Healthcare Marketing 2017School/Trainer:Big Rapids, Michigan, United States
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Phone No.: (231) 591-2000
1201 S. State Street, Big Rapids, Michigan, USA 49307
Free Course List: Big Rapids
Introduction to concepts of healthcare marketing. Exploration of principles of market-driven decision-making process. Examination of development of key elements in annual marketing process and of consumer, competitor, company analysis, market segmentation, and target markets.
Designed for an increasingly competitive environment, this course explores how marketing has become a responsibility of all employed in the healthcare field. Students are introduced to unique strategies and techniques as well as proven marketing concepts. Terms and theories are explored using case studies.
This course is aimed at students interested in better understanding an increasingly complex market environmnent for Healthcare product development and commercialization. Across the entirety of the class we will explore the facts and clarify the implications of five ongoing thematic changes - the 5 D,s - that are fundamentally transforming commercial decision making in health care markets f...
As the healthcare industry continues to be highly competitive, and as health-related information becomes more available through television and the Internet, healthcare organizations are challenged to communicate their messages more aggressively and in new ways to their key audiences. This course enables students to learn about the nature of those audiences as well as healthcare marketing and co...
This course focuses on the essential concepts of strategic planning and marketing. Key concepts for concentration include market research, competition, strategic thinking, the creation of strategy, and the new age of the consumer. Analytical decision models will be used to evaluate market conditions and develop corresponding strategic plans.
Utilizes case analysis to explore how marketing principles apply to management decisions. Covers product development, pricing and distribution, consumer behavior analysis, market definition and forecasting, and development of marketing plans focusing on application of these concepts to health care organizations.
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