Direct Marketing Training Courses and Workshops

Schools providing training courses, certificates, diplomas or degree programs of Direct Marketing




Total 31 training courses and degree programs available around the world.

Direct Marketing (Certificate)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Ferris State University
Training Center(s)/Venue(s): Big Rapids, United States
  V


If you choose the direct marketing certificate, you will learn the concept and application of database-driven marketing methods including the following areas:
•Direct marketing as an overall business model and as an element of Integrated Marketing Communications
•Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated media
•Direct marketing creative strategy and execution
•Hands-on direct marketing techniques

You will learn about one of the fastest growing career fields in the nation and the world and will build your abilities for application in advertising agencies and companies in the business-to-consumer and business-to-business realms.

Career Opportunities

Students with a direct marketing background are in demand at advertising agencies, marketing agencies, and companies of all sizes. Entry-level job opportunities include positions in creative, media placement, direct and interactive marketing, project management, and account work.

Direct Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: LIM College
Training Center(s)/Venue(s): New York City, United States
  V

In addition to providing an introduction to the principles of direct marketing, this course emphasizes catalog marketing, especially as it relates to the business of fashion. Both retail traffic-building and mail-order catalogs are covered. Students examine such diverse topics as merchandising, creative marketing, and results analysis and fulfillment from two divergent points of view ?those of the professional manager and the entrepreneur.

Interactive and Direct Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Pace University
Training Center(s)/Venue(s): New York City, United States
  V

Presents the use, application and theory of direct response marketing in the context of integrated marketing communications and new electronic media. Examines and evaluates direct marketing financial models for their strategic and tactical applications. Presents interactive marketing techniques and technologies and emerging metrics of global e-business. Requires students to develop strategic interactive marketing campaigns for business-to-business and/or business-to-consumer markets for traditional and electronic marketplaces.

Direct Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Baruch College
Training Center(s)/Venue(s): New York City, United States

Analysis of the fast-multiplying forms of marketing that bypass or complement traditional retailing through direct mail, telemarketing, and other forms of direct-response marketing. Problems of managing this technique and integrating it into broader marketing strategies are examined through various case analyses. Privacy issues connected with direct marketing are also examined.

Direct/Database Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Roosevelt University
Training Center(s)/Venue(s): Chicago, United States

Development and management of direct marketing programs. Strategic business planning, development of the offer, merchandising selection, mailing lists and media selection, creating and producing direct marketing packages, catalogs, and print advertising. Establishing budgets, research and market testing.

Database and Direct Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: IIT Stuart School of Business
Training Center(s)/Venue(s): Chicago, United States
  V

This course introduces students to the critical nature of information gathered in real time directly from important constituencies of third party sources. It explores the ability of data-based marketing to match consumers with products based on behaviors. Students learn to access and analyze database information as well as develop programs to elicit a direct and immediate response using a variety of direct-to-consumer/direct-to-business tools including electronic marketing.

Direct Marketing

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Temple University Center City
Training Center(s)/Venue(s): Philadelphia, United States
  V

Learn direct marketing including mail order, lead generation, circulation, relationship/loyalty programs, store traffic/site traffic building, fund raising, pre-selling, selling (cross-selling as well as selling-up), post-selling and research. The course covers how firms develop direct marketing programs for purposes of direct sale, lead generation or traffic generation using various direct marketing media such as direct mail, broadcast, print advertising, catalogs, co-ops, telemarketing, Internet, inserts, videos, e-mail and trade shows.

Direct Marketing & Press Relations

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Fashion Institute of Design & Merchandising
Training Center(s)/Venue(s): Irvine, Los Angeles, San Diego, San Francisco, United States

An introduction to the principles of direct marketing, this course emphasizes catalog marketing, especially as it relates to the business of beauty. Both retail traffic building and mail-order catalogs are explored. Students learn to evaluate publicity opportunities, comprehend angles and outlets, write publicity materials, and create special projects.

Direct Advertising and Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Sheridan College
Training Center(s)/Venue(s): Brampton, Mississauga, Oakville, Canada
  V

In this second year advertising course, the student will gain an understanding of the expanding role and function of Direct Advertising /Marketing within the total marketing mix. Students will learn how to build a database and to analyze consumer purchase behaviour so to identify the most receptive prospects and customers. Students will also learn the types and components of direct advertising/marketing offers and the objectives they are intended to achieve. Further, students will learn the characteristics, strengths and limitations of radio, television, newspaper, magazines, direct mail, telemarketing and the internet in delivering direct advertising messages. Students will learn via lectures, hands on activity, AND constructive critique of real world direct advertising activity.

Direct Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Johnson & Wales University Providence Campus
Training Center(s)/Venue(s): Providence, United States

This course teaches students the elements of direct marketing as an integrated part of a total marketing program. Students learn how newspapers, magazines, telephone, radio, TV, cable, direct mail, catalogs and new electronic media are used in direct marketing programs. Plans, measurement and accountability are covered.

Direct Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Johnson & Wales University North Miami Campus
Training Center(s)/Venue(s): Miami, United States

This course teaches students the elements of direct marketing as an integrated part of a total marketing program. Students learn how newspapers, magazines, telephone, radio, TV, cable, direct mail, catalogs and new electronic media are used in direct marketing programs. Plans, measurement and accountability are covered.

Direct Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Johnson & Wales University Denver Campus
Training Center(s)/Venue(s): Denver, United States

This course teaches students the elements of direct marketing as an integrated part of a total marketing program. Students learn how newspapers, magazines, telephone, radio, TV, cable, direct mail, catalogs and new electronic media are used in direct marketing programs. Plans, measurement and accountability are covered.

