Advertising Training Courses and Workshops

Schools providing training courses, certificates, diplomas or degree programs of AA, BA, B.Sc, MA, MBA in Advertising




Total 552 training courses and degree programs available around the world.

United States - United Kingdom - Canada - Australia - India

Popular courses:
Advertising
Advertising design
Advertising Management
Advertising and Sales Promotion
Advertising and Marketing Communications
Advertising Copywriting


Advertising

Course Format: Classroom
School/Trainer: Greenville Technical College
Training Center(s)/Venue(s): Greenville, Simpsonville, Taylors, United States

This course is a study of the role of advertising in the marketing of goods and services, including types of advertising, media, how advertising is created, agency functions and regulatory aspects of advertising.

Advertising & Sales Promotion

Course Format: Online
School/Trainer: Anne Arundel Community College
Training Center(s)/Venue(s): Annapolis, Arnold, Baltimore, Edgewater, Gambrills, Hanover, Laurel, Severn, United States

Study promotional activities relating to industry, including the writing of advertising copy, layout and design of newspaper and print advertising, the production of radio and television commercials, media selection and the measurement of advertising effectiveness.

Internet Advertising

Course Format: Classroom
School/Trainer: Globe University - Wisconsin
Training Center(s)/Venue(s): Appleton, Eau Claire, La Crosse, Madison, Wausau, United States
  V

This course is an overview of the role
of advertising and promotional techniques, methods and strategies for
advertising in an online environment. Students study interactive advertising
concepts, internet advertising platforms and banner and display advertising.
Comprehensive pay-per-click (PPC) ad campaigns, including copy writing for
advertisements and landing pages, and inquiry conversion and tracking are
emphasized.

Advertising/Promotion

Course Format: Classroom
School/Trainer: Globe University - Wisconsin
Training Center(s)/Venue(s): Appleton, Eau Claire, La Crosse, Madison, Wausau, United States

This course introduces advertising and promotion
management, emphasizing the role of advertising and promotion in an
organization&,#146,s marketing and communications. Topics include regulatory,
social and economic aspects of advertising.

Internet Advertising

Course Format: Classroom
School/Trainer: Globe University Sioux Falls Campus
Training Center(s)/Venue(s): Sioux Falls, United States
  V

This course is an overview of the role
of advertising and promotional techniques, methods and strategies for
advertising in an online environment. Students study interactive advertising
concepts, internet advertising platforms and banner and display advertising.
Comprehensive pay-per-click (PPC) ad campaigns, including copy writing for
advertisements and landing pages, and inquiry conversion and tracking are
emphasized.

Advertising/Promotion

Course Format: Classroom
School/Trainer: Globe University Sioux Falls Campus
Training Center(s)/Venue(s): Sioux Falls, United States

This course introduces advertising and promotion
management, emphasizing the role of advertising and promotion in an
organization&,#146,s marketing and communications. Topics include regulatory,
social and economic aspects of advertising.

Internet Advertising

Course Format: Classroom
School/Trainer: Minnesota School of Business & Globe University
Training Center(s)/Venue(s): Blaine, Minneapolis, Richfield, Rochester, Woodbury, United States
  V

This course is an overview of the role
of advertising and promotional techniques, methods and strategies for
advertising in an online environment. Students study interactive advertising
concepts, internet advertising platforms and banner and display advertising.
Comprehensive pay-per-click (PPC) ad campaigns, including copy writing for
advertisements and landing pages, and inquiry conversion and tracking are
emphasized.

Advertising/Promotion

Course Format: Classroom
School/Trainer: Minnesota School of Business & Globe University
Training Center(s)/Venue(s): Blaine, Minneapolis, Richfield, Rochester, Woodbury, United States

This course introduces advertising and promotion
management, emphasizing the role of advertising and promotion in an
organization&,#146,s marketing and communications. Topics include regulatory,
social and economic aspects of advertising.

B2B Advertising/IMC

Course Format: Classroom
School/Trainer: Ferris State University
Training Center(s)/Venue(s): Big Rapids, United States
  V

A study of business-to-business advertising/IMC strategies and techniques with emphasis on its use in improving the salesperson\&,#146,s productivity. Explores business market places and industrial purchasing behavior, IMC department organization and integration with other marketing efforts, focusing on a detailed review of the creative and media functions perfomed in the context of business-to business marketing and sales objectives.

