B2B Marketing Training Courses and Workshops

Schools providing training courses, certificates, diplomas or degree programs of B2B Marketing




Total 69 training courses and degree programs available around the world.

B2B Advertising/IMC

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Ferris State University
Training Center(s)/Venue(s): Big Rapids, United States
  V

A study of business-to-business advertising/IMC strategies and techniques with emphasis on its use in improving the salesperson\&,#146,s productivity. Explores business market places and industrial purchasing behavior, IMC department organization and integration with other marketing efforts, focusing on a detailed review of the creative and media functions perfomed in the context of business-to business marketing and sales objectives.

B2B Digital Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Ferris State University
Training Center(s)/Venue(s): Big Rapids, United States

A hands-on overview of Business-to-Business Digital Marketing. Provides proven strategies for increasing profits, customer communications, customer satisfaction and customer loyalty by using the internet/intranet/extranet to supplement face-to-face sales in the Business-to-Business arena.

B2B Marketing (Certificate)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Ferris State University
Training Center(s)/Venue(s): Big Rapids, United States
  V


If you choose the business-to-business marketing certificate, you will be exposed to current theory and practice in the marketing of products and services from one business to another, including:
•Integration of the principles of general marketing and professional selling with proven business-to-business marketing methods
•Understanding and application of concepts related to industrial marketing, business-to-business advertising and digital marketing
•Demonstration of mastery of class concepts through real world projects with business-to-business clients

Career Opportunities

Business-to-Business marketers work in advertising, marketing and digital marketing positions for industrial companies of all sizes. They also work in dynamic fields such as office furniture, software, and technology. Ferris State University is unique in its emphasis on Business-to-Business Marketing ?certificate holders will find that their skills are much in demand.

Introduction to Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Faculty of Extension, University of Alberta
Training Center(s)/Venue(s): Edmonton, Canada
  V

Participants will learn the role and purpose of marketing with a special emphasis on how marketing affects supply management. The differences between marketing and sales, marketing products and services, as well as B2B and B2C marketing will be addressed. Market research, understanding your competition, market segmentation and market selection are key topics covered. Among the other subjects discussed are the marketing mix: the 4 Ps of product, pricing, place and promotion. Strategies for market leaders and market followers will also be outlined.

B2B Marketing: From Leads to Revenue Generation

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V

In this course we go beyond the old-fashioned view of the marketer only focusing on lead generation or sales just focusing on closing short-term business. Learn how businesses with an aligned marketing and sales team offering ‘integrated?multi-touch, omni-channel campaigns will beat the competition and increase revenue as well as increase customer life-time value.

The ever changing world of marketing
•Learning from the past, understand the present and what&,#146,s changing
•Current research and how to adopt and adapt
•How marketing partner with sales in a unified Lead-to-Revenue process

Thought Leadership for Unqualified Leads
•The role of PR and Social Media for expressing your Point of View (POV)
•How to create research that positions you as a thought leader
•The importance of testimonials and case studies and how to get them agreed by customers
•Why you need value-add content that hooks and reels in buyers

Demand Generation for Qualified Leads
•Integrated campaigns: balancing the mix of traditio... [Read More]

B2B Digital Marketing Workshop

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V

B2B brands are increasingly turning to digital marketing tactics in 2015 and beyond to build demand, grow opportunities, engage prospects, and retain customers. As B2B marketing is significantly different from B2C marketing, this workshop aims to specifically address the unique issues and challenges faced by B2B marketers on digital platforms and social media.

An intensive 2-day workshop on the ins and outs of using digital marketing to build demand, attract qualified leads, grow opportunities, engage prospects in the buying cycle, nurture leads, and retain customers in a business-to-business (B2B) setting.

