Advertising Training Courses and Workshops

Schools providing training courses, certificates, diplomas or degree programs of AA, BA, B.Sc, MA, MBA in Advertising




Total 552 training courses and degree programs available around the world.

United States - United Kingdom - Canada - Australia - India

Interactive Advertising Design

Course Format: Classroom
School/Trainer: SMU Meadows School of the Arts
Training Center(s)/Venue(s): Dallas, United States
  V

This course focuses on the concepts, technologies and skills necessary for designing, developing and maintaining various forms of interactive Web environments. This is more than just an HTML class. It is an investigation into design for interactive and strategic messaging. Students will learn how to use high-end software such as Dreamweaver and Flash applications to accomplish their design tasks.

Advertising Workshop (Master Degree)

Course Format: Classroom
School/Trainer: SMU Meadows School of the Arts
Training Center(s)/Venue(s): Dallas, United States
  V

The Temerlin Advertising Institute (TAI), named after Lenier Temerlin -- an icon of the Dallas advertising industry -- is one of the only endowed advertising programs in the USA. This is significant because:

•Financial Support and Scholarships:

The endowment provides scholarship money, enhances advertising education, and supports research beyond what other programs can offer.

•Award-Winning Faculty:

Our faculty consists of former advertising agency presidents and vice presidents, award winning creatives, journal editors, top researchers, and highly acclaimed teachers, all supplemented with current industry professionals.

•A Beautifully Cultured Learning Environment:

We offer small class sizes, professional workshops, and sponsor events to foster close relationships with TAI alumni and the Dallas ad executives.

Through our endowment, we’re able to make every facet of the advertising industry accessible to our students.

Integrated Marketing/Advertising

Course Format: Classroom
School/Trainer: SMU Cox School of Business
Training Center(s)/Venue(s): Dallas, United States
  V

Learn exactly what integrated marketing is, how one achieves it, and how to overcome the barriers to achieving it. The lecture will address all facets of marketing communications, with a specific focus on advertising and the advertising agency&,#146,s role in delivering truly integrated marketing.

Online Advertising

Course Format: Online
School/Trainer: SMU Continuing and Professional Education
Training Center(s)/Venue(s): Dallas, United States
  V

Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget Adword campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach. No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well.

Advertising

Course Format: Classroom
School/Trainer: Richland College
Training Center(s)/Venue(s): Dallas, United States

Fundamentals of advertising including marketing theory and strategy, copy writing, design, and selection of media.

Advertising and Sales Promotion

Course Format: Classroom
School/Trainer: Richland College
Training Center(s)/Venue(s): Dallas, United States

Introduction to the advertising principles, practices, and multimedia of persuasive communication including buyer behavior, budgeting, and regulatory constraints.

Advertising

Course Format: Classroom
School/Trainer: San Diego Mesa College
Training Center(s)/Venue(s): San Diego, United States
  V

This course is a study of the principles and practices of advertising. Emphasis is placed on target marketing, consumer behavior, and Integrated Marketing Communications (IMC). This course is designed for students majoring in Marketing and anyone interested in employment or a career in the field of advertising.

Commercial and Advertising Photography

Course Format: Classroom
School/Trainer: Cosumnes River College
Training Center(s)/Venue(s): Sacramento, United States
  V

This course covers studio lighting techniques used in the production of advertising photographs. Topics of instruction include: advanced studio lighting techniques, correct exposure using strobe, appropriate choice of camera format and films, studies in composition and meaning of advertising photographs, and market research. Students are encouraged to work in a variety of formats, using both film and digital cameras. The class includes: lectures, visual presentations and discussions, on-location field trips, lab time, written tests, a journal, and a portfolio geared toward a professional presentation.

Advertising/Public Relations

Course Format: Classroom
School/Trainer: Cosumnes River College
Training Center(s)/Venue(s): Sacramento, United States
  V

This CRC program is part of CRC&,#146,s offerings in Radio, Television and Film Production and is designed for students interested in careers in public relations and advertising. This program trains students in public relations and advertising theory and exposes them to production techniques for the Internet, radio, television and print media.

Highlights
•Instruction and practice in desktop publishing and graphics applications in the department&,#146,s Apple laboratory or PC computer lab.
•Opportunities for practical experience selling and designing ads for campus publications
•Introductory production experience in radio and television advertising, writing and production
•Internship opportunities working in local media including Advertising Agencies, Public Relations firms, TV and Radio stations, post-production houses, corporate and government employers.

Advertising and Sales in Food Service

Course Format: Classroom
School/Trainer: American River College
Training Center(s)/Venue(s): Sacramento, United States

This course is an introductory presentation of principles involved
in advertising for food service establishments. Topics covered
include menu planning, design and pricing, marketing plans,
market information systems, consumer behavior and internal
and external promotions.

Advertising and Sales Promotion

Course Format: Classroom
School/Trainer: American River College
Training Center(s)/Venue(s): Sacramento, United States
  V

This degree program covers the general areas of marketing. In addition it provides the knowledge and skills necessary to pursue a career in advertising. Graduates should qualify for employment opportunities with retail and general business organizations, advertising agencies, and advertising media (radio, television, magazines, newspapers and outdoor) companies.

Public Relations & Advertising

Course Format: Classroom
School/Trainer: Chapman University
Training Center(s)/Venue(s): Orange, United States
  V

In mastering the curriculum of the B.A. in Public Relations and Advertising, students will:
1.Develop effective written, oral and visual communication skills.
2.Understand the strategic differences between and the varying tactics employed by public relations and advertising and be able to apply them within a comprehensive public relations or advertising plan.
3.Be able to think critically about the economic, social, technological, political, persuasive and ethical factors that affect PR and advertising decision-making.

