Dallas, Houston, Las Vegas, New York City, Philadelphia, Phoenix, Seattle, Washington DC

You will create an AdWords account, run an ad campaign, and track the performance of ads. Intended Audience for the Google AdWords for Businesses Course This course is for small business owners, members of marketing departments, those seeking a career change wishing to become Google AdWords professionals, and web designers seeking to offer AdWords as an additional service to clients. ...

Other courses offered by Econsultancy Asia Pacific Pte Ltd

Notice: The course description on this page was archived statically and not updated from day to day. If you are a school user, please upload your new courses using this form, or you can contact us for data management issues.

We provide free training course catalog service since 2003, in English and Chinese. Tens of thousands of visitors search our database from our portal and partners' websites each day.

Pay Per Click Marketing
Ask for Training
Add Courses