Search Engine Marketing Training Courses and Workshops

Schools providing training courses, certificates, diplomas or degree programs of Search Engine Marketing




Total 99 training courses and degree programs available around the world.

Google Analytics

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: GTC Economic Development and Corporate Training
Training Center(s)/Venue(s): Greenville, Simpsonville, Taylors, United States
  V

This course will teach students how to master Google Analytics, from the basics all the way through the most advanced features. Once complete, students will be masters at reporting, behavioral data, audience conversion and will have an extremely well-rounded knowledge base with this software. Remember, being proficient in Google Analytics will easily set you apart in the job market, especially since almost every business has an online presence that is crucial to their success.

This course includes:
•Visual Demonstrations &, Multimedia Presentations
•Quizzes &, Exam Simulators
•Social Learning &, Networking
•Flash Cards &, Educational Games
•Enhanced Navigation and Controls

Google AdWords (Diploma)

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Event Management Training
Training Center(s)/Venue(s): London, United Kingdom
  V

Google AdWords, Pay Per Click Campaigns and Google Analytics Tools have emerged as Powerful Instruments in the battle to achieve Top Results online. Google Tools and Analytics are successfully being used to Promote, Publicise and Profile Websites of all kinds, from personal endeavours to Big Businesses and Corporate websites.



This Fast-Paced Practical Online Course will show you how to develop effective strategies for PPC and how to get a higher ROI (return-on-investment) using these tools. You will develop the skills needed to plan PPC campaigns and to manage your Marketing Challenges Online using Google AdWords, AdSense, Google Analytics and Pay Per Click.



Featuring Real Life Briefs, Case Studies and Interactive Subject Expert Support, this Google AdWords and Google AdSense course includes modules on: Creating and Managing a Google AdWords Account, Building a Google AdWords Campaign, Keyword Research and Tools, Google Analytics, Managing Multiple Accounts and many more.

Additional Modules on SEO, Online Public Rel... [Read More]

Digital Marketing & Social Media with Online PR, Google Adwords, SEO and E-Commerce (Diploma)

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Event Management Training
Training Center(s)/Venue(s): London, United Kingdom
  V

Passionate about Digital Marketing? Then you will love this online Digital Marketing course. Practical, Using The Most Up-To-Date Practices and Online ?meaning that You Can Study In The Comfort Of Your Home, At Your Own Pace, Around Your Busy Schedule and Personal Commitments - This Programme Will Equip You With All The Skills and Knowledge You Need For A Successful Digital Marketing Career. Get The Only Online Digital Marketing Diploma That Is Industry Accredited And Internationally Recognised in 140 Countries Around the Globe and Use Your New Transferrable Skills And Knowledge To Develop Astounding Digital Marketing Strategies Anywhere In The World.



Exclusively Created By Successful Marketers For Marketers, This Is A Practical Course That Features Real Life Briefs and Case Studies. It requires participants to Apply All Practical Techniques They&,#146,ve Learned In The Programme in a Real Life Context. Your Interactive Subject Expert will offer you support all the way throughout the course, so you will know the best ways of using the Internet a... [Read More]

Postgraduate Diploma in Digital Marketing & Social Media with Online PR, Google Adwords, SEO and E-Commerce

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Event Management Training
Training Center(s)/Venue(s): London, United Kingdom
  V

Digital Marketing has revolutionised the way business is done and produced a myriad of Opportunities to the global marketplace .To Compete, Grow and be Successful in business worldwide Digital Marketing Skillsets are Key. The potential for organisations with a Comprehensive Digital Marketing strategy is Limitless.



This Practical Online Postgraduate Diploma Course In Digital Marketing features a Portfolio of Real Life Briefs, Case Studies and Interactive Subject Expert Support with Comprehensive Modules On Building your Digital Marketing Strategy including : Search Engine Optimisation, Keyword Generation, Link Building, Content Creation, Digital Marketing Strategy Planning, Affiliate Marketing, Google Adwords and Pay Per Click Advertising.

Search Engine Optimization (SEO) Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V


Upon completion of our SEO training you will be able to:
•Understand the key components of a successful natural search strategy, new SEO innovations and quick-win opportunities.
•Refine your approach to key phrase analysis and content to increase the performance of your website on search engines.
•Understand the importance of usability and design to maximise your website performance.
•Improve your reporting and strategies for harnessing new innovations to boost SEO.

