Referral Marketing Training Courses and Workshops

Schools providing training courses, certificates, diplomas or degree programs of Referral Marketing




Total 9 training courses and degree programs available around the world.

Strategic Relationship Marketing (Certificate)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: George Brown College
Training Center(s)/Venue(s): Toronto, Canada
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There is a strong demand for marketers who can combine marketing acumen with analytics and turn insights into leading strategic marketing communication campaigns. This involves capturing and harnessing vast amounts of information to provide insights about how to market to different customers with targeted one-to-one communications. This is the exciting, challenging and growing area of marketing today.

INDUSTRY-READY CAREER SKILLS
•Create strategic customer relationship-building marketing communications and loyalty building programs.
•Understand the power of data mining software to extract customer insights to provide the basis of effective marketing programs.
•Execute, analyze and interpret consumer and market data.
•Develop and implement effective strategic marketing plans that fit a company’s overall goals.
•Use industry standard software and develop analytical skills to create professional marketing analysis reports and presentations.

Relationship Marketing

Course Format: On-Site / In-House / Private Tutoring
School/Trainer: The Chartered Institute of Marketing
Training Center(s)/Venue(s): Birmingham, London, Manchester, Maidenhead, United Kingdom
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Apply the principles of trust, commitment and loyalty to relationship marketing.
Recognise the elements of transactional marketing and relational marketing.
Identify the characteristics and the process of relationship marketing.
Manage the relationship life cycle.
Identify and analyse customer expectation and perception.
Recognise the tools and techniques used to implement relationship marketing.
Construct a relationship marketing plan, structure and content.
Address the internal issues that affect success in relationship building.
Create and manage relationships with distributors, agencies and other partners.
Select the right system for customer relationship management and ensure it is correctly implemented.
Develop KAM relationships.

Affiliate Marketing

Course Format: On-Site / In-House / Private Tutoring
School/Trainer: The Chartered Institute of Marketing
Training Center(s)/Venue(s): Birmingham, London, Manchester, Maidenhead, United Kingdom
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Introduction to affiliate marketing and its role in business.
The mechanics of affiliate marketing programmes.
The role of the ’merchant’ and the role of the ’affiliate’.
Getting started: hosting an affiliate programme and creating a network.
Promoting the affiliate programme and joining networks.
Become an affiliate of others.
Understand keyword optimisation and SEO techniques.
Write and edit powerful web sales copy.
Analyse web performance.
Work with online communities.
Build your online network and boost your online brand.

Social Media for Business (Certificate)

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: OCCC Corporate Learning
Training Center(s)/Venue(s): Oklahoma City, United States
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Get in on this exciting and growing way to communicate, market and serve your customers and clients. For businesses, nonprofits, government, and other organizations. From Facebook to Twitter, blogging, YouTube, LinkedIn, and more, discover the new principles of communication that apply across all networks and how these specific social networks work and the possible uses for your organization.

Learn how social networks are used to develop a two-way communication and marketing strategy for your organization. Then find out what you can be doing, what you should be doing, and take back a plan to integrate social networks into your communication and marketing.

Whether you are new to social networks or already involved, you will come away with both an understanding of social networks and practical, how-to techniques to integrate social networks into your organization or business.Your instructors are outstanding practitioners who also speak, write, and train others on social networks.

Target Market-Finding Your Starting Point

Course Format: On-Site / In-House / Private Tutoring
School/Trainer: Referral Institute
Training Center(s)/Venue(s): Baton Rouge, Kailua, Lexington, Nashville, New York, Portland, San Francisco, St. Louis, Tacoma, United States
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In this session we will takes you through a series of questions about your business. The goal of the program is to clearly identify your unique target market so you can identify the best referral partners and networking organizations to reach your target market. At the end of the program you will have key information for Your Referrals Sources:



Why are you in business?

What do you sell?

Who are you customers?

How well do you compete?



