Marketing Communications Training Courses and Workshops

Schools providing training courses, certificates, diplomas or degree programs of Marketing Communications




Total 135 training courses and degree programs available around the world.

Integrated Marketing Communications (Certificate)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Ferris State University
Training Center(s)/Venue(s): Big Rapids, United States
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With so many media choices available today, all kinds of companies are looking for grads that understand IMC (Integrated Marketing Communications.) In fact the U. S. Department of Commerce identifies IMC as one of the fastest growing career fields. A certificate in IMC can give you an additional skill set to compliment your major and make you a more attractive hire. It exposes you to the latest advertising techniques, and it also acquaints you with the other promo techniques that work effectively with advertising. Just what companies are looking for these days. It&,#146,s all about creating and placing ads and other instruments of promotion for maximum impact in traditional media like radio, television, and direct marketing channels, plus the hottest social media, like Facebook, Twitter, Pinterest, and more.

Career Opportunities

Students with an integrated marketing background are in demand at companies and agencies that market using direct and digital marketing, advertising, sales promotion and public relations. Job titles include work in ac... [Read More]

Advertising/Integrated Marketing Communications (Certificate)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Ferris State University
Training Center(s)/Venue(s): Big Rapids, United States
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Identified by the U.S. Dept. of Commerce as one of the fastest growing career fields, the Advertising/Integrated Marketing Communications Certificate will build these skills for you:
•Understanding media and markets
•Learning how corporations communicate effectively
•Learning how to effectively manage integrated marketing communication

You will be exposed to the latest thinking regarding creating and writing ads and skillfully placing them for maximum success in influencing customers. You will also learn how to manage the relationships between advertising agencies and their clients.



Career Opportunities

Student with an advertising and integrated marketing background are in demand at companies and agencies that market using advertising, direct and digital marketing, sales promotion and public relations. Job titles include work in account services, media, research or creative.

Admission Requirements

Any person admitted to a Ferris State University degree program may enroll in courses fo... [Read More]

Advertising and Marketing Communications

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: De Montfort University
Training Center(s)/Venue(s): Leicester, United Kingdom
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This course will prepare you for a career in advertising, public relations or marketing. You will develop an in-depth understanding of buying behaviour, marketing communications tools and activities, target audiences and campaign planning. You will also learn how to develop communication messages, and undertake digital and traditional media planning.

We are an Institute of Direct Marketing (IDM) Key Educational Partner.
Recent graduates have gone on to careers such as brand manager for Barbie, assistant trading manager at Boots No7, and senior PR and marketing executive at market research company GfK
Achieve professional qualifications alongside your marketing degree with a course that is accredited by the Chartered Institute of Marketing (CIM) for a Dual Award
In our Fox’s Lair!® assessment, similar to Dragon’s Den, you receive feedback from real-life entrepreneurs and develop the skills employers look for ?teamwork, project management, communication and problem solving
Gain a competitive edge in the graduate job market by completing th... [Read More]

Integrated Marketing Communications

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: LIM College
Training Center(s)/Venue(s): New York City, United States

A study of how to plan, develop and execute integrated marketing communications programs across the traditional marketing mix using the tools of advertising, direct marketing, sales promotion, public relations, special events marketing, online advertising, and personal selling.

Marketing Communications and Media Plan Development

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Baruch College Continuing & Professional Studies
Training Center(s)/Venue(s): New York City, United States
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Marketing Communications and Media Plan Development The primary goal of a marketing communications plan is to build an integrated program for communicating a companys promotional messages using advertising, PR, direct marketing, sales promotion, etc. Ideally, your plan should outline each of the promotional tools with timelines and cost analysis. Topics covered include background &, situation analysis, objectives &, budgeting, creative strategy, media planning, advertising, direct marketing, sales, public relations, sales promotions, internet, and program evaluation.

Integrated Marketing Communications

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Baruch College Continuing & Professional Studies
Training Center(s)/Venue(s): New York City, United States
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Integrated Marketing Communications is designed to ensure that the information received by a customer or potential customer for a product or service is consistent. This concept includes simultaneously marketing through many online and offline marketing channels. Online marketing channels include any interactive marketing campaigns or programs, from search engine optimization and submission to pay-per-click, affiliate, e-mail, and banner advertising. Offline marketing channels such as traditional newspaper, magazine, direct mail, public relations, radio, and television are also integrated.

Marketing Communications (Certificate)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Baruch College Continuing & Professional Studies
Training Center(s)/Venue(s): New York City, United States
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Grow your career in Marketing! This certificate is designed to help mid-level marketers move up or take on additional responsibilities by developing specialized skills and expanding their knowledge. Learn more about the most significant ways a company can promote its products and services, including advertising, marketing, public relations, direct marketing, sales promotions, Internet marketing, sales and media planning.

All of our Marketing certificates are designed to help you advance your career path and position you for professional advancement in a more flexible and cost-efficient way than possible in an advanced marketing degree program. This certificate is also a logical step forward for those who have completed our Marketing Core certificate and a precursor to our Marketing Strategy certificate.

Advertising and Marketing Communications

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Baruch College
Training Center(s)/Venue(s): New York City, United States
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This course will provide a comprehensive understanding of the rapidly changing field of advertising and promotion from an integrated marketing communications perspective. The focus will be on how the various elements of an organization&,#146,s promotional mix are combined to develop a total marketing communications program that sends a consistent message to customers. Those elements of the promotional mix will include advertising, direct and interactive marketing, use of the Internet and new media, public relations, trade promotion, and consumer promotion.

