Creative Advertising Training Courses and Workshops

Schools providing training courses, certificates, diplomas or degree programs of Creative Advertising




Total 21 training courses and degree programs available around the world.

Creative Advertising (Diploma)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Merici College
Training Center(s)/Venue(s): Quebec City, Canada
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How does the idea of designing ads for print, TV, radio or Internet grab you? Our unique pre-university program in Creative Advertising will enable you to explore various types of media and develop your creativity while perfecting your oral and written communication. Learn about consumer behaviour, target markets and how to develop advertising strategies. Experience the different steps involved in a publicity campaign and learn about marketing, project management and media placement through a project-based approach.

Creative Advertising

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Johnson & Wales University Providence Campus
Training Center(s)/Venue(s): Providence, United States
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The Creative Advertising program provides students with a broad range of knowledge, experiential learning and practical skills to create advertising in the full spectrum of media, both traditional and new media. This program will prepare students for the disci­plines of copywriting and art direction both in advertising agencies and within in-house communications departments in marketing-driven private companies, as well as in freelance practice.

While focusing on the creative side of the advertising field, students will also study the more strategic side of the industry, getting a balanced marketing communications education.

Classroom lectures play a vital role in Creative Advertising, but it is the hands-on experiential aspects of this program’s core courses that provide students with practical, real-world assignments yielding the quality and quantity of finished creative output that constitutes a competitive entry-level portfolio.

This program utilizes the resources of JWU’s School of Technology to provide courses in Adobe Photoshop and In... [Read More]

Creative Advertising (Diploma)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Media Design School
Training Center(s)/Venue(s): Auckland, New Zealand
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Plunge into a simulated creative department to learn about ideation, art directing and copywriting. A series of live client briefs, guest lectures and group projects ensure you are thoroughly prepared for the industry before the course concludes with a final industry showcase.

The diploma kicks off with an introduction to the foundation elements of visual communication and techniques for generating ideas.

Then a series of live client briefs prepare you to work effectively and creatively to deadlines as you will in an agency with senior creatives and industry guests providing insights along the way.

A strong focus on copywriting ensures you can write effective headlines, copy and scripts in a variety of tones across a range of media.

During the final weeks of the course, work on a major final project, prepare your portfolio and submit entries to the Young Guns awards.

International Creative Advertising (Certificate) (Diploma) (Master Degree)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Manchester Metropolitan University
Training Center(s)/Venue(s): Manchester, United Kingdom
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This programme combines expertise and resources from the Business School and the Manchester School of Art to meet the industry’s demand for professionals who understand both the commercial and creative aspects of the rapidly changing international advertising business.

The programme covers commercial, theoretical and creative units and provides opportunities to undertake practical projects. You will be encouraged to participate in student competitions such as those run by the British Design and Art Direction Association, the Young Creatives Network and OpenAd.net,

A Postgraduate Diploma is awarded on successful completion of the taught units. To achieve the MSc you must also complete a project-based dissertation.



Art Direction and Media · Faculty of Art and Design

This unit introduces you to considering the verbal and visual interpretation of ideas, beyond initial sketches, taking into consideration all the aspects which help ‘sell?the idea to the target audience ?colour, composition, imagery, media, cultural conventions ?and develop... [Read More]

Cultural and Creative Industries (Master Degree)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: The University of Sheffield
Training Center(s)/Venue(s): Sheffield, United Kingdom
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Core modules
•Managing People in Organisations
•Accounting and Financial Management
•Marketing
•Strategic Management
•Introduction to the Creative and Cultural Industries
•Research Methods
•Cultural Leadership and Management

Optional modules

Choose two from:
•Marketing Creative and Cultural Industries
•Music Management Environments
•Public Policy Through Leisure
•Branding
•Critical Issues in Tourism

Teaching
•Lectures
•Seminars
•Case studies
•Group work for collaborative learning
•Web-based discussion groups

Assessment
•Individual assignments
•Group projects
•End-of-semester examinations
•Dissertation

Advertising and Design (Master Degree)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: University of Leeds
Training Center(s)/Venue(s): Leeds, United Kingdom
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This innovative and distinctive course is run by the School of Design and Leeds University Business School. The concept behind the course is the continuing fusion between advertising and design. It is at this point of convergence, along with a rapidly expanding media landscape, from which the most interesting ideas emerge.

