Healthcare Marketing 2017School/Trainer:Big Rapids, Michigan, United States
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Phone No.: (231) 591-2000
1201 S. State Street, Big Rapids, Michigan, USA 49307
Free Course List: Big Rapids
Introduction to concepts of healthcare marketing. Exploration of principles of market-driven decision-making process. Examination of development of key elements in annual marketing process and of consumer, competitor, company analysis, market segmentation, and target markets.
Designed for an increasingly competitive environment, this course explores how marketing has become a responsibility of all employed in the healthcare field. Students are introduced to unique strategies and techniques as well as proven marketing concepts. Terms and theories are explored using case studies.
This course is aimed at students interested in better understanding an increasingly complex market environmnent for Healthcare product development and commercialization. Across the entirety of the class we will explore the facts and clarify the implications of five ongoing thematic changes - the 5 D,s - that are fundamentally transforming commercial decision making in health care markets f...
As the healthcare industry continues to be highly competitive, and as health-related information becomes more available through television and the Internet, healthcare organizations are challenged to communicate their messages more aggressively and in new ways to their key audiences. This course enables students to learn about the nature of those audiences as well as healthcare marketing and co...
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