Marketing Research Training Courses and Workshops

Schools providing training courses, certificates, diplomas or degree programs of Marketing Research




Total 102 training courses and degree programs available around the world.

Marketing Research

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Greenville Technical College
Training Center(s)/Venue(s): Greenville, Simpsonville, Taylors, United States

This course is a comprehensive and up-to-date study of marketing research issues with emphasis on total quality management, data collection, sampling, and case studies.

Marketing Research

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Globe University - Wisconsin
Training Center(s)/Venue(s): Appleton, Eau Claire, La Crosse, Madison, Wausau, United States

This course examines marketing research as a key
function of a business, comparing various research methods and industry
practices. Students acquire tools for evaluating market opportunities.

Marketing Research

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Globe University Sioux Falls Campus
Training Center(s)/Venue(s): Sioux Falls, United States

This course examines marketing research as a key
function of a business, comparing various research methods and industry
practices. Students acquire tools for evaluating market opportunities.

Marketing Research

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Minnesota School of Business & Globe University
Training Center(s)/Venue(s): Blaine, Minneapolis, Richfield, Rochester, Woodbury, United States

This course examines marketing research as a key
function of a business, comparing various research methods and industry
practices. Students acquire tools for evaluating market opportunities.

Marketing Research (Certificate)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Ferris State University
Training Center(s)/Venue(s): Big Rapids, United States
  V


If you have a strong interest in analytical decision making, this certificate will prepare you for the following:

•Creating effective surveys

•Employing computer-based statistical analysis procedures

•Applying research information in real-world marketing decisions

You will be exposed to a wonderful set of concepts that will serve you, not just in a marketing research career pathway, but in any career field you choose that depends on information in order to make successful business decisions.

Admission Requirements

Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in a FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major.

Individuals wanting to advance their career, but not admitted to an FSU degree program, may also earn unde... [Read More]

Marketing Research

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: College of Extended Learning - UNB
Training Center(s)/Venue(s): Fredericton, Canada
  V

As the complexity of problems facing marketing managers increases (for that matter, any manager), so does the need for information ?about the environment, about the competition and especially, about the customer.

Today, we live in a global village, one where information is the currency that is most needed. Marketing managers who have the most, and best quality, information and who are best able to organize, understand and use it, will have the most power. As a result of this ability, better decisions are going to be made for the organization.

As such, this course is all about teaching students how to gather and synthesize quality information upon which marketers and managers can act. Students will learn that marketing research is the set of tools that have been developed to assist in the collection and analysis of information, primarily information about all types of customers.

Marketing Research

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Albers School of Business and Economics
Training Center(s)/Venue(s): Seattle, United States

Purpose, methods, and techniques of marketing research and description of marketing information systems.

Marketing Research

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Baruch College
Training Center(s)/Venue(s): New York City, United States

Exploration of the development of market research studies through the setting of objectives, the design of surveys and other information-gathering techniques, the collection of data, the interpretation of findings, and the preparation and presentation of research reports.

Marketing Research

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Lewis University
Training Center(s)/Venue(s): Albuquerque, Chicago, Oak Brook, Romeoville, United States

This course is a study of developing and administering current techniques of data collection, statistical and computer analysis of data and the oral and written presentation. Applications of marketing research information are analyzed for relevant business situations.

Research for Marketing Decisions

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Roosevelt University
Training Center(s)/Venue(s): Chicago, United States

Role of marketing research in contemporary marketing strategies. Relevant secondary information sources and techniques, such as focus groups. Experimental and other study designs, questionnaire development, data collection, processing, and analysis. Appropriate statistical techniques for data analysis.

Marketing Research and Engineering

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: IIT Stuart School of Business
Training Center(s)/Venue(s): Chicago, United States
  V

The course is roughly divided into thirds which track the standard market research process: define the problem and design a research plan, develop appropriate primary research tools (primarily survey design and implementation), and analysis and presentation. Marketing engineering focuses on specific data driven marketing tools, regression, cluster analysis, conjoint, etc., and their application to specific marketing problems (segmentation and targeting, new product design, and forecasting). The market research process will be taught backwards from analysis to data acquisition with the aim that students will have a working understanding of their analytical goals by the time they begin their projects and can therefore establish sensible research objectives with an eye to expected use for the data.

