Brand Management Training Courses and Workshops

Schools providing training courses, certificates, diplomas or degree programs of Brand Management




Total 102 training courses and degree programs available around the world.

Brand Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Albers School of Business and Economics
Training Center(s)/Venue(s): Seattle, United States
  V

Organized around the product and brand management decisions that must be made to build, measure, and manage brand equity. Focal objectives are 1) to increase understanding of the important issues in planning and evaluating brand strategies and 2) to provide the appropriate theories, models and research tools to make better branding decisions. Founded on basic marketing principles with particular emphasis on psychological principles in consumer behavior.

Successful Brand Management - In A Day Workshop

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Premier Inn - Manchester City Centre (Piccadilly)
Training Center(s)/Venue(s): Manchester, United Kingdom
  V

A special one day workshop presented by the author, Paul Hitchens. This fast paced workshop will follow the book with interactive exercises and real world examples. Each delegate will receive a complimentary copy of ’,Successful Brand Management - In A Week’,.

Schedule:

08.30 - 09.00: Arrival and coffee.
09.00 - 09.15: Introduction.
09.15 - 09.45: Determine your brand focus.
09.45 - 10.30: Define your brand strategy.
10.30 - 10.45: Morning refreshments.
10.45 - 11.15: Define your brand strategy.
11.15 - 12.00: Express your brand identity.
12.00 - 12.30: Evolve your brand culture.
12.30 - 13.15: Working Lunch included.
13.15 - 14.15: Evolve your brand culture.
14.15 - 15.00: Build your employer brand.
15.00 - 15.15: Afternoon refreshments.
15.15 - 16.00: The importance of design.
16.00 - 16.45: Sustaining the brand.
16.45 - 17.00: Questions and Answers.

Programme:

The aim of this one day workshop is to provide you with a logical and structured approach to... [Read More]

Successful Brand Management - In A Day Workshop

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Premier Inn - London King’,s Cross
Training Center(s)/Venue(s): London, United Kingdom
  V

Limited to 12 delegates:

A special one day workshop presented by the author, Paul Hitchens. This fast paced workshop will follow the book with interactive exercises and real world examples. Each delegate will receive a complimentary copy of ’,Successful Brand Management - In A Week’,.

Schedule:

08.30 - 09.00: Arrival and coffee.
09.00 - 09.15: Introduction.
09.15 - 09.45: Determine your brand focus.
09.45 - 10.30: Define your brand strategy.
10.30 - 10.45: Morning refreshments.
10.45 - 11.15: Define your brand strategy.
11.15 - 12.00: Express your brand identity.
12.00 - 12.30: Evolve your brand culture.
12.30 - 13.15: Working Lunch included.
13.15 - 14.15: Evolve your brand culture.
14.15 - 15.00: Build your employer brand.
15.00 - 15.15: Afternoon refreshments.
15.15 - 16.00: The importance of design.
16.00 - 16.45: Sustaining the brand.
16.45 - 17.00: Questions and Answers.

Programme:

The aim of this one day workshop is to provide you with ... [Read More]

Luxury Brand Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: LIM College
Training Center(s)/Venue(s): New York City, United States
  V

In this course students will explore the market history, consumer psychology, and strategic management issues faced in a wide variety of luxury and premium markets. The course is not limited to traditional luxury categories, rather, it will examine how the concept of mass-market luxury is being applied across the entire consumer spectrum. The course will explore how luxury brands are managed across the life cycle. To understand this complex process, a multidisciplinary approach will be taken, incorporating marketing, symbolism (semiotics), sociology, anthropology, and post-modern consumption.

Brand Planning Inside the Ad Agency

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: School of Visual Arts
Training Center(s)/Venue(s): New York City, United States
  V

Brand strategy is one of those rare specializations that sits at the intersection of fun and challenging. An evolving profession in the United States, brand strategy is a field that we, as branding experts, can and must define for ourselves. How can we support a strong planning culture inside the agency and among our clients? We will not only uncover core brand truths and guide design strategy, but also illustrate consumer truths and insights that motivate people to interact with brands. This course will examine the role of a brand planner within an agency, and how to bring a consumer target to life for creative and client audiences. Crafting an agency creative brief and selling your strategy internally and to the client will be discussed.