Direct Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Johnson & Wales University Charlotte Campus
Training Center(s)/Venue(s): Charlotte, United States

This course teaches students the elements of direct marketing as an integrated part of a total marketing program. Students learn how newspapers, magazines, telephone, radio, TV, cable, direct mail, catalogs and new electronic media are used in direct marketing programs. Plans, measurement and accountability are covered.

DIRECT MARKETING

Course Format: On-Site / In-House / Private Tutoring
School/Trainer: UNC Charlotte Continuing Education
Training Center(s)/Venue(s): Charlotte, United States
  V

The purpose of this course is to help marketing professionals understand the basics of direct marketing techniques. As an overview, this will also include how to determine when and whether direct marketing is the best technique for the purpose/audience. We will look at how to ethically acquire mailing lists, the realities of building and maintaining databases, the legal issues around collecting personal information, the ethical questions of “opt in?online marketing vs. spam, strategies for effective direct marketing, and the pros/cons of different direct marketing channels. These will include traditional mail, email, telemarketing, catalog, and TV direct response. We will also talk about how to integrate a direct marketing campaign with an overall branding and communications strategy, as well as how to create consistency of image and message between direct marketing campaigns and your other communications efforts. We’ll discuss the importance of building customer relationships and the unique strengths of direct marketing for customer relationship management (CRM). Along th... [Read More]

Marketing

Course Format: On-Site / In-House / Private Tutoring
School/Trainer: TrainersDirect
Training Center(s)/Venue(s): Plattsburgh, United States
  V

The objective of this training is to examine contemporary marketing concepts and techniques and identify their application within your company. We will emphasize practical aspects of marketing techniques.

Understanding the Basics of Marketing

Marketing’s role in the organizational performance
Key dimensions of marketing
Marketing mix basics and the 4 Ps
Using positioning to gain a competitive edge

Strategic Marketing Planning

Customer satisfaction and market-oriented strategic planning
Defining strategic goals and positioning
Basic positioning concepts, techniques for positioning
Building awareness of sustainable competitive advantage

Managing the Product’s Life Cycle

Stages of a product life cycle
How to extend the life cycle
Using relative market share analysis
Implementing business screen analysis

Pricing

Understanding pricing forces and impact
The impact of a 1% price increaseRead More]

Customer Service, Presentation Skills, Direct Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Institute of Media, Fashion and Allied Arts
Training Center(s)/Venue(s): Mumbai, India
  V

-Understanding Sales Presentation including importance, purpose,
procedure, plan, performance review, restructuring the operation through
creativity for a win-win situation

-Products and Services Promotion

-Overcoming hurdles and handling tricky situations during sales process

-Analysis for improvement and strategical planning

-Telemarketing techniques: compiling lists, preparing presentations, follow up

-Application of training in day-to-day life to acquire a winning edge

-Graduating from trainee to trainer

-How to be on the swift track to success

-Multiple returns

-Networking benefits

-How to achieve and exceed targets

Direct Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: De La Salle University
Training Center(s)/Venue(s): Manila, Philippines

This course focuses on the concepts and function of direct marketing as a promotion tool. Students will be exposed
in the actual application of direct marketing in terms of telemarketing, direct mail, and personal selling. This course
will also feature the latest trends both in the local and international settings.

Direct and Digital Marketing

Course Format: On-Site / In-House / Private Tutoring
School/Trainer: Reed Learning
Training Center(s)/Venue(s): Birmingham, Bristol, Edinburgh, Leeds, Little Compton, London, Manchester, United Kingdom

The Absolute Essentials of Direct and Digital Marketing course is a one-day training course stacked with tips and hints on producing cost effective campaigns that get results.
It reflects modern, integrated direct marketing and incorporates the latest digital media to make one-to-one marketing a reality for us all.

Direct Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Northern State University
Training Center(s)/Venue(s): Aberdeen, United States

This course examines the use of direct marketing techniques as an increasingly important distribution function. The pros and cons of direct marketing as well as the mechanics of direct marketing efforts are presented to students.

Relationship and Direct Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: University of Leeds
Training Center(s)/Venue(s): Leeds, United Kingdom
  V

On completion of this module, students will be able to:

- define relationship marketing, contrasting it with transactional marketing
- show a clear understanding of the rationale for, and the economic justification for relationship marketing
- exhibit a critical understanding of the relevant academic literature within the field of relationship and direct marketing, noting the linkages between the two areas
- appreciate the rationale for the growth in direct marketing; construct appropriate and creative relationship marketing strategies, potentially utilising appropriate direct marketing tools and techniques
- critically appraise direct and relationship marketing strategies
- exhibit high quality written communication skills.

Syllabus
Relationship marketing, the development of mutually beneficial longer-term relationships between supplies and customers, is being widely accepted as the future direction for marketing in place of the traditional short-term focus on customer acquisition.

A body of relationship marketing theory is now dev... [Read More]

Pages: 1 2


Find Direct Marketing training courses, certificates, diplomas and degrees in Countries:



Australia - Canada - India - Indonesia - Ireland - Malaysia - Pakistan - Philippines - Singapore - South Africa - United Arab Emirates - United Kingdom - United States



Tips:
Besides Acquiring latest course information by the search form, Students can also leave their study interests here and let schools callback.



Marketing
Direct Marketing
- Online/E-learning -
Direct Marketing
Ask for Training
Add Courses