Whether you intend to specialize in entertainment marketing or business communications, fund-raising or event planning, you’ll enjoy a unique curriculum that combines a broad liberal arts education with the fundamentals of PR and advertising, including:
•The history and development of public relations and advertising
•The changes created by social media in the world of business
•The tools of marketing and how visual images communicate
•The language of aesthetics for both video and print
•The strategic use of the Internet and social media as communications tools
•The functions of public relations and ad... [Read More]

Advertising

Course Format: Online
School/Trainer: Indiana Tech
Training Center(s)/Venue(s): Evansville, Fort Wayne, Huntington, Indianapolis, Jeffersonville, Louisville, Plainfield, Warsaw, United States

Consideration is given to the history of advertising, ethics of advertising, consumer makeup, social and psychological influences, the impact of advertising on demand for product and services, pricing, consumer choice, procedures of building actual ads, and media selection and campaigns.

Visual Design & Advertising (Certificate)

Course Format: Classroom
School/Trainer: J. Everett Light Career Center
Training Center(s)/Venue(s): Indianapolis, United States
  V

Visual Design &, Advertising is the place to start for a future in graphic design, animation, interior or fashion design. Whether a beginner or experienced in computer design, students who enjoy drawing or creating computer art will find this class rewarding. No previous computer design experience is necessary. Throughout the year students will build a portfolio for college and work placement. Monthly college and industry guest speakers visit and share up to date information. Students will design advertising and promotional materials including logos, corporate identity packages, T-shirts, CD booklets, menus, cereal boxes, plus many other projects, learning layout, illustration, and computer design techniques. Students will also have the opportunity to have their designs printed, working with our in-house print shop. Students who are serious about design, organized, independent workers able to manage several different projects simultaneously will find this course beneficial. A strong emphasis will be placed on the development of design ideas, problem solving skills, client projects and presentations.

Supply cost to student: Art kit, $60.00 to $90.00 containin... [Read More]

Advertising Strategy

Course Format: Classroom
School/Trainer: International Technological University
Training Center(s)/Venue(s): San Jose, United States
  V

In the world of Marketing Communication, visual and dynamic tools become the most affecting way to send a message or keep an impression. Lots of marketing activities are planned for execution in different ways and strategies. Only the internal perspective can be touched by the awareness and marketing efforts that can be published by any marketers. As one of the Integrated Marketing Communication components, Advertising is one of the most effective promotional mix items. It relies on making from advertising campaign a language that can be understandable by the customer.

In this course, students will learn about the origin of advertising concept and how was progressed toward being the execution tools of communication between advertisers and customers. Where they will see how it can be used to stimulate the customer preferences and touch his enthusiasm to become loyal and/or become the word of mouth agent for certain product or service. In addition to this, the course has lots of case analysis about the advertising campaigns process, building brand equity and create loyalty advancement. In addition to this, students will see how new advertising platforms can suppo... [Read More]

Advertising in Multicultural Markets

Course Format: Classroom
School/Trainer: Huston-Tillotson University
Training Center(s)/Venue(s): Austin, United States
  V

Massive demographic changes have modified the cultural identities of American consumers and disrupted the effectiveness of traditional marketing techniques. The so-called mass market has dissolved into smaller groups of consumers who express distinctive ethnic, age-related or lifestyle values by what they buy and how they buy it. This class presents strategies and tools for marketers seeking to reach emerging subcultures. Class activities will involve a mix of lectures, case study analyses, small group activities, guest speakers, and student presentations.

Advertising

Course Format: Classroom
School/Trainer: Huston-Tillotson University
Training Center(s)/Venue(s): Austin, United States
  V

Students learn and practice the marketing communication activities that take place in an organization. The course will emphasize advertising, personal selling, sales promotion, public relations, and packaging/branding. The course discusses the integration of these promotion activities and their application in the profit and non-profit sectors, as well as physical stores and those on the Web.

Advertising

Course Format: Classroom
School/Trainer: University of the Fraser Valley
Training Center(s)/Venue(s): Abbotsford, Chilliwack, Mission, Canada
  V

When people think of marketing they think of advertising and this introductory course explores the science and creative technical skills required to design effective advertising. Students start with the science skills of creating buyer profiles, product category segmentation, and product differentiation. Once students are masters of their product and buyers, the design and production processes of advertising are examined. Students learn the technical layout, art, copy, typography, and colour selections strategies used to create print media campaigns and then learn the techniques used to translate these skills into a variety of advertising media formats. Once students master the design, they then explore media selection management, including placement and performance metrics and the role of ethics in designing advertising for sensitive audiences.

Advertising and Sales Promotion

Course Format: Classroom
School/Trainer: Okanagan College
Training Center(s)/Venue(s): Kelowna, Oliver, Penticton, Revelstoke, Salmon Arm, Summerland, Vernon, Canada

This course examines marketing communication. The interaction of media, advertisers, advertising professionals and the consumer to develop a basic understanding of the role of advertising in planning and executing a marketing communication plan are studied.

Advertising

Course Format: Classroom
School/Trainer: Northwest Community College
Training Center(s)/Venue(s): Hazelton, Kitimat, Masset, Smithers, Skidegate, Prince Rupert, Terrace, Canada

The student will gain an understanding of how advertising fits into the marketing milieu: advertising philosophy and purpose, organization of the advertising function, advertising agencies.

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