Brand Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: University of California, Los Angeles
Training Center(s)/Venue(s): Los Angeles, United States

Introduction to considerations in development, implementation, and management of brands. Discussion of challenges to creating and maintaining strong brands. Topics include building brand knowledge and identities, marketing mix and brands, brand architectures, and brand equity.

Managing Sustainable Brands

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: IIT Stuart School of Business
Training Center(s)/Venue(s): Chicago, United States
  V

This is a traditional brand management course applied to green or sustainable brands which are becoming more and more important in the global economy. The most valuable assets that a company has are the brands that it has developed and invested over time. Students will explore the components of a brand, its equity, and emotional benefits and gain an understanding of how to develop a meaningful brand relationship with the customer or prospect to optimize the brand or brand portfolio. The class will also explore the various aspects required to champion a new product or service from development to launch by optimizing the execution through all the marketing efforts of the firm. Students will address positioning, channel strategies, trade promotion, budgeting as a part of the planning process, new product development, packaging and merchandising, and the management of agency relationships. Like people, brands have unique personalities that differentiate them and drive their ability to grow or limit their ability to expand.

BRAND MANAGEMENT

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: DePaul University
Training Center(s)/Venue(s): Chicago, United States
  V

Brand management is an important component of both consumer and business marketing. The course addresses important branding decisions faced by an organization, particularly the role of brands in strategy. Learning objectives are (1) to increase understanding of the important issues in planning and evaluating brand strategies, (2) to provide the appropriate theories, models, and other tools to make better branding decisions, (3) to understand how marketing mix variables can affect brand equity over time, (4) to understand how to build and maintain brand equity, (5) to understand how to adapt brand strategies and tactics to optimize marketplace success.

GLOBAL HOSPITALITY BRAND MANAGEMENT

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: DePaul University
Training Center(s)/Venue(s): Chicago, United States
  V

Learn to identify strategies and tactics in hospitality brand management, including brand concepts, brand equity, brand mapping, and differentiation. The focus is to explore and understand the importance of brands in hospitality, what brands mean to customers, and how brands should be managed. Students will develop an understanding of hospitality brand design, packaging, naming, profit and loss statements, and product strategies, including legal and global issues. Explore how marketing decisions regarding product policy, pricing, advertising or distribution are made when taking into account the impact on brand equity in the hospitality industry, plus information about how to build and maximize strong hospitality brands.

Brand and Product Management (MBA) (Master Degree)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: DePaul University
Training Center(s)/Venue(s): Chicago, United States
  V

The Brand and Product Management program is designed to help you learn to manage brands and brand-related assets. Through your coursework, you will develop the ability to:

•Manage existing brands
•Plan, develop, launch and manage new brands
•Assess brand equity
•Understand the current branding environment
•Use analytic, creative and organizational skills
•Understand advertising and promotion management
A variety of professionals may be interested in the Brand and Product Management program, including:

•Marketing professionals interested in acquiring expertise in brand and product management
•Advertising professionals interested in learning about brands, and brand and product management
•Brand managers, assistant brand managers and brand associates

Brand Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: University of Houston
Training Center(s)/Venue(s): Houston, United States

Theory and practice of brand and product management.

Brand Management / New Product Development (Certificate)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: University of Houston
Training Center(s)/Venue(s): Houston, United States
  V

This certificate program will improve your general marketing capabilities, based on a three step process for identifying, delivering and communicating value to your customers.
•Step 1 is to use market information to understand customer needs, customer perceptions, and the competitive landscape so you can identify a value proposition that fits your organization and will be well received in the market.
?Step 2 is to deliver on that value proposition by ensuring that all aspects of your current products and business practices are consistent with the value proposition and by developing new products that deliver on the value proposition.
•Step 3 is to communicate your value to customers in a compelling, relevant way.

This is an excellent program for students who want to improve their general marketing skills. It includes an option for the second course: Brand Management for a focus on managing the existing product line and/or New Product Development for a focus on product development. Take either or both.