Marketing Research (Certificate)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: DePaul University Continuing and Professional Education
Training Center(s)/Venue(s): Chicago, United States
  V

The Marketing Research Certificate Program is designed to provide you with an overview of the marketing research process and how it affects key business decisions. You&,#146,ll come away with the basic skills necessary to conduct and/or manage qualitative and quantitative studies for your organization that will guide strategic and tactical decisions. This course will help you gain familiarity with both fundamental and state-of-the-art market research design and analysis techniques and procedures, offering a solid foundation to guide you through the entire research process. You&,#146,ll learn how to identify the underlying business issue, design the research program, collect the data, tabulate and analyze the results, and prepare and present findings.

In this five-week program, you will learn practical ways to develop sample design plans and construct effective questionnaires appropriate for qualitative and quantitative studies. You will also learn when to use, how to organize and how to get the most out of your focus group sessions. You&,#146,ll come awa... [Read More]

Marketing Research

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: University of Illinois at Chicago
Training Center(s)/Venue(s): Chicago, United States

An investigation of the gathering, analyses and interpretation of information used in solving marketing problems. Both qualitative and quantitative methods are employed in developing an analytical framework.

Marketing Research and Strategies

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Houston Community College
Training Center(s)/Venue(s): Houston, United States

A simulated marketing environment for experience in marketing decision-making. Provides practical experiences in analyzing marketing cases. Includes dynamic interrelationships among marketing price, channels of distribution, promotion, and product responsibility.

Marketing Research

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Chestnut Hill College
Training Center(s)/Venue(s): Philadelphia, United States

Applies the scientific method, (i.e., problem definition, hypothesis formation, data collection and analysis), to marketing decision making. Students conduct a marketing research study and present their findings.

Marketing Research

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: The Wharton School, University of Pennsylvania
Training Center(s)/Venue(s): Philadelphia, United States
  V

The objective of the course is to provide a rigorous experience in marketing research methods. The course is aimed at the manager, who is the ultimate user of the research and is responsible for determining the major scope and direction of research activities. Techniques of data collection, evaluation of alternative sources of information, and methods of evaluating data and presenting the results are covered. The course should help managers recognize the role of systematic information gathering and analysis in making marketing decisions. The course also deals with how to define information needs, the use of test marketing procedures, forms of analysis applicable to marketing research information, and the role of models in decision making.

Marketing Research

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Temple University
Training Center(s)/Venue(s): Philadelphia, United States
  V

The course introduces students to the use of marketing research within an organization to improve the marketing function. Students are exposed to problem definition and appropriate hypothesis formulation for conducting research, research design, data collection via focus groups and survey research, data analysis, and presentation of the research project’s recommendations. Students work on a team-based project to conduct marketing research during the semester.

Marketing (Master Degree)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Temple University Center City
Training Center(s)/Venue(s): Philadelphia, United States
  V

The Fox School of Business?Master of Science in Marketing Program trains individuals as marketing professionals in either of two specific areas, research or communication. This program addresses the career needs of those individuals who may be currently employed in marketing fields as well as those who have little or no experience in marketing through either employment or classroom instruction. Students acquire the knowledge and credentials needed to advance their careers through focused classroom instruction conducted by proven academic researchers with extensive industry experience.

The MS in Marketing Program consists of 10 courses comprising 30 credit hours of study. Fundamental skills are built through required courses with further knowledge acquisition through specialized course work targeting the communication or research tracks. Electives add a degree of customization to the educational experience.

Marketing Research track is a research degree. The objective is to train students to do independent research in any facet of the practice of Ma... [Read More]

Marketing Research: Techniques and Application

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Temple University Center City
Training Center(s)/Venue(s): Philadelphia, United States

Basic approaches to planning, collecting, analyzing, and communicating information from the marketplace. Techniques and applications for specific marketing areas.

Marketing Research

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Ottawa University
Training Center(s)/Venue(s): Brookfield, Chandler, Jeffersonville, Kansas City, Louisville, Milwaukee, Ottawa, Phoenix, United States

Course explores data-driven strategies that evolve from diagnostic analysis of the issues facing organizations striving for competitive advantage with a complex, rapidly-changing environment. The course focus includes fundamental techniques of problem identification, research design and implementation, and preparation and presentation of a final report.

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