Services Marketing Training Courses and Workshops

Schools providing training courses, certificates, diplomas or degree programs of Services Marketing




Total 82 training courses and degree programs available around the world.

Services Marketing

Course Format: Online / Virtual Classroom / Webinar
School/Trainer: Colorado State University College of Business
Training Center(s)/Venue(s): Fort Collins, United States
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This course focuses on two main subject areas. First, “An overview of Services Marketing,�concentrates on defining services marketing and discusses fundamental concepts and strategies that differentiate the marketing of services from tangible goods. The essentials of creating a compelling customer experience are revealed. Due to the intangible nature of services, the bundle of benefits is encapsulated in the good itself. Services deliver the bundle of benefits through the experience that is created for the customer. Second “Assessing and Improving Service Delivery,�concentrates on customer satisfaction and service quality issues. Methods for tracking service failures and employee recovery efforts as well as ideas for developing customer retention and loyalty are also presented. The course concludes with strategies for creating a service culture.

Services Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: LIM College
Training Center(s)/Venue(s): New York City, United States
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Services dominate the world economy as never before. Approximately 80% of the U.S. GDP and about 82% of U.S. employment are derived from service industries. Even historically product-dominant firms derive large parts of their profits from services. Service organizations differ from goods organizations and require distinctive approaches with regards to the development and execution of marketing strategy. More and more manufacturers and retailers need to acknowledge the service aspects of their organizations and need to find ways to use excellent service as a source of competitive advantage. The topics covered in a services marketing course apply equally to organizations whose core product is service (such as institutions in the financial, travel, transportation, and entertainment industries) as well as organizations that depend on service excellence for competitive advantage (high-tech manufacturers, industrial products, retailers, etc.) Students will be able to recognize the unique challenges involved in marketing and managing services, including assessing service quality a... [Read More]

Marketing of Financial Services

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Pace University
Training Center(s)/Venue(s): New York City, United States

Explains how to develop strategies for marketing by banks, insurance companies, stockbrokers, credit card and travelers check issuers, investment bankers and other marketers of financial services. Topics include: defining market segments, developing the service mix, marketing planning and implementation of plans. Case studies are used extensively.

Marketing of Services

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Pace University
Training Center(s)/Venue(s): New York City, United States

Examines the role of service marketing in the economy. Discusses requirements of successful service marketing and obstacles encountered. The importance of understanding consumer expectations and perceptions is emphasized. Through conceptual review and case study analysis, students develop a business plan for a services marketing operation.

Services Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: University of Illinois at Chicago
Training Center(s)/Venue(s): Chicago, United States

An exploration of the special challenges of services marketing, including analyzing and developing solutions for new services, services quality, design and delivery of services, and services recovery.

Services Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: University of Houston
Training Center(s)/Venue(s): Houston, United States

Addresses unique aspects of services, such as intangibility, lack of inventory and close interaction between provider and customer, as well as the associated marketing and management tasks for the provider, including managing demand and human resources. Special emphasis on the determinants of service quality and the link between internal business practices and customer satisfaction.

Services Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Houston Community College
Training Center(s)/Venue(s): Houston, United States

An analysis of the principles, methods and problems of marketing for both professional and consumer services. A study of competition, customer service, services design, pricing, services promotion and distribution strategies.

Services Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Temple University
Training Center(s)/Venue(s): Philadelphia, United States
  V

The marketing mix (promotions, public relations, sales, advertising, operations, pricing) as applied to various settings is analyzed, as well as marketing segmentation and targeting. The application of the principles specific to service marketing is a primary focus of the course, which employs case study methods in addition to traditional content delivery. Current issues and problem areas associated with marketing and public relations are analyzed.

SERVICES MARKETING MANAGEMENT

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: The University of Texas at Arlington
Training Center(s)/Venue(s): Arlington, United States
  V

Examines conceptual frameworks and management practices particularly relevant to organizations in service industries, including health care, education, financial services, retailing, non-profit organizations, and others in which the core product is a service instead of a good. The course examines many concepts and theories from the service marketing industry and analyzes their value in crafting marketing strategies. Emphasis is on problem solving unique to these types of organizations.

Services Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: The Naveen Jindal School of Management
Training Center(s)/Venue(s): Dallas, United States
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To study the growing field of services marketing as a separate and distinct area of marketing thought and practice and its influence in competitive markets. The focus will be on three main services marketing areas, the service customer, the service company and the integration of marketing, human resources and operations within the service system. The course is intended to help analyze and judge the merits of services marketing strategies and assist in making strategic decisions in both business and consumer services industries. Topics will include: relationship marketing and the customer mix, understanding the service customer, external service quality: service design and delivery, the service brand, service strategy, technology and innovation, international services marketing, pricing and promotion of services.