Upon completion of this course, you will be able to:
•Understand the differences between B2B and B2C digital marketing
•Learn to fill the sales pipeline with qualified leads using digital marketing tactics
•Understand the power of content marketing
•Grasp the concept of lead nurturing, and explore marketing automation tools
•Learn the best practices of using social media for B2B companies
•Learn sales enablement and par... [Read More]

B2B Marketing: From Leads to Revenue Generation

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy.com Ltd
Training Center(s)/Venue(s): London, United Kingdom
  V

In this course we go beyond the old-fashioned view of the marketer only focusing on lead generation or sales just focusing on closing short-term business. Learn how businesses with an aligned marketing and sales team offering ‘integrated?multi-touch, omni-channel campaigns will beat the competition and increase revenue as well as increase customer life-time value.

The ever changing world of marketing
•Learning from the past, understand the present and what&,#146,s changing
•Current research and how to adopt and adapt
•How marketing partner with sales in a unified Lead-to-Revenue process

Thought Leadership for Unqualified Leads
•The role of PR and Social Media for expressing your Point of View (POV)
•How to create research that positions you as a thought leader
•The importance of testimonials and case studies and how to get them agreed by customers
•Why you need value-add content that hooks and reels in buyers

Demand Generation for Qualified Leads
•Integrated campaigns: balancing the mix of traditio... [Read More]

B2B Digital Marketing Workshop

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy.com Ltd
Training Center(s)/Venue(s): London, United Kingdom
  V

B2B brands are increasingly turning to digital marketing tactics in 2015 and beyond to build demand, grow opportunities, engage prospects, and retain customers. As B2B marketing is significantly different from B2C marketing, this workshop aims to specifically address the unique issues and challenges faced by B2B marketers on digital platforms and social media.

An intensive 2-day workshop on the ins and outs of using digital marketing to build demand, attract qualified leads, grow opportunities, engage prospects in the buying cycle, nurture leads, and retain customers in a business-to-business (B2B) setting.

Upon completion of this course, you will be able to:
•Understand the differences between B2B and B2C digital marketing
•Learn to fill the sales pipeline with qualified leads using digital marketing tactics
•Understand the power of content marketing
•Grasp the concept of lead nurturing, and explore marketing automation tools
•Learn the best practices of using social media for B2B companies
•Learn sales enablement and par... [Read More]

B2B Marketing: From Leads to Revenue Generation

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy Asia Pacific Pte Ltd
Training Center(s)/Venue(s): Singapore, Singapore
  V

In this course we go beyond the old-fashioned view of the marketer only focusing on lead generation or sales just focusing on closing short-term business. Learn how businesses with an aligned marketing and sales team offering ‘integrated?multi-touch, omni-channel campaigns will beat the competition and increase revenue as well as increase customer life-time value.

The ever changing world of marketing
•Learning from the past, understand the present and what&,#146,s changing
•Current research and how to adopt and adapt
•How marketing partner with sales in a unified Lead-to-Revenue process

Thought Leadership for Unqualified Leads
•The role of PR and Social Media for expressing your Point of View (POV)
•How to create research that positions you as a thought leader
•The importance of testimonials and case studies and how to get them agreed by customers
•Why you need value-add content that hooks and reels in buyers

Demand Generation for Qualified Leads
•Integrated campaigns: balancing the mix of traditio... [Read More]

B2B Digital Marketing Workshop

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy Asia Pacific Pte Ltd
Training Center(s)/Venue(s): Singapore, Singapore
  V

B2B brands are increasingly turning to digital marketing tactics in 2015 and beyond to build demand, grow opportunities, engage prospects, and retain customers. As B2B marketing is significantly different from B2C marketing, this workshop aims to specifically address the unique issues and challenges faced by B2B marketers on digital platforms and social media.

An intensive 2-day workshop on the ins and outs of using digital marketing to build demand, attract qualified leads, grow opportunities, engage prospects in the buying cycle, nurture leads, and retain customers in a business-to-business (B2B) setting.