Global Advertising and Marketing Communications

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Baruch College
Training Center(s)/Venue(s): New York City, United States
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Marketing analytics, the application of statistical and information analysis to marketing decisions, has changed the landscape of marketing responsibilities and accountability. This course endeavors to teach students to understand the strategic goals and usage of techniques as opposed to focusing on the statistics. More than ever before, marketing strategy is defined and progress is tracked using advanced analytic models and metrics. The emergence of online and wireless communication and distribution channels has amplified this trend dramatically.

Advertising and Marketing Communications

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: University of California, Los Angeles
Training Center(s)/Venue(s): Los Angeles, United States

Detailed review of use of communication tools in marketing. Critical review of advertising and promotional policies from developmental and executional perspectives. Discussion of other forms of marketing communications, with goal of helping students develop integrated communication strategies.

Integrated Marketing Communications

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: North Park University
Training Center(s)/Venue(s): Chicago, United States
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Marketing Communications will focus upon the ever-expanding communications function within the traditional packaged goods arena, the business-to-business sector, and the nonprofit organization. Advertising, sales promotions, direct marketing, and electronic commerce will be assessed. The backdrop of these communication functions, namely the notion of the consumer culture, will be integrated into the course. Social, ethical, and economic perspectives will be incorporated as well.

Integrated Marketing Communications

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Lewis University
Training Center(s)/Venue(s): Albuquerque, Chicago, Oak Brook, Romeoville, United States
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Marketing communications, including advertising, sales promotions, public relations and social media marketing, is playing an increasingly important role as companies look to effectively and efficiently reach target markets with traditional and new media channels. This course explores methods of integrating all marketing communications tools, while working within a defined marketing strategy, established budget, and considering media costs and varying buying situations.

Social Media Marketing Communications

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Roosevelt University
Training Center(s)/Venue(s): Chicago, United States
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An exploration of Social Media (Facebook, MySpace, Twitter blogs and chat &,#146, and more) and their ever increasing role within the communications landscape. A mix of lectures, readings, presentations by Social Media practitioners, and analyses of a wide range of corporate Social Media participation, leading to student efforts to incorporate Social Media into a fully Integrated Marketing Communications program.

Internet Marketing Communications

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Roosevelt University
Training Center(s)/Venue(s): Chicago, United States

Case studies expose the theory and practice behind current web, intranet, and interactive marketing strategies. All tools and techniques of this and other emerging technologies. Hands-on experience with computer applications. Internet and Intranet applications, fundamentals of web site design, and multimedia presentations.

Integrated Marketing Communications (Master Degree)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Roosevelt University
Training Center(s)/Venue(s): Chicago, United States
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The Integrated Marketing Communications master&,#146,s program (MSIMC) prepares students to meet the challenges of companies and non-profits in the US and around the world: Build brands, create reputations, manage crises, develop and launch new products and services. Roosevelt&,#146,s IMC program prepares you to lead creatively and strategically with hands-on coursework in
•visual communications
•advertising - research, strategy, design, account planning
•media relations
•multicultural marketing
•social and digital media strategy
•community outreach and relationship building

Faculty members with major-brand business experience keep coursework topical and in-step with the industry. Graduates go on to careers with
•advertising agencies
•public relations agencies
•digital marketing firms
•trade and nonprofit organizations and
•marketing companies, both large and small

Integrated Marketing Communications (Certificate)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: DePaul University Continuing and Professional Education
Training Center(s)/Venue(s): Chicago, United States
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The Integrated Marketing Communications (IMC) certificate is a marketing course that provides a comprehensive understanding of the fundamentals needed to build a clear, cooperative communication strategy for your organization by strategically aligning your advertising, promotion and direct and digital marketing.

Who Should Attend
•Experienced marketers wishing to acquire new skill sets
•Marketing managers
•Account managers
•Marketing research professionals
•Advertising professionals
•Public relations practitioners
•Business owners and entrepreneurs

Program Requirements

To receive the IMC certificate, students must successfully complete five required courses and one elective course. Each marketing course, certificate program and/or seminar can be taken as a stand-alone class, however, there is a benefit to obtaining the comprehensive skills associated with the IMC certificate. The selection of electives may vary from year to year.

Integrated Marketing Communications

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: University of Houston
Training Center(s)/Venue(s): Houston, United States

The use of advertising, public relations, and other promotional tools.

Marketing Communications

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Temple University
Training Center(s)/Venue(s): Philadelphia, United States
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This course introduces students to advertising and integrated marketing communications. Emphasis is on training managers to develop a comprehensive marketing communication plan, including the use of appropriate communication functions and media channels, for delivering a company’s brand messages to its audience. Students develop an appreciation for a variety of related topics, including setting a promotional budget, developing a media plan and schedule, and evaluating an advertising campaign.

Marketing Communications

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Ottawa University
Training Center(s)/Venue(s): Brookfield, Chandler, Jeffersonville, Kansas City, Louisville, Milwaukee, Ottawa, Phoenix, United States

Emphasizes various elements of marketing communications and their integration into the marketing function. Elements include public relations, advertising, sales promotion and support materials.

Marketing Communications and Buyer Behavior

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Alliant International University
Training Center(s)/Venue(s): San Diego, United States

Examines methods that organizations use to communicate with customers and prospects, including personal selling, advertising, sales promotion, public relations and other forms of promotion. Evaluates the characteristics of each form of promotion in varying marketing situations for formulating communications strategies and tactics.

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