Marketing Management Training Courses and Workshops

Schools providing training courses, certificates, diplomas or degree programs of Marketing Management




Total 253 training courses and degree programs available around the world.

Marketing Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Greenville Technical College
Training Center(s)/Venue(s): Greenville, Simpsonville, Taylors, United States

This course is a study of the marketing system from the decision-maker&,#146,s view, including how marketing strategies are planned and utilized in the marketplace.

Strategic Marketing Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Harvard Business School Executive Education
Training Center(s)/Venue(s): Boston, United States
  V

Marketing as a Value Creation Process
•A framework for analyzing market opportunities and risks, and understanding customer needs using state-of-the-art techniques
•The role of value creation in acquiring and retaining customers

Analyzing Buyer Behavior
•Understanding the buying decision process
•Determining the needs and wants of existing and prospective customers
•Research techniques for understanding customers and prospects

Selecting the Target Market and Positioning the Product
•The advantages of market segmentation
•Product positioning as the foundation for developing the marketing mix
•Standardization versus customization: the world of one-to-one marketing

Developing the Integrated Marketing Program to Generate Maximum Customer Value
•Designing products and services that deliver meaningful customer value
•The &,quot,augmented&,quot, product as an antidote to commoditization
•Marketing communications planning: budget and the media mix
•Going to market: designing and manag... [Read More]

Marketing Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Globe University - Wisconsin
Training Center(s)/Venue(s): Appleton, Eau Claire, La Crosse, Madison, Wausau, United States
  V

This course increases the learner’s analytical,
collaborative and communication skills through examination of published
studies in various aspects of sales and marketing management. Students
explore the effectiveness of marketing concepts by reviewing local, national
and international case studies on topics including product design, promotion,
sales account representation and targeted markets, using visual, statistical
and analytical approaches. Students develop critical problem-solving
skills that apply to various business scenarios and report findings through
electronic formats and peer presentations.

Marketing Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Globe University Sioux Falls Campus
Training Center(s)/Venue(s): Sioux Falls, United States
  V

This course increases the learner’s analytical,
collaborative and communication skills through examination of published
studies in various aspects of sales and marketing management. Students
explore the effectiveness of marketing concepts by reviewing local, national
and international case studies on topics including product design, promotion,
sales account representation and targeted markets, using visual, statistical
and analytical approaches. Students develop critical problem-solving
skills that apply to various business scenarios and report findings through
electronic formats and peer presentations.

Marketing Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Minnesota School of Business & Globe University
Training Center(s)/Venue(s): Blaine, Minneapolis, Richfield, Rochester, Woodbury, United States
  V

This course increases the learner’s analytical,
collaborative and communication skills through examination of published
studies in various aspects of sales and marketing management. Students
explore the effectiveness of marketing concepts by reviewing local, national
and international case studies on topics including product design, promotion,
sales account representation and targeted markets, using visual, statistical
and analytical approaches. Students develop critical problem-solving
skills that apply to various business scenarios and report findings through
electronic formats and peer presentations.

Marketing Management (Master Degree)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: De Montfort University
Training Center(s)/Venue(s): Leicester, United Kingdom
  V

The exciting world of marketing is both popular and challenging, offering many fascinating, lucrative job opportunities. However, it is increasingly competitive and so, now more than ever, employers demand highly qualified, professional marketers. This leading-edge, internationally recognised course is designed to deliver that crucial level of expertise for successful careers in marketing worldwide.

This is a one year full-time specialist master’s degree for those with little or no previous work experience or qualifications in marketing. Many applicants use this as a career entry, or career change, course and come from more general business backgrounds or from other disciplines i.e. finance, the arts, computing, engineering and architecture. Applications are welcomed from students from any subject background. The course is designed to help those with no previous experience to pursue a career in marketing.

The main aims of the course are therefore to:
Equip you with the knowledge to embark upon a career in marketing and to understand the key market... [Read More]

Marketing Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Colorado State University College of Business
Training Center(s)/Venue(s): Denver, United States

Knowledge and skills to conduct customer and competitive analysis, segment markets and target attractive segments for product, pricing, distribution and promotion decisions.

Marketing Management

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: College of Extended Learning - UNB
Training Center(s)/Venue(s): Fredericton, Canada
  V

This course is an analysis of the elements involved in marketing decisions, marketing planning, and implementation through the application of marketing concepts and decision-making tools.

This course will be taught using articles to provide students exposure to key marketing concepts. In addition, supplemental material will build towards the development of a comprehensive marketing plan. In order to derive maximum benefit from the readings, it is essential that students actively engage in the discussions that follow each reading assignment.

Fashion Merchandising and Marketing Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Globe Institute of Technology
Training Center(s)/Venue(s): New York City, United States
  V

The global fashion business has increased the demand for fashion industry professionals with a comprehensive understanding of the business of fashion from concept to consumer. The Fashion Merchandising and Marketing Associate&,#146,s Degree is an intense, hands-on, career focused, curriculum that integrates contemporary conceptual design fundamentals with sound business principles requisite for competent fashion merchandising and marketing management. Mandatory interdisciplinary projects, simulating the fashion professional&,#146,s working environment, will enable students to apply learned skills and creation of effective visual and oral presentations. In conjunction with academic development, competent communication skills, professional dress, and professional business behaviors are developed. The credit bearing internship in the fashion industry culminates the program, preparing students to pursue employment in fashion merchandising and marketing.

MBA in Marketing Management (Master Degree)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Pace University
Training Center(s)/Venue(s): New York City, United States
  V

Let your Marketing Management MBA take you to a top leadership position—as it has for many CEOs.

