Mobile Marketing Training Courses and Workshops

Schools providing training courses, certificates, diplomas or degree programs of Mobile Marketing




Total 63 training courses and degree programs available around the world.

Online and Mobile Marketing and Commerce

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Faculty of Extension, University of Alberta
Training Center(s)/Venue(s): Edmonton, Canada

Learn the skills needed to strategically market across various online platforms. This course will address how to implement best practices for web marketing, mobile marketing, affiliate marketing, website design, e-commerce, and other internet online marketing opportunities.

Mobile and Location-Based Marketing

Course Format: E-learning
School/Trainer: Learning.ly
Training Center(s)/Venue(s): New York City, United States
  V

Goals and Objectives:
By the end of this course you will have a good understanding of the main topics of mobile marketing
Learn how to choose and optimize the best location-based marketing tools for your business
This course will help you plan the best mobile website solution for your business
By the end of this course you will understand the issues that should be addressed when planning a mobile website
This course will help you decide whether you need a mobile app, and help you find the right mobile app solution
This course introduces you to mobile marketing tactics you can use to promote any product or business

Intended Audience:
Local business owners
Business owners who rely on web traffic
Social media strategists
Marketing, Advertising, and PR professionals
Mobile Web developers, Web designers, and Web developers

Mobile Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V

Strategy

A practical plan of action ?that’s what you’ll be well on your way to developing after we discuss the main strategic choices involved in mobile marketing, including:

Types of mobile device

Marketing impact of some of the main issues surrounding mobile devices, including: device manufacturers, functionality, connection speeds, interaction styles and screen sizes.

How are people using their mobile devices?

Research into consumer behaviours, including app vs. web site usage, usage by demographics, popular tasks &, content, session length and reading patterns.


Apps

The business case for apps and the technical options available: native, hybrid and web.

Responsive vs. Adaptive websites

What’s the difference between these two philosophies and how can you decide which is best for you?

Mobile first

We’ll explain the principles behind ‘mobile first?and also suggest the most sensible ways in which the approach can be used.

Multi... [Read More]

Content Marketing for Web, Mobile and Social Media

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V

•The shift from selling to educating ?content as marketing
•Identifying business objectives for your content marketing
•Resources and tools

User-centred content
•Researching your audience ?what are their goals and objectives?
•Creating and using Personas and Scenarios
•Identifying key user journeys
•Research your audience’s online behaviour using free tools
•Create sketch Personas and Scenarios

Content strategy objectives
•Planning for content creation &, management
•Business goals and conversions
•Identifying key messages
•Measuring success: analytics and KPIs

Search Engine Optimisation (SEO)
•On-page search engine optimisation: researching and using keywords
•Off-page search engine optimisation: link building and PR
•The increasing role of social media

Community and engagement on the social web
•The impact of social media on marketing and PR
•Key channels: Facebook, Twitter, YouTube and others
•Principles for increasing engagement and driv... [Read More]

Mobile Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy.com Ltd
Training Center(s)/Venue(s): London, United Kingdom
  V

Strategy

A practical plan of action ?that’s what you’ll be well on your way to developing after we discuss the main strategic choices involved in mobile marketing, including:

Types of mobile device

Marketing impact of some of the main issues surrounding mobile devices, including: device manufacturers, functionality, connection speeds, interaction styles and screen sizes.

How are people using their mobile devices?

Research into consumer behaviours, including app vs. web site usage, usage by demographics, popular tasks &, content, session length and reading patterns.


Apps

The business case for apps and the technical options available: native, hybrid and web.

Responsive vs. Adaptive websites

What’s the difference between these two philosophies and how can you decide which is best for you?

Mobile first

We’ll explain the principles behind ‘mobile first?and also suggest the most sensible ways in which the approach can be used.

