Advertising Training Courses and Workshops

Schools providing training courses, certificates, diplomas or degree programs of AA, BA, B.Sc, MA, MBA in Advertising




Total 552 training courses and degree programs available around the world.

United States - United Kingdom - Canada - Australia - India

Advertising Art Direction

Course Format: Classroom
School/Trainer: Columbia College Chicago
Training Center(s)/Venue(s): Chicago, United States
  V

The Bachelor of Arts degree in Advertising Art Direction program will educate students to seriously pursue careers in advertising art direction, preparing students to understand visual and verbal communications within the context of commerce and marketing. They are trained in the basic skills and aesthetics of advertising, marketing, and business. Upon matriculation, the student will have the appropriate knowledge, skills, conceptual thinking, visual problem solving, creative strategic planning, and related skills in preparation for an entry-level career in advertising. They will possess broad perspectives and creative insights to face the ever-evolving advertising culture, particularly electronic, digital and mobile media.

Upon successful completion of this program, students should be able to:
•Describe, analyze, and interpret advertising art concepts within social, historical and theoretical contexts.
•Interpret and express advertising art concepts and solutions in multiple media that respond to clients?advertising objectives and reflect marketing trends, consumer attitudes, and social changes.
•Apply the appropriate knowledge, skills, materia... [Read More]

Advertising and Public Relations Essentials (Certificate)

Course Format: Classroom
School/Trainer: DePaul University Continuing and Professional Education
Training Center(s)/Venue(s): Chicago, United States
  V

This five-session certificate program takes you inside PR and advertising and teaches you the elements of every successful promotional plan. You&,#146,ll learn how to write copy, contact the media, budget and execute your ongoing PR and advertising program.

Syllabus

Week 1

Public Relations (PR)
•Why a PR program can provide the credibility that an advertising program cannot
•Generate visibility without spending a dollar on advertising
•How to launch a new product
•Turn your website into a news site that keeps people coming back
•Educate management on the effectiveness of PR
•How to select and work with PR agencies to maximize your investment

Week 2

Public Relations Writing
•How to write press releases that get coverage
•Discover what news journalists want to cover most
•Build lasting relationships with the press
•How to train spokespersons for media contact
•How to rewrite your website for a more dynamic image
•Critique of participant PR copy

Week 3

Advertising Copywriting
•How to write copy that sells and why it works
•Time... [Read More]

ADVERTISING CAMPAIGNS

Course Format: Classroom
School/Trainer: DePaul University
Training Center(s)/Venue(s): Chicago, United States
  V

This course is designed to help students develop a thorough understanding of the entire advertising campaign planning process. Working in teams, students will approach a communication problem for a real-world client just as an advertising agency would when working on new business. Students will bring together knowledge from past courses as they gather and analyze primary and secondary data to assess the client&,#146,s situation then develop a comprehensive campaign plan. This includes the development of a creative message strategy and advertising campaign as well as a strategic media plan.

DIGITAL ADVERTISING

Course Format: Classroom
School/Trainer: DePaul University
Training Center(s)/Venue(s): Chicago, United States
  V

This course is designed to provide students with an introduction to the dynamic field of digital advertising. The emergence of new media technologies has dramatically changed the ways and strategies for communicating with and engaging consumers. This course provides conceptual basis of digital advertising that separates digital advertising from traditional advertising. This course helps students understand how the digital advertising industry is evolving with the new media technologies and addresses a wide variety of digital advertising through a practical and theoretical framework. Issues will include social media, user-generated content, online community, mobile advertising, and permission marketing, among others.

PUBLIC RELATIONS AND ADVERTISING MANAGEMENT

Course Format: Classroom
School/Trainer: DePaul University
Training Center(s)/Venue(s): Chicago, United States
  V

This course focuses on the application of management principles and practices to the effective development of public relations and advertising plans, programs and campaigns. The course examines management practices in organizational and firm settings and considers issues and practices related to planning, budgeting, new business development and account management.

ADVERTISING AND COPYWRITING

Course Format: Classroom
School/Trainer: DePaul University
Training Center(s)/Venue(s): Chicago, United States
  V

This course will introduce students to the world of the ad copywriter. It will encompass everything from the development of a strategy, to the execution of that strategy in all forms of ad related communication. Students will learn the techniques of good ad writing and create work for Print, TV, Radio, IMC elements, new media, among other forms.

ADVERTISING COMMUNICATION STRATEGY

Course Format: Classroom
School/Trainer: DePaul University
Training Center(s)/Venue(s): Chicago, United States
  V

The course examines the development of advertising communication strategy within the context of an organization&,#146,s overall marketing objectives. The course emphasizes harmonization of strategies for internal and external audiences and for support of organizational vision. Case studies define the relationship of marketing communication to product and service innovation, pricing and distribution. Particular attention is given to strategies which are imaginative and cost-effective.

PUBLIC RELATION & ADVERTISING Workshop

Course Format: Classroom
School/Trainer: DePaul University
Training Center(s)/Venue(s): Chicago, United States

This course allows students to sample a range of hands on, practical offerings in communication that can enhance their knowledge and expertise. Topics offered include focus groups, idea generation, and social media insights.