Prepare to tackle a wide range of marketing challenges and develop the solid, interdisciplinary business background to achieve the depth and range to move upward in any organization. The challenge to marketing managers is to develop strategies that lead to the attainment of the firm&,#146,s objectives by providing customer satisfaction more effectively than competitors.

The Marketing Management MBA will prepare students for careers in marketing management, product management, marketing of financial services, sales management, and advertising and related staff positions. Customize your program to encompass traditional marketing and media as well as increasingly in-demand areas of mobile, social, and customer intelligence to best meet your career goals.

Marketing Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Baruch College Continuing & Professional Studies
Training Center(s)/Venue(s): New York City, United States

Optimizing profitability and meeting long-term goals enables the marketing manager to achieve maximumimpact. In this course, emphasis will be placed on the development of resources to achieve stated goals and follow unified, comprehensive, and integrated plans.

International Marketing Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Baruch College
Training Center(s)/Venue(s): New York City, United States

Analysis of the development and integration of international marketing policies and strategies concerning product, price, promotion, channels, sales management, and research in light of environmental and company constraints and opportunities.

Global Marketing Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: University of California, Los Angeles
Training Center(s)/Venue(s): Los Angeles, United States

Analysis of opportunities, distinctive characteristics, and emerging trends in foreign markets, including exploration of alternative methods and strategies for entering foreign markets, organizational planning and control, impact of social, cultural, economic, and political differences, and problems of adapting American marketing concepts and methods.

Marketing Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Saint Xavier University
Training Center(s)/Venue(s): Chicago, Orland Park, United States

Marketing management is a study of the various phases of marketing activity and an analysis of the concepts on which sound marketing practices are based. Consideration is given to product planning, distribution channels, promotional methods, sales programs, pricing policy, market research and the problems of the administration of marketing programs.

Nonprofit Marketing Management (Certificate)

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: North Park University
Training Center(s)/Venue(s): Chicago, United States
  V

The certificate in nonprofit marketing management provides a comprehensive overview of the marketing process and the skills needed to increase the effectiveness of marketing techniques in your organization.

In the certificate program, you will study the role of marketing in a mission-based organization, segmentation and target market selection, and differentiated position or brand identity for nonprofits. Upon completion of the certificate, you’ll understand the basic principles of effective marketing for your organization, from market research to program implementation. You’ll acquire the skills to prepare an effective marketing plan for your organization and execute cost-effective, integrated marketing communications, including the use of digital media.

Through a course schedule that can be completed entirely face-to-face or through both in-person and online classes, the program’s flexibility and affordability will allow you to complete your certificate in as little as 12 months, giving you a valuable credential to add to your resume as you advance y... [Read More]

Marketing Management (Certificate)

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: North Park University
Training Center(s)/Venue(s): Chicago, United States
  V

Successful marketers understand strategy, tactics, and how to make decisions utilizing the continuing technological advancements available to their business and organizations. This certificate provides a comprehensive grounding in the modern marketing process, from research to implementation and management.

You’ll study market research and consumer behavior, segmentation and target market selection, positioning, and branding, and integrated marketing communications. Upon completion of the certificate, you’ll be ready to analyze your organization’s market position and develop a complete marketing plan to advance your mission, service, or product.

Through a course schedule that can be completed with options for both in-person and online classes, the program’s flexibility and affordability will allow you to complete your certificate in as little as 12 months, giving you a valuable credential to add to your resume as you advance your career. All certificate courses can also be applied toward a degree, such as an MBA or master of management.

With... [Read More]

Strategic Marketing Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: IIT Stuart School of Business
Training Center(s)/Venue(s): Chicago, United States
  V

In this course, we will emphasize both marketing strategy formulation and execution and the management of the marketing function. This includes the integration of marketing mix decisions, the longer-term effects of marketing mix decisions, and changes in the mix over time. For example: &,quot,Price&,quot, becomes &,quot,Price Policy&,quot,, value-in-use, and price discrimination, &,quot,Product&,quot, becomes product line breadth and variety and product life cycle choices, &,quot,Place&,quot, becomes the design and control of single or multiple channels of distribution, and &,quot,Promotion&,quot, becomes communications, customer loyalty, and brand equity. The course will emphasize segmentation of the market, positioning the marketing mix to meet the needs of the market segment, sustaining an &,#146,integrated&,#146, marketing mix over the product life cycle, and organizing the &,#146,Strategic Business Unit&,#146, to implement the strategy. In addition to the development of a marketing strategy that &,#146,positions&,#146, th... [Read More]

Marketing Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: University of Illinois at Chicago
Training Center(s)/Venue(s): Chicago, United States

The structural system for the management of marketing: environmental considerations, goal determinations, the sequential process, marketing planning, product-market integration, channel components, demand stimulation, evaluation and audit.

Green Marketing Management

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Texas Southern University
Training Center(s)/Venue(s): Houston, United States
  V

Green Marketing Management helps individuals make informed decisions about choices that impact the environment. This insightful course provides a thorough introduction to the emerging field of green marketing management, including a useful exploration of the integral relationships among marketing strategy and action, macroeconomic sectors, and the environment. In addition to providing a detailed look at many green strategies, from environmentally friendly supply chains to the environmental implications of product creation, the course reviews the evolution of marketing and devotes considerable attention to the conditions for potential consumers to act in an ecologically responsible manner.

Prerequisite(s): None

International Marketing Management

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Houston Community College
Training Center(s)/Venue(s): Houston, United States

Analysis of international marketing strategies using market trends, costs, forecasting, pricing, sourcing and distribution factors. Development of an international export/import marketing plan.

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