Course Title:

Online Merchandising 2017

School/Trainer:

Econsultancy LLC

New York City, New York, United States

Course format: Classroom
Description:

The course covers:

Introduction to Online Merchandising
•The essential problems to solve in online merchandising
•Getting the products to the web - data, planning, ranging, preparation - &,quot,ready and available to sell&,quot,
•Basic presentation - search, filter, sort orders, promotion - and the opportunities and problems presented
•Data requirements - product information management, imagery, attributes, metadata and the complexities of structured products, selling groups and configuration
•Promotional strategies and their demands on online merchandising systems
•Integration with offline promotional activity

Key Metrics and Performance Indicators
•A review of the traditional metrics for stock and sales performance and their applicability to online
•Online-only metrics
•Key Performance Indicators

Advanced Online Merchandising Techniques and Considerations
•Rule-based or algorithmic systems
•Behavioural profiling to drive rules
•Use of personae
•A:B testing in online merchandising

The Online Merchandising Ecosystem
•Interaction of Online Merchandising with SEO and PPC
•Interaction of Online Merchandising with the affiliate channel
•Interaction of Online Merchandising with behavioural/profiling systems
•Interaction of rules with imaging systems and presentation options
•Cross-channel implications - merchandising rules based on stock availability, store stock, virtual stock and quality of service.
...


Elements of this syllabus are subject to change.




Please visit the school's official website or social networks for the latest training price and schedule.


Phone No.: +1 212 971-0630

School Address/Venue(s):

Ste. 307, 350 7th Avenue
New York, 10001
United States

Free Course List: New York City

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