Latest 15 Training courses, certificate, diploma and degree programs: 

2017 Advertising Management Courses



Advertising Strategy 2017


Evanston, Illinois, United States

Kellogg School of Management

This course hones critical thinking skills related to the fundamentals of planning and executing advertising strategy. The course unfolds along the stages of an advertising campaign including target selection, consumer insight development, building a brand position and evaluating executions. At each stage, questions faced by brand managers, advertisers and marketers are asked and answered. ...

Class Format: Public Course / Instructor-Led

PUBLIC RELATIONS AND ADVERTISING MANAGEMENT


Chicago, Illinois, United States

DePaul University

This course focuses on the application of management principles and practices to the effective development of public relations and advertising plans, programs and campaigns. The course examines management practices in organizational and firm settings and considers issues and practices related to planning, budgeting, new business development and account management....

Class Format: Public Course / Instructor-Led




Advertising Management


Philadelphia, Pennsylvania, United States

The Wharton School, University of Pennsylvania

The primary objective of this course is to provide the students with an opportunity to learn and apply the core theories, strategies, principles and practices of effective advertising management. The course utilizes theory, marketing and communications research, and significant management experience that are relevant to the design, evaluation and management of advertising. The specific topics c......

Class Format: Public Course / Instructor-Led

Brand and Advertising Management


Boston, Massachusetts, United States

Northeastern University D Amore-McKim School of Business

Designed to provide an in-depth understanding of the brand-building process. Exposes students to the concepts, theories, principles, and terminology of brand management. Discusses brand equity. Also explores one very important tool used by brand managers, advertising. Covers such issues as target market identification, message strategy, media choice, and advertising evaluation....

Class Format: Public Course / Instructor-Led

Advertising/Promotion Management


Indianapolis, Indiana, United States

Butler University

The traditional promotion marketing mix elements (i.e. advertising, sales promotion, public relations, and personal selling) are explored as components of an integrated marketing communications (IMC) strategy, with primary emphasis on advertising. The course is designed to provide an exposure to the concepts, theories, and frameworks helpful in understanding the elements of IMC such that stud......

Class Format: Public Course / Instructor-Led

Advertising Management


Fairfield, Connecticut, United States

Sacred Heart University

Provides an analysis of the advertising function from a management viewpoint. Emphasizes the mechanics and techniques of advertising as part of an overall marketing strategy. Topics include: role of the corporate advertising director, role of the advertising agency and role of the media. Special emphasis is on understanding and participating in the creative process, essential for effective ad......

Class Format: Public Course / Instructor-Led

Advertising Management


Worcester, Massachusetts, United States

Worcester State University

Advertising from a planning perspective. Advertising and professional promotion strategies with execution and control activities. ...

Class Format: Public Course / Instructor-Led

Advertising Management


New York City, Manhattan, Brooklyn, White Plains, Woodland Park, Woodbridge, Newark, Paramus, United States

Berkeley College

Provides students with a broad view of advertising principles and their relation to the marketing process. Students gain an understanding of the three key functional areas of advertising: account management, media planning, and creative design....

Class Format: Public Course / Instructor-Led

Advertising Management


Kansas City, St. Louis, Missouri, United States

Keller Graduate School of Management in Missouri

Advertising Management presents a structured approach to managing advertising, sales promotion and public relations activities from a corporate perspective. Students are taught how to determine promotional objectives, select campaign themes, choose media, control advertising costs, design sales promotions and evaluate results. The course also addresses agency selection and management...

Class Format: Public Course / Instructor-Led


Please be aware that some of the training program information is generated from historical archives. Program/training course content subject to change. Programs/training courses and their availability may vary depending on campus, term, and delivery method. Please consult the school directly for latest update. Please email the webmaster directly for any editorial issues.

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