Multi... [Read More]

Content Marketing for Web, Mobile and Social Media

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy.com Ltd
Training Center(s)/Venue(s): London, United Kingdom
  V

•The shift from selling to educating ?content as marketing
•Identifying business objectives for your content marketing
•Resources and tools

User-centred content
•Researching your audience ?what are their goals and objectives?
•Creating and using Personas and Scenarios
•Identifying key user journeys
•Research your audience’s online behaviour using free tools
•Create sketch Personas and Scenarios

Content strategy objectives
•Planning for content creation &, management
•Business goals and conversions
•Identifying key messages
•Measuring success: analytics and KPIs

Search Engine Optimisation (SEO)
•On-page search engine optimisation: researching and using keywords
•Off-page search engine optimisation: link building and PR
•The increasing role of social media

Community and engagement on the social web
•The impact of social media on marketing and PR
•Key channels: Facebook, Twitter, YouTube and others
•Principles for increasing engagement and driv... [Read More]

Mobile Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy Asia Pacific Pte Ltd
Training Center(s)/Venue(s): Singapore, Singapore
  V

Strategy

A practical plan of action ?that’s what you’ll be well on your way to developing after we discuss the main strategic choices involved in mobile marketing, including:

Types of mobile device

Marketing impact of some of the main issues surrounding mobile devices, including: device manufacturers, functionality, connection speeds, interaction styles and screen sizes.

How are people using their mobile devices?

Research into consumer behaviours, including app vs. web site usage, usage by demographics, popular tasks &, content, session length and reading patterns.


Apps

The business case for apps and the technical options available: native, hybrid and web.

Responsive vs. Adaptive websites

What’s the difference between these two philosophies and how can you decide which is best for you?

Mobile first

We’ll explain the principles behind ‘mobile first?and also suggest the most sensible ways in which the approach can be used.

Multi... [Read More]

Content Marketing for Web, Mobile and Social Media

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy Asia Pacific Pte Ltd
Training Center(s)/Venue(s): Singapore, Singapore
  V

•The shift from selling to educating ?content as marketing
•Identifying business objectives for your content marketing
•Resources and tools

User-centred content
•Researching your audience ?what are their goals and objectives?
•Creating and using Personas and Scenarios
•Identifying key user journeys
•Research your audience’s online behaviour using free tools
•Create sketch Personas and Scenarios

Content strategy objectives
•Planning for content creation &, management
•Business goals and conversions
•Identifying key messages
•Measuring success: analytics and KPIs

Search Engine Optimisation (SEO)
•On-page search engine optimisation: researching and using keywords
•Off-page search engine optimisation: link building and PR
•The increasing role of social media

Community and engagement on the social web
•The impact of social media on marketing and PR
•Key channels: Facebook, Twitter, YouTube and others
•Principles for increasing engagement and driv... [Read More]

Social Media and Mobile Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: LIM College
Training Center(s)/Venue(s): New York City, United States
  V

The popularity of interactive media has transformed traditional marketing techniques. Blogs are changing the news and public relations industries. Traditional advertising spending is declining as product placement on TV, cable, and in movies is increasing. In this course, designed for experienced marketers, students will learn how to use influenced-based marketing strategies to build brands, evaluate methods used, and incorporate these marketing strategies into existing marketing plans. Topics include public relations, endorsements and product placements, viral, buzz, and word-of-mouth marketing, blogs and podcasts, and online ads, Web videos, and other promotional models.

Social Media and Mobile Marketing (Master Degree)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Pace University
Training Center(s)/Venue(s): New York City, United States
  V

The MS in Social Media and Mobile Marketing will give you skills that are highly desirable in today’s market.

The increased traction of social media and mobile technology among consumers is driving today’s and tomorrow’s marketing strategies. Perfect for professionals with a liberal arts or communications background looking to make their mark in the business arena, you can complete the program in as little as one year of full-time study. Develop the critical expertise required to interact with customers to meet their expectations and remain current in a constantly evolving environment. Specialized skills in digital-based media and integrated communications will position you to succeed in any marketing organization.

Through the MS in Social Media and Mobile Marketing you will learn specialized skills enabling you to:
?Communicate effectively using appropriate digital marketing terms
?Segment and target markets for social media and mobile strategies
?Examine the advertising industry and understand the interaction of key media elemen... [Read More]

Mobile Marketing (Certificate)

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Temple University
Training Center(s)/Venue(s): Philadelphia, United States
  V

The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones. Then get step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms. Finally, get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. This certificate consists of three, one-month courses: Mobile Marketing, Advanced Mobile Marketing, and Creating Cell Phone Apps for your Business. Courses may also be taken individually.