ADVERTISING AND SALES PROMOTION MANAGEMENT

Course Format: Classroom
School/Trainer: DePaul University
Training Center(s)/Venue(s): Chicago, United States

A study of the theories and techniques applicable to the development of the promotional mix. Class consists of analysis and development of objectives, budgets, message design and media selection, and measuring the effectiveness of these for mass design and direct promotional vehicles.

ADVERTISING DESIGN

Course Format: Classroom
School/Trainer: DePaul University
Training Center(s)/Venue(s): Chicago, United States

Explores the function and practice of design in advertising in both social and art historical contexts. This course engages practical real life projects as well as projects that explore cultural and artistic practices.

Public Relations and Advertising (Master Degree)

Course Format: Classroom
School/Trainer: DePaul University
Training Center(s)/Venue(s): Chicago, United States
  V

Students enrolled in the Master of Arts in Public Relations and Advertising (PRAD) program at DePaul University reap many benefits from the university&,#146,s ideal location, some of the nation&,#146,s largest public relations firms and advertising agencies are based in Chicago, just minutes from DePaul classrooms. Students have plentiful opportunities to complete internships for credit with local organizations and/or network with industry professionals while studying for their degrees.

Video

With an integrated framework ?one that unifies communications and marketing ?this program provides the knowledge and practical skills to work successfully as a professionally competent, socially responsible and globally conscious practitioner. Classes emphasize the principles of strategy, relationship management, critical thinking, ethics, and creativity in public relations and advertising.

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Advertising and Sales Promotion

Course Format: Classroom
School/Trainer: University of Illinois at Chicago
Training Center(s)/Venue(s): Chicago, United States

The management, planning, creation, evaluation and use of advertising and sales promotion. Evaluation and critique of an ad campaign.

Advertising and Sales Promotion

Course Format: Classroom
School/Trainer: Houston Community College
Training Center(s)/Venue(s): Houston, United States

Integrated marketing communications. Includes advertising principles and practices. Emphasizes multi-media of persuasive communication including buyer behavior, budgeting, and regulatory constraints.

Fashion Advertising

Course Format: Classroom
School/Trainer: Houston Community College
Training Center(s)/Venue(s): Houston, United States

General principles and practices of fashion advertising and consumer directed communication. A study of persuasive media approaches for public relations induced publicity and advertising produced sales promotions.

Advertising

Course Format: Classroom
School/Trainer: Chestnut Hill College
Training Center(s)/Venue(s): Philadelphia, United States

Covers advertising objectives, research, creative message execution, media selection, legal and ethical requirements and budgeting.

Advertising Design Workshop

Course Format: Classroom
School/Trainer: The University of the Arts
Training Center(s)/Venue(s): Philadelphia, United States
  V

the program will equip you with the necessary conceptual, communication, and traditional and digital design skills you need to thrive in the ever-evolving advertising industry. Created for students who want to work primarily as art directors, the curriculum of the program draws from an array of media, including visual art, film, sound, text and interactivity, developing your skill at integrating these elements into successful advertising campaigns.

The Advertising Design program is built with your life after UArts in mind, offering:
•A robust internship program
•Applied Advertising courses in which students work on real campaigns for real clients
•Visits to top advertising agencies to observe professionals in action
•On-campus lectures and workshops with industry professionals
•Faculty members who are professionals in the advertising industry

Job and internship opportunities abound in Philadelphia, home to dozens of world-class advertising and marketing agencies, many within blocks of UArts&,#146, Center City campus, and major media centers like New York, Washington, D.C., and Boston are easily accessible.

ADVERTISING

Course Format: Classroom
School/Trainer: Pennsylvania Institute of Technology
Training Center(s)/Venue(s): Philadelphia, United States
  V

This course presents the theories and practices related to the purchase and use of advertising as part of the marketing mix. Emphasis is placed on marketing research techniques and on practical applications in message development and campaign management. Also considered are various media, including the Internet, in terms of their cost and effectiveness.

Advertising Management

Course Format: Classroom
School/Trainer: The Wharton School, University of Pennsylvania
Training Center(s)/Venue(s): Philadelphia, United States
  V

The primary objective of this course is to provide the students with an opportunity to learn and apply the core theories, strategies, principles and practices of effective advertising management. The course utilizes theory, marketing and communications research, and significant management experience that are relevant to the design, evaluation and management of advertising. The specific topics covered in the course include consumer segmentation and target selection, consumer motivation and insight, developing a powerful communications strategy and advertising idea, evaluating and optimizing advertising execution, and developing a targeted and effective consumer connections and media plan.

Digital Advertising and Marketing (Certificate)

Course Format: Online
School/Trainer: Temple University School of Media and Communication
Training Center(s)/Venue(s): Philadelphia, United States
  V

This course provides an introductory overview of Digital Media. Fields of exposure include Mobile Advertising, Adver-Gaming, and Product Placement. Current trends in Email Marketing, Display Advertising, and Intersitial Advertising will be addressed and examined. Search Engine Marketing and Optimization will also be introduced, with a focus on behavioral and contextual targeting.

ONLINE ADVERTISING

Course Format: Online
School/Trainer: Temple University
Training Center(s)/Venue(s): Philadelphia, United States
  V

Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget Adword campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach. No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well.

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