Upon completion of this course, you will be able to:
•Understand the differences between B2B and B2C digital marketing
•Learn to fill the sales pipeline with qualified leads using digital marketing tactics
•Understand the power of content marketing
•Grasp the concept of lead nurturing, and explore marketing automation tools
•Learn the best practices of using social media for B2B companies
•Learn sales enablement and par... [Read More]

Strategic Selling for Business Customers

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Colorado State University College of Business
Training Center(s)/Venue(s): Fort Collins, United States
  V

This course blends managerial and theoretical perspectives in an examination of sales strategies, sales tactics and best practices in professional selling. The primary context for the course is business-to-business (B2B) selling, although many of the course concepts are relevant for direct-to-consumer situations. The course examines the entire sales process, with particulate emphasis on relationship selling, planning and delivery of sales presentations, and trust building techniques.

B2B Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Pace University
Training Center(s)/Venue(s): New York City, United States

Examines the differentiating aspects of industrial (business to business) marketing and how to develop appropriate strategies. Covers the topics of marketing management from this point of view of business markets. Extensive use is made of case studies.

B2B Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: DePaul University
Training Center(s)/Venue(s): Chicago, United States
  V

The marketing of business goods and services to other businesses (B:B) is more significant in our economy than consumer marketing and is the key to the continued success and productivity of the U.S. economy. In this course, the principles and practices of inter-industry marketing will be explored by case analysis. The factors which must be considered before establishing marketing programs manufacturers, service industries and exporters will be examined. Examples will be drawn from varied industries, including equipment, electronics, computer systems, health care and others. New product introduction, distribution, and other marketing strategies will be emphasized.

B2B Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: University of Illinois at Chicago
Training Center(s)/Venue(s): Chicago, United States

Unique concepts and strategies applied when businesses market to other organizations and institutions. Derived demand, systems selling, bid pricing, national account programs, and using distributors.

B2B Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: The University of Texas at Arlington
Training Center(s)/Venue(s): Arlington, United States

Marketing strategies for businesses targeting other businesses. Included are frameworks for analysis of marketing opportunities. Business-to-business e-commerce is examined.

B2B Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Santa Clara University
Training Center(s)/Venue(s): Santa Clara, United States
  V

Examines using value as the cornerstone for decision-making, focusing on business processes and the business as a “buying center?with the various roles of participants, stressing business across borders, and accentuating working relationships and business networks. Uses core readings and in-depth case analysis, encompasses management activities that enable a supplier firm to understand, create, and deliver value to other businesses, governments, or institutional customers. In the context of these business markets, value refers to the economic, technical, service, and social benefits a customer firm may receive for buying the market offering. Teaches critical analytical and problem solving skills for a variety of business marketing solutions.

B2B Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: University of the Fraser Valley Continuing Studies
Training Center(s)/Venue(s): Abbotsford, Chilliwack, Canada
  V

There are a great many transactions that take place before the one where the end-consumer buys a product from a business. Much of what goes on in the world of commerce is within the realm of business-to-business marketing, which is different from marketing straight to the consumer. You’re speaking to the ‘behind-the-scenes?producers and your messaging and products must address their needs. This course will cover the basic principles of successful business-to-business marketing.

B2B Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Morgan State University
Training Center(s)/Venue(s): Baltimore, United States

Business markets comprise industrial buyers, government, and various marketing intermediaries and account for the largest portion of domestic and global economic activity. This course focuses on the processes by which firms understand, create and deliver value to their targeted business markets and customers through the goods and services that they offer.

B2B Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: North Island College
Training Center(s)/Venue(s): Campbell River, Courtenay, Port Alberni, Port Hardy, Ucluelet, Canada

This course introduces students to the unique nature of marketing management in the business-to-business environment. Students will learn how to apply strategic marketing concepts to this environment, with a specific focus on customer relationship and knowledge management.

B2B Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Milwaukee School of Engineering
Training Center(s)/Venue(s): Milwaukee, United States
  V

This course covers the strategies and activities involved in the marketing of products and services to business buyers, government and various marketing intermediaries. It involves investigating decision-making at all levels of B2B marketing. It will cover developing marketing programs and plans to build customer relationships with an emphasis on segmentation, personal selling and customer retention. A customer-focused approach will be used in analyzing marketing fundamentals.

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