What will I learn?

The course covers:
•Understanding the key attributes of SEO: website structure, search term research, content creation and link equity
•Best practice methodologies and strategic skills to equip you with the knowledge necessary to plan and implement a successful SEO campaign for maximum possible returns
•Learn how to manage your online brand in order to increase its market share in the natural listings
•Be able to devise a strategy that will measure and analyse search term performance, key word conversion visitor traffic from t... [Read More]

Google Analytics Advanced

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V


Upon completion of this course, you will be able to:
•Configure Google Analytics to best report and improve performance of your campaigns and website
•Audit your site using web analytics reports and expert review techniques to identify &,quot,quick win&,quot, conversion improvements across key page types including the home page, category and product pages
•Define improvements to different page elements for key conversion page types including landing pages, search results pages and, if applicable, faceted navigation, shopping basket and checkout pages
•Refine your messaging hierarchy and use persuasive copywriting techniques to maximize conversion for response pages
•Ensure improvements to page template elements such as site navigation, headings, copy, videos and images are consistent with SEO Best Practice to attract visitors from Google&,#146,s natural listings
•Improve integration of your site with different online and offline campaign referrers
•Create a structured testing plan for a site to improve results through AB and... [Read More]

Google Analytics

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V


Upon completion of this course, you will be able to:
•Implement Google Analytics tracking code to best report on your site
•Navigate around Google Analytics to access your reports and dashboards
•Identify &,quot,quick win&,quot, reporting improvements
•Apply objectives, KPIs, dimensions and metrics for your site
•Implement tagging for your online marketing
•Analyse site, page and marketing performance

What will I learn?
•Online Analytics - how it can help you and how best to use it
•The basics of setting up and using Google Analytics
•How to set up marketing tracking so you can measure the effect of your efforts
•Which Google Analytics reports you should be using and why
•The fundamentals of analysing and reporting from Google Analytics

Digital Marketing & Google AdWords (Certificate)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V

Econsultancy and ClickAcademy Asia are proud to launch the first world-class Certificate in Digital Marketing programme in Singapore catering to senior managers and marketing professionals who want to understand digital marketing effectively in the shortest time possible. Participants who complete the programme requirement will be awarded the Econsultancy&,#146,s Certificate in Digital Marketing and Google AdWords Qualified Individual Certificate.

The double certification programme is uniquely positioned to deliver these benefits:
•Course content and curriculum provided by Econsultancy of UK, the world leading digital marketing best practice community and publisher with 250,000+ subscribers
•Certification in Google AdWords, a highly sought-after professional qualification by Google for digital marketing professionals
? free credits to download 3 Econsultancy reports (worth USD695/report) from Econsultancy&,#146,s portal containing 500,000+ pages of digital marketing resources, reports and best practice guides
•Short 8-week course with l... [Read More]

Search Engine Optimization (SEO) Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy.com Ltd
Training Center(s)/Venue(s): London, United Kingdom
  V


Upon completion of our SEO training you will be able to:
•Understand the key components of a successful natural search strategy, new SEO innovations and quick-win opportunities.
•Refine your approach to key phrase analysis and content to increase the performance of your website on search engines.
•Understand the importance of usability and design to maximise your website performance.
•Improve your reporting and strategies for harnessing new innovations to boost SEO.

What will I learn?

The course covers:
•Understanding the key attributes of SEO: website structure, search term research, content creation and link equity
•Best practice methodologies and strategic skills to equip you with the knowledge necessary to plan and implement a successful SEO campaign for maximum possible returns
•Learn how to manage your online brand in order to increase its market share in the natural listings
•Be able to devise a strategy that will measure and analyse search term performance, key word conversion visitor traffic from t... [Read More]

Google Analytics Advanced

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy.com Ltd
Training Center(s)/Venue(s): London, United Kingdom
  V


Upon completion of this course, you will be able to:
•Configure Google Analytics to best report and improve performance of your campaigns and website
•Audit your site using web analytics reports and expert review techniques to identify &,quot,quick win&,quot, conversion improvements across key page types including the home page, category and product pages
•Define improvements to different page elements for key conversion page types including landing pages, search results pages and, if applicable, faceted navigation, shopping basket and checkout pages
•Refine your messaging hierarchy and use persuasive copywriting techniques to maximize conversion for response pages
•Ensure improvements to page template elements such as site navigation, headings, copy, videos and images are consistent with SEO Best Practice to attract visitors from Google&,#146,s natural listings
•Improve integration of your site with different online and offline campaign referrers
•Create a structured testing plan for a site to improve results through AB and... [Read More]

