Marketing Strategy Training Courses and Workshops

Schools providing training courses, certificates, diplomas or degree programs of Marketing Strategy




Total 87 training courses and degree programs available around the world.

Marketing Strategy

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Globe University - Wisconsin
Training Center(s)/Venue(s): Appleton, Eau Claire, La Crosse, Madison, Wausau, United States

This course explores the process of decision
making in marketing, including strategy development, elements of
competition and decision analysis tools. Students use SWOT analysis to
formulate marketing strategies.

Marketing Strategy

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Globe University Sioux Falls Campus
Training Center(s)/Venue(s): Sioux Falls, United States

This course explores the process of decision
making in marketing, including strategy development, elements of
competition and decision analysis tools. Students use SWOT analysis to
formulate marketing strategies.

Marketing Strategy

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Minnesota School of Business & Globe University
Training Center(s)/Venue(s): Blaine, Minneapolis, Richfield, Rochester, Woodbury, United States

This course explores the process of decision
making in marketing, including strategy development, elements of
competition and decision analysis tools. Students use SWOT analysis to
formulate marketing strategies.

Video Marketing Strategy

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V


Upon completion of this course, you will have:
•Been immersed in the world of video
•Had the opportunity to ask questions and answer your own issues
•Practical hands on experience of:
◦Creating an online video strategy
◦Creating a video brief
◦Optimising your own content
◦Developing your own creative
•Had fun sharing ideas and experience with others

What will I learn?

The course covers:
•Using YouTube and other online video platforms (OVPs)
•Building an audience
•Creating content targeted at your audience
•Where video fits in a contemporary buying cycle
•Paid, owned and earned media properties
•Optimising your video content (SEO)
•Media buying for online video
•Online PR/Blogger outreach/social
•Creative approaches and idea generation to stand out
•Hints and tips on content creation
•Content diversity
•Creating and managing a channel
•Targeting influencers
•Testing content
•Using analytics to inform new creative and strategy

Video Marketing Strategy

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy.com Ltd
Training Center(s)/Venue(s): London, United Kingdom
  V


Upon completion of this course, you will have:
•Been immersed in the world of video
•Had the opportunity to ask questions and answer your own issues
•Practical hands on experience of:
◦Creating an online video strategy
◦Creating a video brief
◦Optimising your own content
◦Developing your own creative
•Had fun sharing ideas and experience with others

What will I learn?

The course covers:
•Using YouTube and other online video platforms (OVPs)
•Building an audience
•Creating content targeted at your audience
•Where video fits in a contemporary buying cycle
•Paid, owned and earned media properties
•Optimising your video content (SEO)
•Media buying for online video
•Online PR/Blogger outreach/social
•Creative approaches and idea generation to stand out
•Hints and tips on content creation
•Content diversity
•Creating and managing a channel
•Targeting influencers
•Testing content
•Using analytics to inform new creative and strategy

Video Marketing Strategy

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy Asia Pacific Pte Ltd
Training Center(s)/Venue(s): Singapore, Singapore
  V


Upon completion of this course, you will have:
•Been immersed in the world of video
•Had the opportunity to ask questions and answer your own issues
•Practical hands on experience of:
◦Creating an online video strategy
◦Creating a video brief
◦Optimising your own content
◦Developing your own creative
•Had fun sharing ideas and experience with others

What will I learn?

The course covers:
•Using YouTube and other online video platforms (OVPs)
•Building an audience
•Creating content targeted at your audience
•Where video fits in a contemporary buying cycle
•Paid, owned and earned media properties
•Optimising your video content (SEO)
•Media buying for online video
•Online PR/Blogger outreach/social
•Creative approaches and idea generation to stand out
•Hints and tips on content creation
•Content diversity
•Creating and managing a channel
•Targeting influencers
•Testing content
•Using analytics to inform new creative and strategy

Marketing Strategy and Planning

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Colorado State University College of Business
Training Center(s)/Venue(s): Denver, United States

Application of all marketing resources to create superior value for customers and economic profit for the business.

Marketing Strategy

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Albers School of Business and Economics
Training Center(s)/Venue(s): Seattle, United States

Develops essential knowledge and skills for effectively planning, implementing, and controlling marketing activities of various organizations. Focus is not only on the application of basic marketing concepts and principles for managing an organizations marketing function but also on strategic decision making for achieving and sustaining competitive advantages in market.

Marketing Strategy

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Baruch College Continuing & Professional Studies
Training Center(s)/Venue(s): New York City, United States

Creating a logical connection between an overall strategy and its image in the marketplace and in the minds of consumers is the topic of this fascinating course. The incorporation of organizational vision, mission, goals, and objectives into a strategic plan will be highlighted.

Marketing Strategy

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Baruch College
Training Center(s)/Venue(s): New York City, United States

Examination of marketing strategy as a tool for optimizing short-term and long-term organizational goals in the dynamic global marketing environment through an analysis of real-world cases. Lectures and text readings provide the basis for translating the cases into marketing strategy concepts.

