Advertising Management Training Courses and Workshops

Schools providing training courses, certificates, diplomas or degree programs of Advertising Management




Total 32 training courses and degree programs available around the world.

PUBLIC RELATIONS AND ADVERTISING MANAGEMENT

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: DePaul University
Training Center(s)/Venue(s): Chicago, United States

This course focuses on the application of management principles and practices to the effective development of public relations and advertising plans, programs and campaigns. The course examines management practices in organizational and firm settings and considers issues and practices related to planning, budgeting, new business development and account management.

Advertising Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: The Wharton School, University of Pennsylvania
Training Center(s)/Venue(s): Philadelphia, United States
  V

The primary objective of this course is to provide the students with an opportunity to learn and apply the core theories, strategies, principles and practices of effective advertising management. The course utilizes theory, marketing and communications research, and significant management experience that are relevant to the design, evaluation and management of advertising. The specific topics covered in the course include consumer segmentation and target selection, consumer motivation and insight, developing a powerful communications strategy and advertising idea, evaluating and optimizing advertising execution, and developing a targeted and effective consumer connections and media plan.

ADVERTISING MANAGEMENT

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: St. Clair College Continuing Education
Training Center(s)/Venue(s): Windsor, Canada
  V

Advertising Management is a study of the nature and scope of advertising management through mass media (including newspapers, magazines, direct mail, radio, television and telemarketing). Media sales and practical instruction in layout, copywriting, market analysis, advertising techniques, decision making and advertising campaigns are presented and analyzed. Pre-Requisites: BUS 108, MRK 202. 3 units of credit.

Advertising Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: St. Clair College
Training Center(s)/Venue(s): Windsor, Canada

Advertising Management is a study of the nature and scope of advertising management, through mass media (including newspapers, magazines, direct mail, radio, television and telemarketing). Media sales and practical instruction in layout, copywriting, market analysis, advertising techniques, decision making and advertising campaigns are presented and analyzed.

Brand and Advertising Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Northeastern University D Amore-McKim School of Business
Training Center(s)/Venue(s): Boston, United States

Designed to provide an in-depth understanding of the brand-building process. Exposes students to the concepts, theories, principles, and terminology of brand management. Discusses brand equity. Also explores one very important tool used by brand managers, advertising. Covers such issues as target market identification, message strategy, media choice, and advertising evaluation.

Marketing and Advertising Management (Diploma)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Holland College
Training Center(s)/Venue(s): Charlottetown, Canada
  V

Excitement, variety and a fast-paced environment are just a few of the benefits of entering the high-profile field of marketing and advertising. The Marketing and Advertising Management program is designed to develop the highly competitive marketing and advertising skills necessary to succeed in today’s global market.

The program is structured to prepare students for a successful career in marketing with specific courses in market research, consumer behaviour, advertising, marketing communications and marketing management. Students will explore concepts in social media marketing, public relations, events management, professional selling, and sales promotion. Students will also gain insight into the main areas of advertising agency operation including layout, creative copy writing, research, media planning, and account management.

The Marketing and Advertising Management program emphasizes a hands-on approach with on-the-job placements, projects, presentations, case studies, and lab applications. Each student is provided numerous opportunities to meet a... [Read More]

Advertising/Promotion Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Butler University
Training Center(s)/Venue(s): Indianapolis, United States
  V

The traditional promotion marketing mix elements (i.e. advertising, sales promotion, public relations, and
personal selling) are explored as components of an integrated marketing communications (IMC) strategy,
with primary emphasis on advertising. The course is designed to provide an exposure to the concepts, theories, and frameworks helpful in understanding the elements of IMC such that students are able to
formulate case analysis and strategic planning. Additional attention is paid to the increasing role of
technology in effective consumer communication strategy.

Master of Advertising

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: RMIT University
Training Center(s)/Venue(s): Melbourne, Australia
  V

The program prepares you for managing complex advertising campaigns that are integrated with promotional activities like commercial sponsorship, sales promotion, brand, public relations and direct response.

You&,#146,ll examine specific professional areas like branding theory, account management, account planning, strategy planning, media planning and agency management.

You&,#146,ll do in-depth analysis of international advertising using academic and professional sources, focus on high-powered advertising strategy and process and explore broad management issues.