Google Analytics

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy.com Ltd
Training Center(s)/Venue(s): London, United Kingdom
  V


Upon completion of this course, you will be able to:
•Implement Google Analytics tracking code to best report on your site
•Navigate around Google Analytics to access your reports and dashboards
•Identify &,quot,quick win&,quot, reporting improvements
•Apply objectives, KPIs, dimensions and metrics for your site
•Implement tagging for your online marketing
•Analyse site, page and marketing performance

What will I learn?
•Online Analytics - how it can help you and how best to use it
•The basics of setting up and using Google Analytics
•How to set up marketing tracking so you can measure the effect of your efforts
•Which Google Analytics reports you should be using and why
•The fundamentals of analysing and reporting from Google Analytics

Digital Marketing & Google AdWords (Certificate)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy.com Ltd
Training Center(s)/Venue(s): London, United Kingdom
  V

Econsultancy and ClickAcademy Asia are proud to launch the first world-class Certificate in Digital Marketing programme in Singapore catering to senior managers and marketing professionals who want to understand digital marketing effectively in the shortest time possible. Participants who complete the programme requirement will be awarded the Econsultancy&,#146,s Certificate in Digital Marketing and Google AdWords Qualified Individual Certificate.

The double certification programme is uniquely positioned to deliver these benefits:
•Course content and curriculum provided by Econsultancy of UK, the world leading digital marketing best practice community and publisher with 250,000+ subscribers
•Certification in Google AdWords, a highly sought-after professional qualification by Google for digital marketing professionals
? free credits to download 3 Econsultancy reports (worth USD695/report) from Econsultancy&,#146,s portal containing 500,000+ pages of digital marketing resources, reports and best practice guides
•Short 8-week course with l... [Read More]

Search Engine Optimization (SEO) Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy Asia Pacific Pte Ltd
Training Center(s)/Venue(s): Singapore, Singapore
  V


Upon completion of our SEO training you will be able to:
•Understand the key components of a successful natural search strategy, new SEO innovations and quick-win opportunities.
•Refine your approach to key phrase analysis and content to increase the performance of your website on search engines.
•Understand the importance of usability and design to maximise your website performance.
•Improve your reporting and strategies for harnessing new innovations to boost SEO.

What will I learn?

The course covers:
•Understanding the key attributes of SEO: website structure, search term research, content creation and link equity
•Best practice methodologies and strategic skills to equip you with the knowledge necessary to plan and implement a successful SEO campaign for maximum possible returns
•Learn how to manage your online brand in order to increase its market share in the natural listings
•Be able to devise a strategy that will measure and analyse search term performance, key word conversion visitor traffic from t... [Read More]

Google Analytics Advanced

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy Asia Pacific Pte Ltd
Training Center(s)/Venue(s): Singapore, Singapore
  V


Upon completion of this course, you will be able to:
•Configure Google Analytics to best report and improve performance of your campaigns and website
•Audit your site using web analytics reports and expert review techniques to identify &,quot,quick win&,quot, conversion improvements across key page types including the home page, category and product pages
•Define improvements to different page elements for key conversion page types including landing pages, search results pages and, if applicable, faceted navigation, shopping basket and checkout pages
•Refine your messaging hierarchy and use persuasive copywriting techniques to maximize conversion for response pages
•Ensure improvements to page template elements such as site navigation, headings, copy, videos and images are consistent with SEO Best Practice to attract visitors from Google&,#146,s natural listings
•Improve integration of your site with different online and offline campaign referrers
•Create a structured testing plan for a site to improve results through AB and... [Read More]

Google Analytics

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy Asia Pacific Pte Ltd
Training Center(s)/Venue(s): Singapore, Singapore
  V


Upon completion of this course, you will be able to:
•Implement Google Analytics tracking code to best report on your site
•Navigate around Google Analytics to access your reports and dashboards
•Identify &,quot,quick win&,quot, reporting improvements
•Apply objectives, KPIs, dimensions and metrics for your site
•Implement tagging for your online marketing
•Analyse site, page and marketing performance

