Course Title:

Healthcare Marketing 2017
(Bachelor Degree)

School/Trainer:

Ferris State University

Big Rapids, Michigan, United States

Course format: Classroom
Description:


Want a career in health care but working from a medical aspect is not for you? Want a career in business but the boardroom bores you? Well, now you can combine the medical world with the business world with a BS in Healthcare Marketing. This program is designed to develop graduates capable of marketing within the health care industry across the supply chain - including hospitals and hospital systems, physician practices, specialized clinics, manufacturers of pharmaceuticals, medical devices and medical furniture, social service providers and change-behavior specialists.

The job market for students with competence in healthcare marketing is currently very strong. However, healthcare systems and organizations are generally reluctant to hire undergraduates for entry-level positions if those undergraduates do not have healthcare or healthcare related competencies and experience. The BS Healthcare Marketing program at Ferris State University was designed with input from both industry and academia to teach you those marketing competencies valued by the healthcare industry.

Career Opportunities

Health care spending is 4.3 times the amount spent on national defense. A survey of nearly 300 hospitals by the Society for Health Care Strategy and Market Development (SHSMD) found that hospital marketing departments averaged 6 (six) staff members with budgets of 1.2 million. Marketing departments are incorporated into the structure of health care organizations and marketers are being promoted to manager’s directors, and ultimately vice presidents. Some careers in Health Care Marketing you may start at are: jobs in sales and marketing for health care providers and their suppliers, including medical device and furniture sales and marketing, customer service, and social marketing.
...


Elements of this syllabus are subject to change.




Please visit the school's official website or social networks for the latest training price and schedule.


Phone No.: (231) 591-2000

School Address/Venue(s):

1201 S. State Street, Big Rapids, Michigan, USA 49307

Free Course List: Big Rapids

Search other schools for Healthcare Marketing training programs.



Healthcare Marketing training course in Los Angeles

Introduction to concepts of healthcare marketing. Exploration of principles of market-driven decision-making process. Examination of development of key elements in annual marketing process and of consumer, competitor, company analysis, market segmentation, and target markets.
Healthcare Marketing training course in Albuquerque, Chicago, Oak Brook, Romeoville

Designed for an increasingly competitive environment, this course explores how marketing has become a responsibility of all employed in the healthcare field. Students are introduced to unique strategies and techniques as well as proven marketing concepts. Terms and theories are explored using case studies.
Health Care Marketing training course in Philadelphia

This course is aimed at students interested in better understanding an increasingly complex market environmnent for Healthcare product development and commercialization. Across the entirety of the class we will explore the facts and clarify the implications of five ongoing thematic changes - the 5 D’,s - that are fundamentally transforming commercial decision making in health care markets f...
Healthcare Marketing and Communication training course in Boston

As the healthcare industry continues to be highly competitive, and as health-related information becomes more available through television and the Internet, healthcare organizations are challenged to communicate their messages more aggressively and in new ways to their key audiences. This course enables students to learn about the nature of those audiences as well as healthcare marketing and co...
Health Care Marketing training course in Washington DC

This course focuses on the essential concepts of strategic planning and marketing. Key concepts for concentration include market research, competition, strategic thinking, the creation of strategy, and the new age of the consumer. Analytical decision models will be used to evaluate market conditions and develop corresponding strategic plans.
Health Care Marketing Online course in Denver

Utilizes case analysis to explore how marketing principles apply to management decisions. Covers product development, pricing and distribution, consumer behavior analysis, market definition and forecasting, and development of marketing plans focusing on application of these concepts to health care organizations.



Other courses offered by Ferris State University

Notice: The course description on this page was archived statically and not updated from day to day. If you are a school user, please upload your new courses using this form, or you can contact us for data management issues.
 


Tips:
Our combined search function does not only provide you with the training courses and students, but also talent resumes and jobs, or shared apartments nearby for rent.



Online/E-Learning:
Healthcare Marketing
Ask for Training
Add Courses