Course Title:

B2B Advertising/IMC 2017


Ferris State University

Big Rapids, Michigan, United States

Course format: Classroom

A study of business-to-business advertising/IMC strategies and techniques with emphasis on its use in improving the salesperson\&,#146,s productivity. Explores business market places and industrial purchasing behavior, IMC department organization and integration with other marketing efforts, focusing on a detailed review of the creative and media functions perfomed in the context of business-to business marketing and sales objectives. ...

Elements of this syllabus are subject to change.

Please visit the school's official website or social networks for the latest training price and schedule.

Phone No.: (231) 591-2000

School Address/Venue(s):

1201 S. State Street, Big Rapids, Michigan, USA 49307

Free Course List: Big Rapids

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