Social Media Marketing Strategy

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: IIT Stuart School of Business
Training Center(s)/Venue(s): Chicago, United States
  V

The area of online marketing continues to develop at a rapid pace. Social media (including tools like Facebook, Twitter, LinkedIn, blogs, websites, e-mail, etc.) is no longer a passing fad but an essential component of the marketing mix. As the platforms evolve and expand, so do the strategies required to leverage them properly. The increased demand for this specialized knowledge creates abundant opportunities for career development, heightened visibility, and market leadership. Companies that fail to capitalize on social media to attract quality people, penetrate new markets, and engage with customers on a meaningful level will most certainly be left out in the cold. This class will explore the core strategies used by companies today to leverage the marketing power of social media to grow their businesses. Students will learn what makes each platform unique and how they contribute to an overall social media campaign.

MONETIZING MARKETING STRATEGY

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: DePaul University
Training Center(s)/Venue(s): Chicago, United States
  V

The goal of every business strategy is to create profitable customers by delivering superior value. The way in which that strategy is monetized in the implementation process is critical to the success of the venture. The key focus of the course will be the development of useful processes and metrics through the marketing and selling activities to deliver customer and corporate value which will allow managers to monitor and measure individual corporate performance. Student learning will be assessed by a combination of class participation, weekly assignments, examinations, and team performance on final written proposals and presentations.

Marketing Strategy and Planning (MBA) (Master Degree)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: DePaul University
Training Center(s)/Venue(s): Chicago, United States
  V

​The Marketing Strategy and Planning program is designed for students interested in participating in upper-level management decision making. In this program, you will develop the skills and abilities needed to:

•Manage customers, product lines and new product development
•Understand the design and sustainability of innovative business models
•Develop plans and systematic strategies to achieve firm objectives

Marketing Research and Strategies

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Houston Community College
Training Center(s)/Venue(s): Houston, United States

A simulated marketing environment for experience in marketing decision-making. Provides practical experiences in analyzing marketing cases. Includes dynamic interrelationships among marketing price, channels of distribution, promotion, and product responsibility.

Dynamic Marketing Strategy

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: The Wharton School, University of Pennsylvania
Training Center(s)/Venue(s): Philadelphia, United States
  V

the goal of this course is to develop skills in formulating and implementing marketing strategies for brands and businesses. The course will focus on issues such as the selection of which businesses and segments to compete in, how to allocate resources across businesses, segments, and elements of the marketing mix, as well as other significant strategic issues facing today&,#146,s managers in a dynamic competitive environment.

A central theme of the course is that the answer to these strategic problems varies over time depending on the stage of the product life cycle at which marketing decisions are being made. As such, the PLC serves as the central organizing vehicle of the course. We will explore such issues as how to design optimal strategies for the launch of new products and services that arise during the introductory phase, how to maximize the acceleration of revenue during the growth phase, how to sustain and extend profitability during the mature phase, and how to manage a business during the inevitable decline phase.

Competitive Marketing Strategy

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: The Wharton School, University of Pennsylvania
Training Center(s)/Venue(s): Philadelphia, United States
  V

Competitive Marketing Strategy will teach you how to:
Use new tools to analyze competitors and their reactions to your marketing actions
Leverage your strengths from your customers?perspectives
Understand and analyze the competitive landscape for your products or services

Today’s marketing is heavily influenced by technology, emerging communication platforms, and immediacy of information. This program harnesses a vast amount of knowledge to help you define the sources of your competitive advantage and exploit it for actionable results.

Competitive Marketing Strategies combines case study methodology with competitive simulations to deliver a high-impact experience that allows you to see the results of your actions in different competitive scenarios. Among the 11 program sessions, you will experience:
Competing with Brand Equity
Responding to New Competitive Market Entry
Managing the Threat of Private Labels and Low-Price Competition
First-Mover Advantage

Who Attends This Program

Competitive Mark... [Read More]

Mobile Marketing Strategy

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Temple University Center City
Training Center(s)/Venue(s): Philadelphia, United States

Learn how to develop a mobile marketing strategy for different target audiences as well as how to effectively integrate mobile marketing into an overall brand and business strategy. Learn how to convert that strategy into an effective campaign using the appropriate mobile tools. Learn how to track and measure the effectiveness of digital campaigns.

Marketing Strategy and Planning

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Temple University Center City
Training Center(s)/Venue(s): Philadelphia, United States

The primary intent of these courses is to cover the fundamentals of market analysis and strategy, and to review, analyze, and discuss (verbally and in writing) current issues in marketing. Students will also engage in a live marketing project. Jean Wilcox and Becca Zinn are working on these syllabi.

Marketing Strategy for Nonprofit Organizations

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Dallas Baptist University
Training Center(s)/Venue(s): Dallas, United States
  V

This course will focus on the importance of marketing (both internal and external) in the success of nonprofit organizations. Topics include determination of specific market targets, the development of product/service strategy, the dynamics of pricing of nonprofit services, the distribution or delivery of products or services to the various target markets, developing a customer orientation, designing the marketing mix and the development of promotional strategies to various groups.

Marketing Strategy

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: SMU Cox School of Business
Training Center(s)/Venue(s): Dallas, United States
  V

This is a comprehensive course on marketing strategy that provides tools and applications for developing market oriented strategy. Market orientation is the ability to gather intelligence from the marketplace, circulate that intelligence within the firm, and to act on the intelligence by creating and implementing strategies based on understanding markets. This course is unique in that it emphasizes the external or market-based dimensions of strategy formulation over internal factors (e.g., core competencies) that are covered in other classes.

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