Advertising/Integrated Marketing Communications (Certificate)

Course Format: Classroom
School/Trainer: Ferris State University
Training Center(s)/Venue(s): Big Rapids, United States
  V


Identified by the U.S. Dept. of Commerce as one of the fastest growing career fields, the Advertising/Integrated Marketing Communications Certificate will build these skills for you:
•Understanding media and markets
•Learning how corporations communicate effectively
•Learning how to effectively manage integrated marketing communication

You will be exposed to the latest thinking regarding creating and writing ads and skillfully placing them for maximum success in influencing customers. You will also learn how to manage the relationships between advertising agencies and their clients.



Career Opportunities

Student with an advertising and integrated marketing background are in demand at companies and agencies that market using advertising, direct and digital marketing, sales promotion and public relations. Job titles include work in account services, media, research or creative.

Admission Requirements

Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferre... [Read More]

Social Media Paid Advertising

Course Format: Classroom
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V

Understand the social media platforms and advertising options:
•Explore the range of choices available to advertisers in the major social media platforms: LinkedIn, Twitter, Facebook, YouTube and Instagram
•Consider secondary platforms - Pinterest, Slideshare, Instagram and other alternative platforms
•See some fascinating examples of best practice

A social advertising strategy that works
•Aligning social advertising to your owned and earned social activity
•Aligning social advertising to your offline activity ?taking an integrated aproach
•Getting the creative right for different audiences and platforms
•Selecting the right bidding strategy

Tracking and analysis
•Analysing the competitor landscape
•Analysing and understanding your social advertising data
•Optimising social advertising campaigns

Pay Per Click Marketing

Course Format: Classroom
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V


Upon completion of this course, you will be able to:
•Refine your strategy so more leads turn into conversions
•Evaluate and analyse your key phrases to improve your copy
•Understand the importance of using landing pages in campaigns
•Use powerful bid management tools and reporting techniques to maximise ROI

What will I learn?

Positioning your creative
•Copywriting that will increase ad click-through rates
•When and how to use keyword insertion tools
•Approaches to testing creative
•Tactics to increase conversion rates, such as deep-linking landing pages
•Integration with promotions and offers

A PPC strategy that works
•Understanding the Google Quality Score
•Selecting the right bidding strategy, including effective use of automated cost per acquisition and ROI strategies
•Utilising day parting strategies
•Integrating your PPC with offline campaigns
•Identifying and dealing with click-fraud

Tracking and analysis
•The benefits of using industry leading tools
•Analysing the competitor landscape
•Analysing data and understanding latent sales<... [Read More]

Social Media Paid Advertising

Course Format: Classroom
School/Trainer: Econsultancy.com Ltd
Training Center(s)/Venue(s): London, United Kingdom
  V

Understand the social media platforms and advertising options:
•Explore the range of choices available to advertisers in the major social media platforms: LinkedIn, Twitter, Facebook, YouTube and Instagram
•Consider secondary platforms - Pinterest, Slideshare, Instagram and other alternative platforms
•See some fascinating examples of best practice

A social advertising strategy that works
•Aligning social advertising to your owned and earned social activity
•Aligning social advertising to your offline activity ?taking an integrated aproach
•Getting the creative right for different audiences and platforms
•Selecting the right bidding strategy

Tracking and analysis
•Analysing the competitor landscape
•Analysing and understanding your social advertising data
•Optimising social advertising campaigns

Pay Per Click Marketing

Course Format: Classroom
School/Trainer: Econsultancy.com Ltd
Training Center(s)/Venue(s): London, United Kingdom
  V


Upon completion of this course, you will be able to:
•Refine your strategy so more leads turn into conversions
•Evaluate and analyse your key phrases to improve your copy
•Understand the importance of using landing pages in campaigns
•Use powerful bid management tools and reporting techniques to maximise ROI

What will I learn?

Positioning your creative
•Copywriting that will increase ad click-through rates
•When and how to use keyword insertion tools
•Approaches to testing creative
•Tactics to increase conversion rates, such as deep-linking landing pages
•Integration with promotions and offers

A PPC strategy that works
•Understanding the Google Quality Score
•Selecting the right bidding strategy, including effective use of automated cost per acquisition and ROI strategies
•Utilising day parting strategies
•Integrating your PPC with offline campaigns
•Identifying and dealing with click-fraud

Tracking and analysis
•The benefits of using industry leading tools
•Analysing the competitor landscape
•Analysing data and understanding latent sales<... [Read More]

Social Media Paid Advertising

Course Format: Classroom
School/Trainer: Econsultancy Asia Pacific Pte Ltd
Training Center(s)/Venue(s): Singapore, Singapore
  V

Understand the social media platforms and advertising options:
•Explore the range of choices available to advertisers in the major social media platforms: LinkedIn, Twitter, Facebook, YouTube and Instagram
•Consider secondary platforms - Pinterest, Slideshare, Instagram and other alternative platforms
•See some fascinating examples of best practice

