Product Marketing Training Courses and Workshops

Schools providing training courses, certificates, diplomas or degree programs of Product Marketing

Total 11 training courses and degree programs available around the world.

Agricultural Product Marketing and Sales

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Oklahoma State University - Tulsa
Training Center(s)/Venue(s): Tulsa, United States

Fundamentals of agricultural marketing management and planning applied to specific agricultural product (input and output) marketing problems. Institutional differences between agricultural and non-agricultural marketing environments. The role of the individual sales representative in a marketing and sales organization. Written and oral presentations of marketing and sales information required of all students.

Product and Service Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: New England Institute of Technology
Training Center(s)/Venue(s): East Greenwich, United States

Product and Service Marketing training courses and programs are available at New England Institute of Technology, or it can provide customized training on your request. Please visit the official website of New England Institute of Technology or call for details.

Product & Brand Management

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Infinity Business School
Training Center(s)/Venue(s): Gurgaon, India

The course aims to synchronize product and brand management processes. The student executives at the end of the intervention will generate:
? A clear understanding of the two complimentary fields of business activity.
? The creation of a ‘Product?and its performance both at the conceptual and market level.
? Sustenance and leveraging of product categories.
? Emergence of Brands.
? Understanding various strategic implications of brands.
? Brand sustenance.
? Understanding brand equity.
? Financial performance of Brands.

The students will be able to look at various companies at National and International level and map the growth of products and brands. They would understand and appreciate the current competitive environment, assimilate how brands and products vie for the mind share of the consumer.

They will understand the theory and application of key portfolio models .
They will apply elements of IMC to building of products and brands.

Marketing Planning

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Global Innovative Campus
Training Center(s)/Venue(s): Edmonton, Canada

A certificate of completed Continuing Education Units (CEUs) will be granted at the end of this course.
This course reviews the marketing planning process, the components of an effective marketing plan, and the role of market research and how marketers segment, target and position their product or service. The course then looks at planning and the Four Ps (product, pricing, promotion, and placement).

After completing this course, you should be able to:

Describe the marketing planning process
Understand how marketing information and market research is gathered, analyzed, and used
Describe how target markets are identified and pursued
Understand product marketing, including new product development
Discuss the marketing issues involved in establishing the promotional mix and in setting prices
Understand the key issues in placement and distribution planning
Target Audience: This course is designed for adult learners interested in expanding upon an understanding of basic marketing principles.

Level: Introductory/Intermediate

... [Read More]

Product Management

Course Format: On-Site / In-House / Private Tutoring
School/Trainer: The Chartered Institute of Marketing
Training Center(s)/Venue(s): Birmingham, London, Manchester, Maidenhead, United Kingdom

Clarify your role and responsibilities.
Deal with common challenges.
Understand the key elements and stages in building a product plan.
Evaluate the market for your product and suggest alternatives to improve performance.
Understand and contribute to the product development process.
Develop appropriate product strategies based on product lifecycle analysis.
Understand the role of your product in its portfolio.

Course content
The product manager’s role and responsibilities:
- The historical development of the role and alternative interpretations of it.
- Typical product management responsibilities.
- Common challenges and ways of dealing with them.
Developing product plans:
- What should be in a product plan.
- The planning process.
- Basic analyses required.
- Strategic options.
Developing new products:
- Common problems and best practice success factors from the latest research.
- The NPD process and the product management role.
- Key product launch issues.
Managing exist... [Read More]

High Technology Product Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Amrita Vishwa Vidyapeetham
Training Center(s)/Venue(s): Amritapuri, Bengaluru, Coimbatore, Kochi, Mysore, India

The major objective of this course is to equip the students with up-to-date skills, knowledge, and insights for managing the marketing process in the technology-intensive and innovative organizations of tomorrow. The specific objectives include: To develop an understanding of the role of technology in contemporary business. To help develop a conceptual framework for assessing the innovative capabilities of a technology marketing firm. To develop insights into the conditions under which particular structural arrangements and systems are likely to facilitate the emergence and management of technological innovation and internal entrepreneurship. To offer some practice in defining and working out strategic issues linked to technology and technology-intensive product marketing. To develop insights concerning the skills necessary to be effective as a future high technology product manager.


Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Michigan Technological University
Training Center(s)/Venue(s): Houghton, United States

You’re creative. You love people. Your friends and family think you’re a little crazy because you’re more interested in television commercials than the actual programs. Sound familiar? If so, a career in marketing sounds like a smart move.

At Michigan Tech, we blend business and technology to help you develop the analytical, technical, and communication skills needed to excel in this fast-paced profession. No massive lectures here; instead, you’ll learn in small classes and get to know your professors one-on-one, all while advancing your knowledge through research.

Marketing (Certificate)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: TAFE NSW Hunter Institute
Training Center(s)/Venue(s): Newcastle, Australia

This course is for people who want to develop the knowledge and skills to
work in marketing across a range of industry and organisational settings.
You will develop a range of specialist marketing skills as well as other
generic business skills that will allow you to function effectively in a
marketing industry setting.

Marketing Management (Certificate)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Seneca College of Applied Arts and Technology
Training Center(s)/Venue(s): King City, Markham, Toronto, Canada

With a degree, diploma or relevant work experience you could enhance your resume with the advanced marketing concepts and techniques taught in Seneca’s Marketing Management graduate certificate program. During this 28-week intensive program you will gain skills and knowledge in several key areas including: marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, generating new accounts and sales revenues, and strategic market planning. Best of all, you can benefit from industry/association field work or optional co-op placement that puts all your learning to work and helps you build industry connections.

Pricing the Product

Course Format: On-Site / In-House / Private Tutoring
School/Trainer: Phoenix Academy
Training Center(s)/Venue(s): Perth, Australia

The course begins by asking the question, "What is price?" At first glance, students may think the question has an obvious answer—the number printed on the price tag. However, as students explore this chapter, they will discover that price is a whole lot more. Price is a function of demand, costs, revenue and the environment. Pricing can be monetary or non-monetary. Pricing decisions lead to specific pricing strategies and tactics. Students also learn about the psychological aspect of pricing, as well as legal, and ethical aspects of pricing.

By the end of this course you will be able to:

Explain the importance of pricing and how prices can take both monetary and non-monetary forms
Understand the pricing objectives that form the basis of pricing strategies
Describe how marketers use costs, demand and revenue to make pricing decisions
Understand key pricing strategies
Explain pricing tactics for single and multiple products and for pricing on the internet
Describe the psychological, legal and ethical aspects of pricing.

Product Management Fast Track

Course Format: On-Site / In-House / Private Tutoring
School/Trainer: 280 Group
Training Center(s)/Venue(s): Campbell, United States

This course covers the entire product lifecycle and is designed to turn product managers and product marketers into experts in just four days. Includes certification exams, product manager’,s toolkit and more.

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