Latest 300 Training courses, certificate, diploma and degree programs: 

2017 Marketing Courses
at school(s) in Ireland or delivered online/live/on-site/by e-learning



Global Marketing Strategy


Dublin, Ireland

University College Dublin

On successful completion of this module students should be able to: - Examine market considerations in an international environment, - Assess and contrast cultural, economic, political and legal differences between home and global markets and across international markets. - Analyse management problems facing international marketing companies - Identify courses of action for the internation......

Class Format: Public Course / Instructor-Led

Marketing Communications


Dublin, Ireland

University College Dublin

On completing this module, students should: Understand the theoretical foundations of marketing communications.Be aware of the developing range of communications options now available to marketing management.Understand the decision-making processes which are involved in the management of marketing communication activity.Appreciate the systems and operations of the marketing communications indus......

Class Format: Public Course / Instructor-Led




Performance-driven Marketing


Dublin, Ireland

University College Dublin

On completing this module participants will be expected to be able to1. Acknowledge the strategic role of marketing 2. Understanding of the marketing mix and the role it can play in driving organisational performance 3. Practical ability in the use of marketing tools to drive organisation performance 4. Knowledge of the language of marketing and how that language might be used to communicate ab......

Class Format: Public Course / Instructor-Led

Marketing (Master Degree)


Dublin, Ireland

University College Dublin

This programme is suitable for business graduates or those already in employment who want to develop their marketing skills. It is also suitable for students with an undergraduate degree in psychlogy, social science or related area. What will I learn? The MSc in Marketing is focused on developing the marketing knowledge and skills that will enable you to operate at the highest level of......

Class Format: Public Course / Instructor-Led

Consumer Marketing


Dublin, Ireland

University College Dublin

An understanding of the consumer is an essential prerequisite for effective marketing strategy. This course seeks to provide students with a thorough knowledge of the key tools and frameworks for understanding the consumer, with a focus on consumer behaviour its measurement and role in the development of marketing solutions. The course focuses both on theory and application, with an emphasis on......

Class Format: Public Course / Instructor-Led

Data Driven Marketing


Dublin, Ireland

University College Dublin

In budget-cutting times marketing spending is increasingly scrutinized for Return on Marketing Investment (ROMI). Marketers have to justify strategic decisions and fast paced technological changes in digital environments have provided marketers with ample opportunities to collect and analyze relevant data to do so. Research clearly shows that businesses using marketing metrics have significantl......

Class Format: Public Course / Instructor-Led

Digital Marketing (Master Degree)


Dublin, Ireland

University College Dublin

This programme is pitched at an advanced level and takes a strongly analytical view on the role and value of all aspects of digital technology in the conduct of modern business. Specific objectives of this programme are: •To develop an analytical perspective on how digital marketing fits into modern business and where it can make its greatest contribution. •To develop a thorough underst......

Class Format: Public Course / Instructor-Led

Digital Marketing Management (Master Degree)


Dublin, Ireland

Dublin City University

Marketing has been dominated in recent years by a shift to digital, mobile, and social media, hyper-targeting and feedback of real-time metrics and data leading the way over traditional marketing where interaction information is not as forthcoming. The Digital Marketing programme is designed to help build a management resource pool for the next-generation marketing companies already operating i......

Class Format: Public Course / Instructor-Led

Digital Marketing Workshop (Certificate)


Dublin, Ireland

Dublin City University

The Graduate Certificate in Digital Marketing was the first postgraduate programme in digital marketing offered by Irish university. Designed in conjunction with both leading industry and academic experts, the programme is designed to meet the requirements of marketing professionals and recent graduates who have not studied digital marketing previously. Students on the programme benefit from a ......

Class Format: Public Course / Instructor-Led


Please be aware that some of the training program information is generated from historical archives. Program/training course content subject to change. Programs/training courses and their availability may vary depending on campus, term, and delivery method. Please consult the school directly for latest update. Please email the webmaster directly for any editorial issues.

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