Marketing Planning Training Courses and Workshops

Schools providing training courses, certificates, diplomas or degree programs of Marketing Planning




Total 46 training courses and degree programs available around the world.

Marketing Strategy and Planning

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Colorado State University College of Business
Training Center(s)/Venue(s): Denver, United States

Application of all marketing resources to create superior value for customers and economic profit for the business.

Strategic Marketing Planning

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Pace University
Training Center(s)/Venue(s): New York City, United States

Explains the responsibilities of the product (brand) manager with a focus on planning. Covers control systems, problems encountered during execution of plans and contingency plans. Students are required to prepare workable marketing plans.

Strategic Marketing Planning and Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: University of Illinois at Chicago
Training Center(s)/Venue(s): Chicago, United States

Development of marketing plans for strategic and tactical programs to achieve the firm&,#146,s marketing objectives.

Marketing Strategy and Planning

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Drexel University Sacramento
Training Center(s)/Venue(s): Sacramento, United States
  V

Students will apply the tools and concepts of their general marketing course to understand the needs of current and future customers as well as learn strategies for product development, promotion, pricing, and place as they relate to an organization&,#146,s marketing goals. With an emphasis on the application of strategic planning, students will learn how to achieve competitive advantage.

Effective Marketing Planning In Dynamic Environments

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: International Technological University
Training Center(s)/Venue(s): San Jose, United States

This course will develop the implementation, control and evaluation plans. It addresses the practical aspects of appraisal, prediction and monitoring of market factors that impact organizational performance. The course will explain how marketing decisions contribute to developing and maintaining competitive advantage in dynamic markets.

MARKETING PLANNING

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: St. Clair College
Training Center(s)/Venue(s): Windsor, Canada

This advanced marketing course emphasizes the role of situation analysis in the planning process and the functions and means of carrying out the product marketing plan in both large and small businesses. Designated planning responsibilities at various levels will be defined and derivative planning will be covered with particular respect to the development of media and creative plans.

Strategic Marketing Planning

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Centennial College School of Continuing Education
Training Center(s)/Venue(s): Toronto, Canada
  V

This senior level marketing course focuses on the decision making role of the marketing manager. In today&,#146,s competitive environment, managers must decide the best course of action amongst different marketing initiatives by comparing the costs and benefits of each. In this course, you will learn to assess customer value and loyalty, marketing performance and how different marketing strategies contribute to the profitability and growth of their organizations. While blending theoretical and practical applications, this course teaches modern marketing and analytical models that help you create an effective strategic marketing plan.

Marketing Planning

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Dillard University
Training Center(s)/Venue(s): New Orleans, United States

A course
designed as a guide to developing a marketing
plan.

Marketing Planning

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: MindEdge, Inc.
Training Center(s)/Venue(s): Waltham, United States
  V

This course reviews the marketing planning process, the components of an effective marketing plan, and the role of market research and how marketers segment, target and position their product or service. The course then looks at planning and the Four Ps (product, pricing, promotion, and placement).

After completing this course, you should be able to:

Describe the marketing planning process
Understand how marketing information and market research is gathered, analyzed, and used
Describe how target markets are identified and pursued
Understand product marketing, including new product development
Discuss the marketing issues involved in establishing the promotional mix and in setting prices
Understand the key issues in placement and distribution planning
Target Audience: This course is designed for adult learners interested in expanding upon an understanding of basic marketing principles.

Level: Introductory/Intermediate

Marketing Management and Planning

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Newcastle Business School
Training Center(s)/Venue(s): Newcastle, Australia
  V

Marketing plays a vital role in creating sustainable competitive advantage for organizations with limited resources, and that operate in dynamic competitive environments. In doing so marketing provides the focus for creating and maintaining value for customers and organizational profit. Drawing from a preliminary review of basic marketing concepts and processes, Marketing Management develops a set of key analytical tools to enhance managers�understanding of, and the ability to, manage key strategic issues and decisions. Marketing Planning and Management is designed as a beneficial stand-alone unit for all managers and provides a strong foundation for further marketing studies.


Objectives

On successful completion of this course, students will be able to:

1. Demonstrate a comprehensive understanding of the role of marketing within the organisation,
2. Apply marketing principles to analyse problems and propose solutions,
3. Identify and explain the elements of a marketing plan,
4. Discuss strategic and marketing plann... [Read More]

Effective Marketing Planning

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: IPMI Business School
Training Center(s)/Venue(s): Jakarta, Indonesia

Getting maximum impact from a creative yet implementable marketing plan.

Marketing Planning

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Delaware State University Adult & Continuing Education
Training Center(s)/Venue(s): Dover, United States
  V

This course reviews the marketing planning process, the components of an effective marketing plan, and the role of market research and how marketers segment, target and position their product or service. The course then looks at planning and the Four Ps (product, pricing, promotion, and placement).

After completing this course, you should be able to:
•Describe the marketing planning process
•Understand how marketing information and market research is gathered, analyzed, and used
•Describe how target markets are identified and pursued
•Understand product marketing, including new product development
•Discuss the marketing issues involved in establishing the promotional mix and in setting prices
•Understand the key issues in placement and distribution planning

Target Audience: This course is designed for adult learners interested in expanding upon an understanding of basic marketing principles.