A social advertising strategy that works
•Aligning social advertising to your owned and earned social activity
•Aligning social advertising to your offline activity ?taking an integrated aproach
•Getting the creative right for different audiences and platforms
•Selecting the right bidding strategy

Tracking and analysis
•Analysing the competitor landscape
•Analysing and understanding your social advertising data
•Optimising social advertising campaigns

Pay Per Click Marketing

Course Format: Classroom
School/Trainer: Econsultancy Asia Pacific Pte Ltd
Training Center(s)/Venue(s): Singapore, Singapore
  V


Upon completion of this course, you will be able to:
•Refine your strategy so more leads turn into conversions
•Evaluate and analyse your key phrases to improve your copy
•Understand the importance of using landing pages in campaigns
•Use powerful bid management tools and reporting techniques to maximise ROI

What will I learn?

Positioning your creative
•Copywriting that will increase ad click-through rates
•When and how to use keyword insertion tools
•Approaches to testing creative
•Tactics to increase conversion rates, such as deep-linking landing pages
•Integration with promotions and offers

A PPC strategy that works
•Understanding the Google Quality Score
•Selecting the right bidding strategy, including effective use of automated cost per acquisition and ROI strategies
•Utilising day parting strategies
•Integrating your PPC with offline campaigns
•Identifying and dealing with click-fraud

Tracking and analysis
•The benefits of using industry leading tools
•Analysing the competitor landscape
•Analysing data and understanding latent sales<... [Read More]

Facebook Advertising

Course Format: Classroom
School/Trainer: Tertiary Infotech Sdn. Bhd.
Training Center(s)/Venue(s): Cheras, Malaysia
  V

Facebook advertising is one of the most powerful and effective advertising and marketing method. Facebook marketing

Topics include:

-Facebook Advertising Overview
-How Facebook Ads Work
-How to Create Facebook Ads
-Additional Advertising Options
-View Your Advertising Data
-Implement Best Practices
-How to Use Facebook Power Editor
-How to Manage Ads and Campaigns with Power Editor
-Manage Pages with Power Editor
-How to Work with Custom Audiences
-Advanced Power Editor Features
-How to Use the Facebook Pixel
-Facebook Business Manager
-Facebook Retargeting
-Advanced Advertising Tips

Advertising and Public Relations Management (Master Degree)

Course Format: Classroom
School/Trainer: De Montfort University
Training Center(s)/Venue(s): Leicester, United Kingdom
  V

Advertising and Public Relations (PR) are fast-moving and highly competitive professions as well as being extremely popular career choices. To be successful in these fields you need talent, high-level skills and insight. This course will equip you with the in-depth knowledge, the specialist skills, the critical understanding and the confidence required for a successful management career in these industries.

This course provides the skills and knowledge to get ahead in an exciting career in marketing communications management. It is suitable for students with or without previous marketing experience and/ or qualifications.

The main aims of the course are to:
Equip you with sufficient knowledge to understand the key marketing issues facing organisations and to embark on a career in marketing communications
Develop your expertise in advertising and public relations management
Prepare you for your future career with advanced communication skills, both written and spoken, within the marketing discipline
Offer an opportunity for both personal and professional development which will be useful not just for any marketing position but also ... [Read More]

Advertising and Marketing Communications

Course Format: Classroom
School/Trainer: De Montfort University
Training Center(s)/Venue(s): Leicester, United Kingdom
  V

This course will prepare you for a career in advertising, public relations or marketing. You will develop an in-depth understanding of buying behaviour, marketing communications tools and activities, target audiences and campaign planning. You will also learn how to develop communication messages, and undertake digital and traditional media planning.

We are an Institute of Direct Marketing (IDM) Key Educational Partner.
Recent graduates have gone on to careers such as brand manager for Barbie, assistant trading manager at Boots No7, and senior PR and marketing executive at market research company GfK
Achieve professional qualifications alongside your marketing degree with a course that is accredited by the Chartered Institute of Marketing (CIM) for a Dual Award
In our Fox’s Lair!® assessment, similar to Dragon’s Den, you receive feedback from real-life entrepreneurs and develop the skills employers look for ?teamwork, project management, communication and problem solving
Gain a competitive edge in the graduate job market by completing the optional paid placement year with employers such as Reed Exhibitions, IBM, Intel, BMW, UBS, 3M and... [Read More]

Advertising

Course Format: Online
School/Trainer: Colorado State University OnlinePlus
Training Center(s)/Venue(s): Fort Collins, United States

Advertising principles and techniques used to develop effective advertising campaigns.

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