Course Title:

Pay Per Click Marketing 2017


Econsultancy Asia Pacific Pte Ltd

Singapore, Singapore

Course format: Classroom

Upon completion of this course, you will be able to:
•Refine your strategy so more leads turn into conversions
•Evaluate and analyse your key phrases to improve your copy
•Understand the importance of using landing pages in campaigns
•Use powerful bid management tools and reporting techniques to maximise ROI

What will I learn?

Positioning your creative
•Copywriting that will increase ad click-through rates
•When and how to use keyword insertion tools
•Approaches to testing creative
•Tactics to increase conversion rates, such as deep-linking landing pages
•Integration with promotions and offers

A PPC strategy that works
•Understanding the Google Quality Score
•Selecting the right bidding strategy, including effective use of automated cost per acquisition and ROI strategies
•Utilising day parting strategies
•Integrating your PPC with offline campaigns
•Identifying and dealing with click-fraud

Tracking and analysis
•The benefits of using industry leading tools
•Analysing the competitor landscape
•Analysing data and understanding latent sales
•Optimising search terms sets

Elements of this syllabus are subject to change.

Please visit the school's official website or social networks for the latest training price and schedule.

Phone No.: +65 6653 1911

School Address/Venue(s):

20 Collyer Quay

Free Course List: Singapore

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