The course enables you to focus on a creative approach to solving communication problems in advertising and branding. Alongside this, you will study theoretical modules to provide you with insight into the strategic thinking necessary to create effective and memorable communication campaigns.

The core modules, studied in the School of Design, are: Visual Communication; Persuasion; Integrated Communication; and a Creative Direction project or dissertation. You will study these alongside modules offered by the Business School: Consumer Behaviour; Marketing Communications; Marketing Strategy; Advertising; and Media Policy.

Optional modules include: Relationship and Direct Marketing; Sales Promotion and Sponsorship; and Internet Marketing... [Read More]

Creative Advertising

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Humber College
Training Center(s)/Venue(s): Toronto, Orangeville, Canada
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Humber’s Creative Advertising degree program is unique in providing creative education for writers, future account executives and art directors, allowing them to work together in creative teams to produce the best of contemporary advertising. As well, students design real-world solutions for clients of the AdCentre, our on-campus agency.

Our faculty is composed of industry professionals and respected teachers from varied fields of academia. They teach the creative aspects of advertising through hands-on studio work combined with a theoretical, strategic, and historical perspective. Courses draw on the constructs and paradigms of fields such as marketing, research, sociology, psychology, ethics and literature to enrich and extend the understanding of advertising concepts and applications. Students develop and hone their advanced skills using state-of-the-art equipment in our multiple computer labs and digital classrooms.
Our Advisory Committee provides regular review and input of our curriculum ensuring our program is always on the cutting edge of industry developm... [Read More]

Advertising (Master Degree)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: The University of Texas at Austin
Training Center(s)/Venue(s): Austin, United States
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Whether your objective is to become a member of the professional advertising community or a teacher of advertising, the Texas Advertising program is designed to provide both intellectual breadth and specialized practical training needed to meet your goal. Emphasis is placed on the knowledge, methods, and skills needed for problem solving, scholarly teaching, original research, intellectual leadership, creative expression, and other modes of achievement in the field of advertising. The Texas Advertising program is one of the premier advertising programs in the nation with alumni around the world.

Advertising Creative Process and Design

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Northwood University
Training Center(s)/Venue(s): Cedar Hill, Midland, West Palm Beach, United States
  V

An examination of the nature and importance and applications of the creative process, complemented by a series of exercises, discussions, and exposure to a variety of stimuli organized and presented in such a way as to help each student maximize his/her creative abilities at work, at home, and in the community. In this course students will analyze elements of an ad including layout, fonts, color, casting, lighting, and images, and how these communicate with a target audience.

Creative Advertising (Master Degree)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Queensland University of Technology
Training Center(s)/Venue(s): Brisbane, Australia
  V

Creative advertising is all about ideas.

Join our intensive creative advertising postgraduate program to learn the practical skills required to derive and execute your own great advertising ideas.

A unique suite of units offered by the Creative Industries and Business faculties provides you with the skills to create stunning, original and thought-provoking communications involving strategy, planning and creativity.

Throughout this challenging hands-on course, taught by industry professionals, you will learn to unleash your creativity from week one. You will develop your skills in copywriting, art direction and creative campaign production all within a theoretical perspective. From idea conception to delivery, you will learn how to work to a client’s brief and how to present your ideas effectively.

If you are looking to freshen up your skills or make a career move into the exciting world of creative advertising, this is the ideal place to develop your skills to industry standard. You will devise campaigns for real products in a wide range... [Read More]

Advertising (Certificate)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: TAFE NSW Hunter Institute
Training Center(s)/Venue(s): Newcastle, Australia
  V

This course is for people who want to develop the knowledge and skills to work in advertising across a range of industry and organisational settings. You will develop a range of specialist advertising and marketing skills as well as other generic business skills that will allow you to
function effectively in an advertising industry setting.

Preferred pathways for candidates considering this qualification include:

- after achieving the BSB30107 Certificate III in Business or other relevant qualification/s
OR
- providing evidence of competency in the majority of units required for the BSB30107 Certificate III in Business or other relevant qualification/s
OR
- with some vocational experience in assisting advertising team leaders, supervisors or managers to conduct advertising activities but without formal advertising qualifications.

