B2B Advertising/IMC 2017School/Trainer:Big Rapids, Michigan, United States
Course format: Classroom
A study of business-to-business advertising/IMC strategies and techniques with emphasis on its use in improving the salesperson\&,#146,s productivity. Explores business market places and industrial purchasing behavior, IMC department organization and integration with other marketing efforts, focusing on a detailed review of the creative and media functions perfomed in the context of business-to business marketing and sales objectives. ...
Elements of this syllabus are subject to change.
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Phone No.: (231) 591-2000
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