Marketing Channels Training Courses and Workshops

Schools providing training courses, certificates, diplomas or degree programs of Marketing Channels




Total 38 training courses and degree programs available around the world.

Multi-Channel Retail

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: LIM College
Training Center(s)/Venue(s): New York City, United States
  V

In the dynamic industry of Retailing, corporations and entrepreneurs now need to expand beyond the traditional brick and mortar/click and mortar strategy in order to reach and appeal to customers. This course will identify the strategic channels that retailers will need to develop in order to succeed. International expansion, e-tailing, m-commerce, social media and pop up stores will be explored for growth opportunities.

Marketing Channels Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: University of Illinois at Chicago
Training Center(s)/Venue(s): Chicago, United States

Operations of various institutions that constitute the channel(s) for marketing goods and services. Emphasis on the practices of institutions at each level in the distribution system and the interaction that occurs among them.

Marketing Channels and E-Commerce

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: University of Illinois at Chicago
Training Center(s)/Venue(s): Chicago, United States

Develop an integrated distribution system, relationship to firm&,#146,s marketing structure (logistics), evaluation of decisions on sources, plant and warehouse location, domestic and int&,#146,l outlets. Analysis by marketing channels &, e-commerce role in distribution.

Channel Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: The Wharton School, University of Pennsylvania
Training Center(s)/Venue(s): Philadelphia, United States
  V

This course presents concepts and analytical tools necessary to manage distribution channels. Channels will be viewed as both as value delivery systems and as inter-organizational systems. The course is organized around three themes: designing a go-to-market approach and channel structure, coordinating the channel participants, and changing channels. Specific topics include going direct vs. indirect, incorporating the Internet into hybrid systems, e-commerce and value migration, franchising, channel conflict, legal issues regarding channel policies, category management and efficient consumer response (ECR) initiatives.

Electronic Channels, Supply Chain, Logistics & Procurement

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Temple University
Training Center(s)/Venue(s): Philadelphia, United States
  V

This course seeks to develop students�understanding of new models of supply chain logistics and electronic channels (in contrast to traditional channels) for creating value for ultimate consumers and end users. Course topics include back-end fulfillment strategies, productivity, customer service, Internet warehousing and transportation systems, order processing, transactions costs efficiency, the role of infomediaries and interorganizational relationships, the use of the internet in customer service, and the role of the internet in the development of procurement strategies, customer-oriented shipping tracing and tracking, claims processing and settlements, the management of reverse logistics channels, and in materials handling.

Channels of Distribution and Retailing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: The Naveen Jindal School of Management
Training Center(s)/Venue(s): Dallas, United States

This course will study the design and implementation of channels of distribution, with particular emphasis on retailing, including electronic retailing. Topics covered will include channel coverage strategies, pricing and promotion in channels, retail services, location decisions, franchising and legal issues in channels.

Dynamic Marketing Channels

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Santa Clara University
Training Center(s)/Venue(s): Santa Clara, United States
  V

Focuses on understanding current theory and development of the analytical skills required for effective management and strategic deployment of multi-channel marketing decisions. Includes topics on channel planning, design, management of power, conflict and coordination in channel relationships, role of strategic alliances, and managing indirect channels. Requires creation of an in-depth case analyses and a channel audit project.

Distribution Channels

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Huston-Tillotson University
Training Center(s)/Venue(s): Austin, United States

This course is about marketing channels: the companies that come together to bring products and services from their point of origin to the point of consumption. This course describes how to design, develop, and maintain effective relationships among channel members to achieve sustainable competitive advantage. Communication strategies within the channel are also emphasized.

MARKETING CHANNELS MANAGEMENT

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Morgan State University
Training Center(s)/Venue(s): Baltimore, United States

Marketing channels are the most enduring aspect of marketing strategy. The strategic management of marketing channels involves the design and operation of a distribution network to provide ongoing contact with targeted customers, as well as logistics, which focuses on providing product/service availability at the appropriate times and places in the marketing channel.

Marketing Channels

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Vancouver Island University
Training Center(s)/Venue(s): Nanaimo, Canada

An examination of marketing channels and their various processes. Topics include qualitative and quantitative factors involved in selecting, developing, managing, and maintaining channels of distribution. Special focus will be placed on the role that relationships and trust between firms play in establishing competitive advantage.

Marketing Channels and Strategic Partnerships

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: University of North Texas at Dallas
Training Center(s)/Venue(s): Dallas, United States
  V

An examination of strategic issues involved in managing marketing channels. Topics include channel design, supply chain management and the external channels environment. Marketing channel strategy is extended to the use of strategic alliances and other collaborative distribution relationships for global competitive advantage. Special attention is afforded to resource and technology interdependencies, exchange governance and relationship benchmarking

Market Channels Define, Plan & Manage

Course Format: On-Site / In-House / Private Tutoring
School/Trainer: TrainersDirect
Training Center(s)/Venue(s): Plattsburgh, United States
  V

This course will address the guidelines of defining, planning, managing effective channels of distribution. In addition, suggestions on how to get the most out of supplier relationships will be covered.

Marketing Channels and Selection

Marketing channels - a definition

Rationale for distributors

Typical marketing channels

Channel institutions particular to selected flows

Distribution channels

Steps in selection of channels of distribution

Channel Management

The channel as a processing subsystem within the environment

Marketing flows in channels

A framework for understanding channel management

Channel management

Distributor performance evaluation: another helpful point of view

Managing the Relationship with the Supplier

Mastering marketing fundamentals

Market channels expect and need good supplier performance

Five key questions about y... [Read More]

Designing and Managing Channels

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Babson College
Training Center(s)/Venue(s): Boston, Wellesley, United States
  V

The course will introduce students to some of the practical concepts and current practices in using indirect channels of distribution to access new markets and customers. Emphasis will be placed on establishing a connection between a company&,#146,s strategic marketing plan, an in depth understanding of how their customers buy and use their products and the use of a partner ecosystem to accelerate revenue growth. This course is focused on business to business products.