The unique aspects of this program are as follows:

It&,#146,s one of the few specialist advertising master programs in the world.
Our teaching staff have senior-level practical experience in industry, many combining teaching with their ongoing industry careers.
Our academic staff publish in leading journals and attend conferences and forums, ensuring our teaching is research-led.
Our computer facilities are equipped with cutting-edge media softwa... [Read More]

Advertising Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Sacred Heart University
Training Center(s)/Venue(s): Fairfield, United States
  V

Provides an analysis of the advertising function from a management viewpoint. Emphasizes the mechanics and techniques of advertising as part of an overall marketing strategy. Topics include: role of the corporate advertising director, role of the advertising agency and role of the media. Special emphasis is on understanding and participating in the creative process, essential for effective
advertising.

Strategic Advertising Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Nanyang Technological University
Training Center(s)/Venue(s): Singapore, Singapore

Practical concerns and scope of advertising management and relevant theoretical perspectives and principles. Some of the topics include media planning, decision-making, message strategy, branding, creative approaches, account-servicing, and agency-client relationships.

Advertising Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Worcester State University
Training Center(s)/Venue(s): Worcester, United States

Advertising from a planning perspective. Advertising and professional promotion strategies with execution and control activities.

Advertising and Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Lancaster University Management School
Training Center(s)/Venue(s): Lancaster, United Kingdom
  V

This degree builds on the Marketing department’s long-established success in undergraduate and postgraduate studies in Marketing, and adds a special focus on the theory and practice of advertising. The course has been designed by staff with experience in international advertising agencies. This is a three-year degree scheme with some opportunity to study related subjects within the scheme.

Topics studied include the psychology of persuasion and attitude change, semiotic analysis of symbolic communication, the transfer of cultural meaning, statistical methods, strategic advertising management, creative strategy development, media research and planning, advertising research and campaign evaluation, advertising planning using computer simulation technology.

Teaching methods include lectures and small tutorials, as well as a variety of project work in groups developing the skills of working in teams and making presentations. In the final year the course culminates in a real-life advertising research project for advertising agencies and their clients, or on ... [Read More]

Advertising Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Jagan Institute of Management Studies
Training Center(s)/Venue(s): Rohini, India

Want to learn Advertising Management? Jagan Institute of Management Studies has such training program available, or provided Advertising Management training courses in the past. It may also provide you a customized or flexible training solution according to your specific requirement. Please click on the training course title to find the contact information and discuss your study plan with Jagan Institute of Management Studies's representative directly.

Advertising Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: International Management Institute
Training Center(s)/Venue(s): New Delhi, India

Please click on the training course title to find contact information and links to International Management Institute's website.

Advertising & Sales Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: International Institute for Learning in Management Business School
Training Center(s)/Venue(s): New Delhi, Mumbai, Lucknow, Jaipur, Bangalore, Kolkata, Hyderabad, Kochi, Bhopal, Chennai, Nagpur, India

Course descriptions about Advertising & Sales Management is available on request. Please contact International Institute for Learning in Management Business School by submitting the training request form.

Advertising & Communications Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Infinity Business School
Training Center(s)/Venue(s): Gurgaon, India

? To give students an in-depth knowledge in Advertising Management
? To acquainting the students with the theory and practices in the area of Advertising Management. To equip them to make informed decisions and apprise them of the modern day systems and techniques.

Advertising Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Indian Institute of Management Training Pune
Training Center(s)/Venue(s): Pune, India

Advertising Management training courses and programs are available at Indian Institute of Management Training Pune, or it can provide customized training on your request. Please visit the official website of Indian Institute of Management Training Pune or call for details.

Advertising

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: George Brown College
Training Center(s)/Venue(s): Toronto, Canada
  V

This is an intermediate level course that covers the fundamental skills and industry knowledge required for advertising development, execution, management and planning. Emphasis is on analyzing marketing situations and developing a logical advertising plans based on different creative execution methods. Students create and present a strategic advertising campaign, ensuring that key goals and maximum efficiencies are achieved. Students study the relationship between marketing situations and their advertising solutions through examples by the professor, individual assignments plus a major group assignment.

Advertising Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Berkeley College
Training Center(s)/Venue(s): New York City, Manhattan, Brooklyn, White Plains, Woodland Park, Woodbridge, Newark, Paramus, United States

Provides students with a broad view of advertising principles and their relation to the marketing process. Students gain an understanding of the three key functional areas of advertising: account management, media planning, and creative design.

Advertising Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Asia-Pacific Institute of Management
Training Center(s)/Venue(s): New Delhi, India

Want to learn Advertising Management? Asia-Pacific Institute of Management has such training program available, or provided Advertising Management training courses in the past. It may also provide you a customized or flexible training solution according to your specific requirement. Please click on the training course title to find the contact information and discuss your study plan with Asia-Pacific Institute of Management's representative directly.

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