Latest 47 Training courses, certificate, diploma and degree programs: 

2017 Services Marketing Courses



Services Marketing


Colorado State University College of Business

This course focuses on two main subject areas. First, “An overview of Services Marketing,?concentrates on defining services marketing and discusses fundamental concepts and strategies that differentiate the marketing of services from tangible goods. The essentials of creating a compelling customer experience are revealed. Due to the intangible nature of services, the bundle of benefits is enca......

Class Format: Online / Virtual Classroom

Services Marketing


New York City, New York, United States

LIM College

Services dominate the world economy as never before. Approximately 80% of the U.S. GDP and about 82% of U.S. employment are derived from service industries. Even historically product-dominant firms derive large parts of their profits from services. Service organizations differ from goods organizations and require distinctive approaches with regards to the development and execution of marketing ......

Class Format: Public Course / Instructor-Led




Marketing of Financial Services


New York City, New York, United States

Pace University

Explains how to develop strategies for marketing by banks, insurance companies, stockbrokers, credit card and travelers check issuers, investment bankers and other marketers of financial services. Topics include: defining market segments, developing the service mix, marketing planning and implementation of plans. Case studies are used extensively....

Class Format: Public Course / Instructor-Led

Marketing of Services


New York City, New York, United States

Pace University

Examines the role of service marketing in the economy. Discusses requirements of successful service marketing and obstacles encountered. The importance of understanding consumer expectations and perceptions is emphasized. Through conceptual review and case study analysis, students develop a business plan for a services marketing operation. ...

Class Format: Public Course / Instructor-Led

Services Marketing


Chicago, Illinois, United States

University of Illinois at Chicago

An exploration of the special challenges of services marketing, including analyzing and developing solutions for new services, services quality, design and delivery of services, and services recovery....

Class Format: Public Course / Instructor-Led

Services Marketing


Houston, Texas, United States

University of Houston

Addresses unique aspects of services, such as intangibility, lack of inventory and close interaction between provider and customer, as well as the associated marketing and management tasks for the provider, including managing demand and human resources. Special emphasis on the determinants of service quality and the link between internal business practices and customer satisfaction....

Class Format: Public Course / Instructor-Led

Services Marketing


Houston, Texas, United States

Houston Community College

An analysis of the principles, methods and problems of marketing for both professional and consumer services. A study of competition, customer service, services design, pricing, services promotion and distribution strategies. ...

Class Format: Public Course / Instructor-Led

Services Marketing


Philadelphia, Pennsylvania, United States

Temple University

The marketing mix (promotions, public relations, sales, advertising, operations, pricing) as applied to various settings is analyzed, as well as marketing segmentation and targeting. The application of the principles specific to service marketing is a primary focus of the course, which employs case study methods in addition to traditional content delivery. Current issues and problem areas assoc......

Class Format: Public Course / Instructor-Led

SERVICES MARKETING MANAGEMENT


Arlington, Texas, United States

The University of Texas at Arlington

Examines conceptual frameworks and management practices particularly relevant to organizations in service industries, including health care, education, financial services, retailing, non-profit organizations, and others in which the core product is a service instead of a good. The course examines many concepts and theories from the service marketing industry and analyzes their value in crafting......

Class Format: Public Course / Instructor-Led


Please be aware that some of the training program information is generated from historical archives. Program/training course content subject to change. Programs/training courses and their availability may vary depending on campus, term, and delivery method. Please consult the school directly for latest update. Please email the webmaster directly for any editorial issues.

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