Course Title:

Social Media Paid Advertising 2017


Econsultancy Asia Pacific Pte Ltd

Singapore, Singapore

Course format: Classroom

Understand the social media platforms and advertising options:
•Explore the range of choices available to advertisers in the major social media platforms: LinkedIn, Twitter, Facebook, YouTube and Instagram
•Consider secondary platforms - Pinterest, Slideshare, Instagram and other alternative platforms
•See some fascinating examples of best practice

A social advertising strategy that works
•Aligning social advertising to your owned and earned social activity
•Aligning social advertising to your offline activity ?taking an integrated aproach
•Getting the creative right for different audiences and platforms
•Selecting the right bidding strategy

Tracking and analysis
•Analysing the competitor landscape
•Analysing and understanding your social advertising data
•Optimising social advertising campaigns

Elements of this syllabus are subject to change.

Please visit the school's official website or social networks for the latest training price and schedule.

Phone No.: +65 6653 1911

School Address/Venue(s):

20 Collyer Quay

Free Course List: Singapore

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