Services Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Alliant International University
Training Center(s)/Venue(s): San Diego, United States

An examination of the unique aspects of services. Study of the role of the marketing manager and the service/sales team’s responsibility to develop and implement market plans as part of the corporation’s strategic and operational plan.

Services Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Bristol University
Training Center(s)/Venue(s): Anaheim, United States
  V

This course explores the nature of service organizations and principles which guide the marketing of their products. Topics include: customer expectations of the services and opinion of the service, customer relationship management, the design and execution of the service delivery process, the development and implementation of employee customer service skills, and the role of emerging technology in customer service.

Services Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Santa Clara University
Training Center(s)/Venue(s): Santa Clara, United States
  V

Examines marketing issues of particular importance to the service sector of the United States and abroad, including distinctive features of services, segmentation and positioning, demand management, consumer relationships and satisfaction, quality and productivity, and pricing and communication approaches to services. Features cases and examples from communications, financial services, travel and hospitality, health care, business and technical services, and others.

Services Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: University of the Fraser Valley
Training Center(s)/Venue(s): Abbotsford, Chilliwack, Mission, Canada
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Services permeate every aspect of our lives. Services are so pervasive that only when they start to fail do we realize our dependence on them. World economies are becoming increasingly services dominated, and virtually all companies view services as critical to customer retention. With the rapid infusion of technology into various industries, customers&,#146, demands have changed. Customers now expect to interact with service providers in a multitude of ways in different channels posing new challenges on service marketing and management. This course explores the distinct needs and problems business managers face when marketing and delivering services. Hence, the course will build and expand on theories and concepts relating to the marketing of goods by tailoring them to specifically apply to service industry settings.

Services Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Okanagan College
Training Center(s)/Venue(s): Kelowna, Oliver, Penticton, Revelstoke, Salmon Arm, Summerland, Vernon, Canada
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This course includes the marketing of intangible offerings by both profit and non-profit organizations (including financial institutions), the hospitality industry, professionals, government agencies, and charities. Included is the application of marketing principles when the marketer&,#146,s offerings are services, not goods. Emphasis will be placed on current marketing practices employed by regional, national and international firms.

SERVICES MARKETING

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Morgan State University
Training Center(s)/Venue(s): Baltimore, United States
  V

This course provides a framework for understanding the key issues of services marketing. It focuses on how services differ from goods and how this influences the way the former are marketed. Particular attention is paid to the role of quality in delivering services to meet and exceed customer expectations. Topics covered include the following: blueprinting, role of physical evidence, customer satisfaction, service delivery, promotion, pricing, locating facilities, and consumer decision-making.

Services Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: North Island College
Training Center(s)/Venue(s): Campbell River, Courtenay, Port Alberni, Port Hardy, Ucluelet, Canada

This course examines the differences between product and services marketing and the marketing strategies employed in the service sector. Topics will include the development of a services business model in the context of a competitive market, management of the customer interface, and implementation of profitable service strategies.

Services Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Vancouver Island University
Training Center(s)/Venue(s): Nanaimo, Canada

An examination of marketing in the services sector. Topics include differences between product and services marketing, marketing and management activities peculiar to service organizations, formulation and implementation of a service product strategy, analysis of services marketing problems, effective delivery, determinants of quality and customer satisfaction.

Professional Services Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Douglas College
Training Center(s)/Venue(s): Coquitlam, New Westminster, Canada
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Marketing in the professional services sector has experienced significant growth and changes in recent years. Historically professional services firms were limited in their marketing activities and often success was determined by personal relationships and industry contacts. There is now more latitude and urgency for marketing in this sector, and each firm is challenged to differentiate itself from its competitors. In some sectors there is seasonality which can have an impact on the price of services and the perceived value by the client. There is the constant threat of &,quot,commoditization,&,quot, which means that the marketing function has to be consistently working on articulating the value proposition of the firm. Relationship marketing, attracting and retaining clients, marketing tools and techniques as well as strategic planning are explored as key components of professional services marketing.

Financial Services Marketing

Course Format: Public Course / Instructor-Led / Open Enrollment
School/Trainer: Douglas College
Training Center(s)/Venue(s): Coquitlam, New Westminster, Canada
  V

Marketing in the financial services sector has experienced significant growth and change in recent years, fuelled by new technologies, increased competition, changing consumer attitudes, and product development. Marketers in this field are constantly challenged, and require a broad skill set and a variety of approaches to execute their marketing activities successfully. This course will explore how financial institutions develop an understanding of their target consumers to enable them to design appropriate products and services, and then how they market their products and services effectively. The marketing mix for financial services will be covered, along with the concepts of marketing as they apply to the unique nature of services. Relationship marketing, attracting and retaining customers, marketing tools and techniques, and strategy development will all be emphasized.

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