If you’re referral partners don’t know the why, what, who and how of your business, are they truly in a position to refer you?

Referral Success 101

Course Format: On-Site / In-House / Private Tutoring
School/Trainer: Referral Institute
Training Center(s)/Venue(s): Baton Rouge, Kailua, Lexington, Nashville, New York, Portland, San Francisco, St. Louis, Tacoma, United States
  V

Are you getting all the referrals you want for your business?

Do you get referrals predictably and consistently or by chance?

Business owners understand the value of referrals but they don’t often have control over their referral business. Referral marketing is the most effective form of marketing for businesses with limited marketing budgets. If you are willing to invest the time to learn specific referral marketing strategies, tools, and techniques you can double, even triple your sales in months without spending additional marketing dollars.

Attend a two hour class on how to make referral marketing work for your business.

If you don’t have a referral marketing plan for your business, this session is a must!

You will learn how to develop a strategic referral network, who should be in it, how to find them, and how to motivate those people to refer business to you.

This class will open your eyes to the possibilities of generating more sales in less time by doing business by relationship. Unless you can find more time and w... [Read More]

Referral Success 202

Course Format: On-Site / In-House / Private Tutoring
School/Trainer: Referral Institute
Training Center(s)/Venue(s): Baton Rouge, Kailua, Lexington, Nashville, New York, Portland, San Francisco, St. Louis, Tacoma, United States
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If you don’t have a referral marketing plan for your business, this session is a must!

You will learn how to develop a strategic referral network, who should be in it, how to find them, and how to motivate those people to refer business to you.

This class will open your eyes to the possibilities of generating more sales in less time by doing business by relationship. Unless you can find more time and work harder than you already are, you can’t afford to miss this class. You will learn some specific techniques that will enable you to really work smarter, not harder.

Referral Marketing: Certified Networker

Course Format: On-Site / In-House / Private Tutoring
School/Trainer: Referral Institute
Training Center(s)/Venue(s): Baton Rouge, Kailua, Lexington, Nashville, New York, Portland, San Francisco, St. Louis, Tacoma, United States
  V

The Certified Networker Program is ideal for small business owners and sales professionals who have grown weary of time- and cost-intensive lead acquisition and cold calling. They will learn how to dramatically improve sales prospecting efficiency with proven referral marketing approaches.

The program’s customized curriculum is designed to provide business professionals with tips, tools and techniques to help them become more effective and productive business networkers. In addition, all participants leave the program with their own customized referral- based marketing business plan.

The Certified Networker Program is taught in a series of 12 interactive modules designed to give participants a complete overview of the referral marketing process along with requisite skills and a plan that insures success.

Module 1 - Finding Your Starting Point
Understand your business and reasons why customers choose you or your business over your competitors.
Module 2 - Identifying Prospects Using the VCP Process?/strong>
Three phases pass throug... [Read More]

Referral Marketing

Course Format: On-Site / In-House / Private Tutoring
School/Trainer: Practical Training for Professionals
Training Center(s)/Venue(s): Bristol, Birmingham, Coventry, Edinburgh, Glasgow, Leeds, Leicester, London, Manchester, United Kingdom
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A practical, step-by-step and proven system to increase the quality and quantity of referrals

Examples and case studies that demonstrate how referral marketing can become one of your primary sources of new and/or incremental business

Scripts of actual conversations that, when rehearsed, will enable you to easily conduct the type of conversations necessary for you to engage with and inspire your advocates to work hard on your behalf to open the doors to the people you want to do business with

Here are just 3 examples of the results you can look forward to:

In a mailshot using the Referral Generator process over 10% of the respondents called back and asked for a first meeting. The average response rate from a direct marketing campaign is less than 0.2%
One user of the Referral Generator taught the entire membership of his high-performing business club how to use the Referral Generator in exchange for each member writing at least one letter to people they knew who would be interested in his services.
One user of this system in just a 45 minute... [Read More]

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