Style and Brand Strategy

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Philadelphia University
Training Center(s)/Venue(s): Philadelphia, United States
  V

In this course students learn to interpret the fundamentals of brand strategy as a tool for strategic execution and as a builder of reliable metrics for profitability. Style, a component of branding, will be analyzed as a competitive differentiator and contributor to firms?value propositions. Students will explore how brand development is built over time, assessing multiple touch points and identifying the fiscal value of brand investment. Students will learn a brand strategy methodology that incorporates style, and culminate with a brand audit project.

Strategic Brand Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: The Wharton School, University of Pennsylvania
Training Center(s)/Venue(s): Philadelphia, United States
  V

Which brands make you happy? Apple? Starbucks? The Daily Show? Google? What draws you into these brands? How do companies create compelling brand experiences? How could you cultivate a brand that makes consumers happy? well-loved brand? This course explores such questions with the goal of identifying the ingredients for building an inspired brand, where brand is defined as &,quot,a sensibility&,quot, - departing from traditional perspectives of brand. The course is created for students interested in building their own brands and/or immersing themselves in the enhancement of an existing brand, and it is comprised of lectures, cases, guest speakers, discussions, in and out of class exercises, all of which culminate in a brand audit group project that students will present in the final class session. Broadly, the course will be divided into four parts: 1) Understanding Brand, 2) Crafting Brand, 3) Measuring Brand, and 4) Managing Brand. The course will provide students with an appreciation of the role of branding and (taking a consumer-centric approach) will augment stud... [Read More]

Strategic Brand Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Temple University School of Tourism and Hospitality Management
Training Center(s)/Venue(s): Philadelphia, United States
  V

Successful brand management is a requirement for tourism and hospitality organizations operating in highly competitive markets. In providing students the insight to leverage a competitive advantage through brand management, this course will introduce the nature of brands, the importance of the brand establishing a promise, and the tools required to develop a coherent brand strategy. Consideration will be given to the elements of a successful service brand with a focus on establishing a compelling differentiated tourism and hospitality proposition. A strategic brand management framework will set the foundation for the course, enabling students the opportunity to consider, in detail, the elements required to manage a tourism or hospitality brand effectively.

Digital Brand Management

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Temple University Center City
Training Center(s)/Venue(s): Philadelphia, United States

Learn concepts and principles related to building and maintaining a brand in the digital environment. Topics include developing a brand strategy, the content to support that strategy and how to communicate that content. Learn how to manage products and brand over time and what analytics are used to keep the strategy on-track.

Brand Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: The Naveen Jindal School of Management
Training Center(s)/Venue(s): Dallas, United States
  V

To study the role and philosophy of brand management in the strategic marketing process and the resulting effects on strategic and marketing decisions. Topics will include the strategic brand building process, segmentation and positioning for building brands, consumer behavior, brand information systems, building brand equity and the application of brand management using marketing principles. This class is required for the Academic Certificate in Product Management.

Brand Equity

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: SMU Cox School of Business
Training Center(s)/Venue(s): Dallas, United States

For a marketing oriented organization, brand equity is one of its biggest assets. This asset has to be developed, measured, nurtured, and leveraged for a company to enhance its profits and value in the long term. This session teaches you the art and science of brand equity management through measurement techniques, real-world illustrations and case analyses.

Brand Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Alliant International University
Training Center(s)/Venue(s): San Diego, United States

A course in newspaper, book, and journal publishing. Class will manage, market, and publish print and digital versions of Alliant International University’s system-wide student newspaper (Envoy Division), establish and administer Journals Division for publishing in-house journals for the university and under contract for other entities, and delve into the diverse areas of book publishing.

Brand Portfolio Development

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Fashion Institute of Design & Merchandising
Training Center(s)/Venue(s): Irvine, Los Angeles, San Diego, San Francisco, United States
  V

Students research and illustrate original designs for two brands and two distinct market segments of their choice to expand the content of their portfolio. Consideration is given to the use of technology as a means to expose and promote the students&,#146, skill level to the global job market. Personal branding of the students&,#146, portfolio is encouraged along with effective presentation techniques and formatting.

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We serve the schools and students around the world. Major visitors come from India, United States, United Kingdom, Canada, Australia, Philippines, Malaysia, Singapore and South Africa.



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