Level: Introductory/Intermediate

Prerequisites: Learners should have some basic marketing knowledge, including an ability to define m... [Read More]

Strategic Marketing Planning

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Reed Learning
Training Center(s)/Venue(s): Birmingham, Bristol, Edinburgh, Leeds, Little Compton, London, Manchester, United Kingdom

The course is about strategic planning to get the most from your marketing budget. As well as covering gap analysis, targeting and segmentation, it also looks at new ideas and best practice. You will learn how to grow and defend your market position whilst maximising on profitability.

The Strategic Marketing Plan

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Meirc Training & Consulting
Training Center(s)/Venue(s): Abu Dhabi, Dubai, United Arab Emirates
  V


The Marketing Concept
•Scope and Functions
•A New Approach to Marketing
•Competitive Pressures Changing the World
•The Smart Bomb Strategic Approach

Market Segmentation
•The Gap Growth Analysis Matrix
•Optimal Segments: Multifactor Analysis
•Enterprise Growth Segmentation Opportunities
•Analyzing Segments Attractiveness and the Company Capability Related to Them
•Drawing the Segment Selection Matrix

Blue Ocean Strategies
•The Principles of Blue Ocean Strategies
•Moving from Red Ocean to Blue
•Formulating a Blue Ocean Strategy: ◦Reconstruct Market Boundaries
â—¦Reach Beyond Existing Demand


The Business Situation Analysis
•SWOT and TOWS Analysis
•Competitive Analysis
•Environmental Analysis

Strategic Marketing Planning
•Linking the Marketing Strategy to the Vision, Mission and Objectives of the Company
•The Marketing Planning Process


Strategy Development
•Considering Different Strategic Alternatives
•Analyzing Different Marketing Strategies
•For... [Read More]

Integrated Marketing Communications Planning and Control

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Manchester Metropolitan University
Training Center(s)/Venue(s): Manchester, United Kingdom

This unit examines the planning, development and implementation of integrated marketing communications strategies that weave together multiple communication tools to achieve maximum engagement and impact with target audiences.

Analysis for Marketing Planning and Decision Making

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: London Business School Dubai Centre
Training Center(s)/Venue(s): Dubai, United Arab Emirates
  V

Marketing professionals and consultants are charged with a wide variety of responsibilities that require them to i) have a good understanding of the workings of the market (at both the micro-and macro-level), ii) evaluate the impact of (and therefore demonstrate the value of) past marketing activities, and iii) use these insights in the development of new marketing programmes.

To reach well-informed decisions, managers and researchers have developed and implemented a wide variety of analysis and planning tools. The objective of this course is to familiarize you with some of the main analytical methods that have now become fundamental to marketing decision making as well as to high-level marketing and strategy consulting engagements. The course guides you through the development and use of these tools without getting bogged down in the technical detail

Central to this course is the view that the way to truly appreciate the strengths and weaknesses of the various tools �so that you can be an "intelligent consumer" of them �is to gain first-hand exp... [Read More]

Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: London Business School Dubai Centre
Training Center(s)/Venue(s): Dubai, United Arab Emirates
  V

We all know what marketing involves. Or do we? This course looks at the main principles and constructs that create sound marketing strategies, and looks at the different challenges associated with implementing a marketing strategy.

The course covers:
What marketing is - and more importantly, what it is not
Consumer research and consumer behaviour
Market segmentation and targeting
B2B marketing
Positioning strategy
The demand chain
Value pricing
Market space
Marketing planning
Global marketing

The course climaxes with the ’Marketing Strategy’ simulation where you become members of a fully functioning organisation and compete against each other in an extremely tough and highly realistic marketing

Analysis for Marketing Planning and Decision Making

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: London Business School
Training Center(s)/Venue(s): London, United Kingdom
  V

Marketing professionals and consultants are charged with a wide variety of responsibilities that require them to i) have a good understanding of the workings of the market (at both the micro-and macro-level), ii) evaluate the impact of (and therefore demonstrate the value of) past marketing activities, and iii) use these insights in the development of new marketing programmes.

To reach well-informed decisions, managers and researchers have developed and implemented a wide variety of analysis and planning tools. The objective of this course is to familiarize you with some of the main analytical methods that have now become fundamental to marketing decision making as well as to high-level marketing and strategy consulting engagements. The course guides you through the development and use of these tools without getting bogged down in the technical detail

Central to this course is the view that the way to truly appreciate the strengths and weaknesses of the various tools �so that you can be an "intelligent consumer" of them �is to gain first-hand exp... [Read More]

Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: London Business School
Training Center(s)/Venue(s): London, United Kingdom
  V

We all know what marketing involves. Or do we? This course looks at the main principles and constructs that create sound marketing strategies, and looks at the different challenges associated with implementing a marketing strategy.

The course covers:
What marketing is - and more importantly, what it is not
Consumer research and consumer behaviour
Market segmentation and targeting
B2B marketing
Positioning strategy
The demand chain
Value pricing
Market space
Marketing planning
Global marketing

The course climaxes with the ’Marketing Strategy’ simulation where you become members of a fully functioning organisation and compete against each other in an extremely tough and highly realistic marketing

Marketing and Strategic Planning

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Kansas Wesleyan University
Training Center(s)/Venue(s): Salina, United States

This course uses an analytical approach to study of marketing problems, qualitative and quantitative, of business firms and other types of organizations; examination of objectives, goals, and missions in strategic planning; computerized marketing models of analysis.


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