Creative Advertising

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: University of the Sunshine Coast
Training Center(s)/Venue(s): Sunshine Coast, Australia
  V

Creative Advertising introduces you to the theories and practices of creativity used in the advertising and communications industries. You will learn about creative theory and conceptual techniques and processes used by communicators to develop idea-based solutions to communication, advertising, and marketing problems. While examining conceptual, written, and visualisation building techniques that underpin the professional practices of copy writing and art direction, you will be introduced to print and digital based mediums currently available to markets and advertisers.

Advertising Campaigns

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: University of the Sunshine Coast
Training Center(s)/Venue(s): Sunshine Coast, Australia
  V

This course maintains the emphasis on persuasive technique and creative strategy found in CMN226 and CMN248 and the theoretical teachings in CMN140. Advertising Campaigns takes the form of a supervised practice in which students, through teamwork, and a reflective analysis, integrate their understanding of theory and practice, and its implementation into real world projects. The course will refine and enhance your understanding of the advertising process and demonstrate how to produce a complete advertising campaign. This involves client contact, group work, and formal presentations.
Other Information

Advertising and Marketing (Master Degree)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: University of Hull
Training Center(s)/Venue(s): Kingston upon Hull, United Kingdom
  V

This programme will provide you with the skills to choose, design, implement and evaluate creative message strategies for different target audiences and to select the appropriate media channels to communicate such messages for best impact.

With a firm grounding in general marketing principles, you will be uniquely placed to ensure that potential tensions between the creative and the practical are overcome to produce innovative solutions that meet budgets and timescales.

You will study

Advertising and Media
Public Relations and Organisational Communications
Principles of Marketing Management
Integrated Marketing Communications
International Marketing
Buyer Behaviour
Professional Skills
Research Methods

Creative and Media (Diploma)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Hull College
Training Center(s)/Venue(s): Kingston upon Hull, United Kingdom

Course descriptions about Creative and Media is available on request. Please contact Hull College by submitting the training request form.

Creative Advertising Workshop (Diploma)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Seneca College of Applied Arts and Technology
Training Center(s)/Venue(s): King City, Markham, Toronto, Canada
  V

As a student in CAB, you’ll focus on the strategic planning and creation of advertising and marketing communications for both print and broadcast. Your studies will include the principles of advertising as they are applied across a broad spectrum of disciplines within the expanding field of advertising and marketing communications. In particular, you’ll focus on creative concept development and the writing of persuasive advertising copy.

In the first year you’ll gain understanding of the foundations of creative advertising, and develop the skills necessary to apply the principles of effective communication. In the second year you’ll plan and produce all aspects of complete advertising campaigns from business plan through to final creative execution.

In the final semester you’ll apply to a careeroriented “stream?with the opportunity to specialize in creative development or business management. In addition, you’ll participate in a self-directed learning practicum, which may include field placement or pre-approved independent projects and workshops.

This ... [Read More]

Creative Copywriting

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Savannah College of Art and Design
Training Center(s)/Venue(s): Atlanta, Savannah, United States

This course surveys the written expression and economy of words and thought associated with advertising and creative thinking. Students experience and learn the rudimentary techniques of writing persuasive advertising.

Creative Concepting

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Savannah College of Art and Design
Training Center(s)/Venue(s): Atlanta, Savannah, United States
  V

In this fundamental studio course, students learn and practice a set of concepting skills and techniques. Readings, lectures and in-class exercises emphasize creative thinking and specific methods for generating advertising ideas. Students develop proficiency at conceiving numerous, varied and original advertising ideas. Upon successful completion of this course, they have proven processes for idea generation that can be applied in subsequent courses.

Advertising Studio: Creative Strategies

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Savannah College of Art and Design
Training Center(s)/Venue(s): Atlanta, Savannah, United States

Students in this course construct visual and verbal solutions directed toward a defined market niche based on research and analysis of key prospects and competition. Lectures and projects encompass topics and practices necessary for the development and strategic planning of creative solutions.

Advertising for Alternative Media

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Savannah College of Art and Design
Training Center(s)/Venue(s): Atlanta, Savannah, United States
  V

This studio course addresses new advertising design opportunities extending beyond traditional media. Through a series of lectures, projects and research, students conduct a thorough analysis and application of alternative media such as online, mobile, digital and broadcast design?areas that are expanding due to changes in demographic and cultural tendencies, environmental development and technological advances. Students develop comprehensive media plans that include alternative media in support of strategic plans.

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