Advertising/Promotion 2017School/Trainer:Blaine, Minneapolis, Richfield, Rochester, Woodbury, Minnesota, United States
Course format: Classroom
This course introduces advertising and promotion
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The traditional promotion marketing mix elements (i.e. advertising, sales promotion, public relations, and personal selling) are explored as components of an integrated marketing communications (IMC) strategy, with primary emphasis on advertising. The course is designed to provide an exposure to the concepts, theories, and frameworks helpful in understanding the elements of IMC such that stud...
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