What will I learn?
•Online Analytics - how it can help you and how best to use it
•The basics of setting up and using Google Analytics
•How to set up marketing tracking so you can measure the effect of your efforts
•Which Google Analytics reports you should be using and why
•The fundamentals of analysing and reporting from Google Analytics

Digital Marketing & Google AdWords (Certificate)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Econsultancy Asia Pacific Pte Ltd
Training Center(s)/Venue(s): Singapore, Singapore
  V

Econsultancy and ClickAcademy Asia are proud to launch the first world-class Certificate in Digital Marketing programme in Singapore catering to senior managers and marketing professionals who want to understand digital marketing effectively in the shortest time possible. Participants who complete the programme requirement will be awarded the Econsultancy&,#146,s Certificate in Digital Marketing and Google AdWords Qualified Individual Certificate.

The double certification programme is uniquely positioned to deliver these benefits:
•Course content and curriculum provided by Econsultancy of UK, the world leading digital marketing best practice community and publisher with 250,000+ subscribers
•Certification in Google AdWords, a highly sought-after professional qualification by Google for digital marketing professionals
? free credits to download 3 Econsultancy reports (worth USD695/report) from Econsultancy&,#146,s portal containing 500,000+ pages of digital marketing resources, reports and best practice guides
•Short 8-week course with l... [Read More]

E-Publishing & Marketing Workshop

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: College of Extended Learning - UNB
Training Center(s)/Venue(s): Saint John, Canada
  V

This workshop is perfect for anyone who&,#146,s written a novel (or thinking about it), and wondered, &,quot,now what?&,quot, With millions of eBooks available online, getting your book noticed can seem like a monumental task. The good news is, standing out from the crowd isn&,#146,t as daunting a task as you might think. You&,#146,ll learn from what works, and what doesn&,#146,t, outlining the steps you need to take to publish and actually sell your book. All the bases will be covered: book blurbs, awesome covers and tantalizing excerpts—you’ll learn about everything you need to get your book online and to create an Amazon book page that stands out from the crowd and makes readers take notice.

Search Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Britefire
Training Center(s)/Venue(s): Cape Town, Johannesburg, South Africa
  V

This course provides thorough, up-to-date training in search engine optimisation (SEO) and contextual search advertising (e.g. Google&,#146,s AdWords pay-per-click ads). But the course goes way beyond these common tactics.

Search marketing is no longer just about SEO and pay-per-click

Unlike search courses which focus only on technicalities, Britefire&,#146,s Profound course also provides you with customer-behaviour and marketing insight, so you can use search engines to:

Drive visitors to your site, and turn visitors into customers.

Learn how to:
•get visitors with low-cost pay-per-click advertising
•develop linking strategies to boost search rankings
•exploit social media to improve search rankings
•test and continually improve your campaigns
•build landing pages and conversion funnels
•use analytical tools to help you make smart decisions
•pull it all together into an effective search strategy

We&,#146,ll give you the know-how, skills, confidence, and comprehensive web s... [Read More]

Paid Search Marketing (Certificate)

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: DePaul University Continuing and Professional Education
Training Center(s)/Venue(s): Chicago, United States
  V

The Paid Search Marketing Certificate Program presents the latest, most innovative strategies used in the thriving industry of Paid Search. This six-week program will provide a thorough understanding of the tactics and techniques leading companies deploy through real-world client examples. Learn how paid search can make you an indispensible asset to your marketing team and give your organization that extra advantage over competitors.

Syllabus

Week 1

Introduction to Search
•Introduction
•Overview and history
•Search Engine Marketing (SEM) vs. Search Engine Optimization (SEO)
•Paid Search overview
•Definitions and acronyms
•Meet the engines
•Working with search engines
•Review and assign case study as group project

Week 2

Campaign development
•Campaign structure
•Keyword types
•Keyword development
•Writing creative
•Budget considerations/forecasting
•Managing to a metric
•Alignment with case study

Week 3

Analytics/Optimization... [Read More]

Search Engine Marketing (SEM) and Search Engine Optimization (SEO) (Certificate)

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Temple University School of Media and Communication
Training Center(s)/Venue(s): Philadelphia, United States

This course covers how search engines work through URL structure, web content, identifying keywords, tagging and linking. It teaches how to measure success through rankings and algorithms. SEM and SEO are skills that are becoming essential components to increasing both site traffic and visibility.

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