Channeling Sales Excellence

Course Format: On-Site / In-House / Private Tutoring
School/Trainer: iassetLearning
Training Center(s)/Venue(s): San Jose, United States
  V

Create a win win situation for your company and your channel partners!
Developing partner programs is a way to broaden your company’s reach into new groups of customers and prospects. It can help differentiate your business, drive growth and profitability but strong channel management is an art that takes both training and practical experience.

To be effective as a channel sales team, first and foremost you need to be sensitive to the needs of your partner’s business. Additionally you need to provide strong sales tools, training and support to ensure that they succeed and in turn, you will.

This program provides channel sales professionals with the skills to build successful relationships that will drive increased revenues, market share and partner satisfaction.

Go-to-Market Channel Design and Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Wisconsin School of Business Executive Education
Training Center(s)/Venue(s): Madison, United States
  V

Day 1: Create the Foundation for Channel Success
Our course begins with a big-picture look at the go-to-market philosophies that provide the foundation for execution.

Integrated channel management: a strategic viewpoint
Rethink the art and science of channel strategy
Incorporate a supply chain perspective to optimize customer value
Recognize catalysts and obstacles to change
Legal aspects of distribution arrangements
Clarify distribution contracts to address exclusivity, pricing, and competitive issues
Understand the components of distribution law that you really need to know
Establish policies and procedures that mitigate your legal risk
Day 2: Critical Channel Design Decisions
Identify the specific elements necessary to create and manage an effective, profitable distribution network.

Re-assess channel structure and design
Recognize the strengths—and weaknesses—of specific channel types
Renovate existing channels to fit corporate strategies
Align products or product categories with channel selection
Cultivate superio... [Read More]

Managing the Channel and Sales Force

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: London Business School Dubai Centre
Training Center(s)/Venue(s): Dubai, United Arab Emirates
  V


In today’s global and competitive environment, how to go to market is an essential choice for most managers: when product or service excellence is given, the choice of the optimal go-to-market approach critically determines a company’s success. This is true for B2C markets, B2B markets as well as services. A well designed and executed go-to-market strategy will be a major source of differentiation, a badly designed and managed go-to-market strategy will almost certainly lead to failure.

Yet, go to market decisions are extremely complex, require an in-depth understanding of your customers’ needs and place a premium on getting it right the first time: they are likely to create conflicts of interest and are extremely hard to change. In this course you will learn the fundamentals on how to successfully design, manage and evaluate a company’s channel and sales force strategy and tactics. Go-to-market decisions both affect and can only be taken in light of the overall marketing strategy., therefore we discuss the interaction of channel and sales fo... [Read More]

Managing the Channel and Sales Force

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: London Business School
Training Center(s)/Venue(s): London, United Kingdom
  V


In today’s global and competitive environment, how to go to market is an essential choice for most managers: when product or service excellence is given, the choice of the optimal go-to-market approach critically determines a company’s success. This is true for B2C markets, B2B markets as well as services. A well designed and executed go-to-market strategy will be a major source of differentiation, a badly designed and managed go-to-market strategy will almost certainly lead to failure.

Yet, go to market decisions are extremely complex, require an in-depth understanding of your customers’ needs and place a premium on getting it right the first time: they are likely to create conflicts of interest and are extremely hard to change. In this course you will learn the fundamentals on how to successfully design, manage and evaluate a company’s channel and sales force strategy and tactics. Go-to-market decisions both affect and can only be taken in light of the overall marketing strategy., therefore we discuss the interaction of channel and sales fo... [Read More]

Managing Marketing Channels

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Lancaster University Management School
Training Center(s)/Venue(s): Lancaster, United Kingdom
  V

This module looks at industrial relationships in the particular context of the manufacturer or brand owner and retailer. This is an area that poses particular problems to the marketing manager that are generally inadequately addressed in marketing texts. The module looks at the difficulties that result from the common response by brand owners to operate through multiple channels, placing their own products in competition at the retail level.

In the module students will develop a practical appreciation of the management of retail channels in the light of such contemporary market pressures and provides an understanding of the legal and behavioural constraints upon channel choice. This is developed through a critical understanding of theories of channel behaviour and of theories of the channel as part of a network comprising manufacturers, retailers and consumers. Whilst the course is underpinned by theory, it incorporates contemporary cases from a range of sectors and requires students to access and interpret a range of web-based material relating to public policy... [Read More]

Channel Management

Course Format: On-Site / In-House / Private Tutoring
School/Trainer: NIS Sparta Education and Learning Technologies Pvt. Ltd.
Training Center(s)/Venue(s): Bengaluru, Chennai, Kolkata, New Delhi, Mumbai, India
  V

Channel Management has emerged as a powerful managerial concept for delivering value to the customer. The channel management training Program will help participants manage and develop effective channels, overcome challenges in the channel and resolve channel conflicts. It will ensure that the channels chosen by the participants become a value-added asset to their total sales and marketing plan. This Program is designed to help participants understand the underlying managerial concepts and relevant analytical approaches to managing supply chains. It will also provide an opportunity for sharing organisational experience between participants.

Managing sales force & channels Workshop

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Skyline Business School
Training Center(s)/Venue(s): New Delhi, Gurgaon, India

Want to learn Managing sales force & channels? Skyline Business School has such training program available, or provided Managing sales force & channels training courses in the past. It may also provide you a customized or flexible training solution according to your specific requirement. Please click on the training course title to find the contact information and discuss your study plan with Skyline Business School's representative directly.

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