ADVANCED MOBILE MARKETING

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Temple University
Training Center(s)/Venue(s): Philadelphia, United States
  V

Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign. Learn how to promote your app on the web, build a landing page for your app, and advanced tracking of your application usage. Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization. One-month course.

Mobile Marketing Strategy

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Temple University Center City
Training Center(s)/Venue(s): Philadelphia, United States

Learn how to develop a mobile marketing strategy for different target audiences as well as how to effectively integrate mobile marketing into an overall brand and business strategy. Learn how to convert that strategy into an effective campaign using the appropriate mobile tools. Learn how to track and measure the effectiveness of digital campaigns.

Mobile Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: UTA - Division for Enterprise Development
Training Center(s)/Venue(s): Austin, Arlington, Houston, United States
  V

Using location based services, your organization can tap into that on-the-go market by producing special offers and making it easy for your customers to spread the word about your business. Using social media networks such as 4Square, Facebook Places, Yelp, and other mobile location services allow your customers to &,quot,check in&,quot, where ever they go--coffee shops, events, restaurants, hotels, airports, or even private residences in exchange for both tangible and intangible rewards.

Mobile Marketing (Certificate)

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: SMU Continuing and Professional Education
Training Center(s)/Venue(s): Dallas, United States
  V

The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones.

Then get step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms.
Finally, get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign.

Advanced Mobile Marketing

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: SMU Continuing and Professional Education
Training Center(s)/Venue(s): Dallas, United States
  V

Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign.
Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage.
Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization.

Course Outline

Unit 1

Mobile Marketing - From Text to App
- SMS/MMS Marketing
- Non-Native Apps
- Native Apps
- Leveraging Existing Apps

Unit 2
Strategy Design
- Intent/Goals
- Metrics
- Platform decisions
- Pricing implications

Unit 3
Campaign Design
- Elements of a Successful campaign
- Design choices and implications
- Case study of a successful campaign<... [Read More]

Mobile Marketing (Certificate)

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: College of the Rockies Continuing Education
Training Center(s)/Venue(s): Cranbrook, Creston, Fernie, Golden, Invermere, Kimberley, Canada
  V

Smartphone sales are growing exponentially each and every year, more people are making online purchases from their mobile devices.

Mobile phones are changing the way consumers are interacting with companies and connecting to the world. There is no time like right now to learn about location-based marketing, mobile payments, QR codes, apps and mobile coupons. Discover how mobile marketing can help you retain customers and grow your business.

Creating Cell Phone Apps

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: College of the Rockies Continuing Education
Training Center(s)/Venue(s): Cranbrook, Creston, Fernie, Golden, Invermere, Kimberley, Canada
  V

Smartphone sales are growing exponentially each and every year, more people are making online purchases from their mobile devices.

Mobile phones are changing the way consumers are interacting with companies and connecting to the world. There is no time like right now to learn about location-based marketing, mobile payments, QR codes, apps and mobile coupons. Discover how mobile marketing can help you retain customers and grow your business.

Advanced Mobile Marketing

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: College of the Rockies Continuing Education
Training Center(s)/Venue(s): Cranbrook, Creston, Fernie, Golden, Invermere, Kimberley, Canada
  V

Smartphone sales are growing exponentially each and every year, more people are making online purchases from their mobile devices.

Mobile phones are changing the way consumers are interacting with companies and connecting to the world. There is no time like right now to learn about location-based marketing, mobile payments, QR codes, apps and mobile coupons. Discover how mobile marketing can help you retain customers and grow your business.

Mobile Marketing (Certificate)

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Camosun College Continuing Education
Training Center(s)/Venue(s): Victoria, Canada
  V

The way consumers are interacting with brands and connecting to the world is changing because of mobiles. Find out about location-based marketing, mobile payments, QR codes, applications, and mobile coupons. You will learn how mobile marketing can increase your capabilities to retain current customers and gain new ones.

Then get step-by-step instructions on how non-technical users can build, deploy and market smartphone applications across Android, iPhone and Blackberry platforms.

Finally, get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign.

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