Advertising Training Courses and Workshops

Schools providing training courses, certificates, diplomas or degree programs of AA, BA, B.Sc, MA, MBA in Advertising




Total 552 training courses and degree programs available around the world.

United States - United Kingdom - Canada - Australia - India

Advertising and Promotion

Course Format: Classroom
School/Trainer: Northern Lights College
Training Center(s)/Venue(s): Dawson Creek, Canada
  V

Upon successful completion of this course, the student should be able to:
◾Define advertising and describe its role in marketing,
◾Debate the effect of advertising on the value and price of products,
◾Discuss advertising regulation and ethical aspects of advertising,
◾Describe various groups in the ad business and define the types of agencies,
◾Outline the perception process and other elements of consumer behavior,
◾Discuss the concept of product utility and its relationship to needs,
◾Identify the methods used to segment markets and discuss target marketing,
◾Describe the elements of marketing mix and the role of branding ,
◾Explain the basic steps in the research process,
◾Define and explain the concepts of validity, reliability, quantitative and qualitative research,
◾Explain how advertising budgets are determined,
◾Differentiate between marketing and advertising plans, objectives and strategies,
◾Define reach and frequency and interrelate them with continuity,
◾Calculate gross profit ratings and cost per thousand,
◾Discuss the purpose of a media plan and creativity,
◾Enumerate the principa... [Read More]

ADVERTISING AND MARKETING COMMUNICATIONS

Course Format: Classroom
School/Trainer: Morgan State University
Training Center(s)/Venue(s): Baltimore, United States

This course emphasizes an understanding and application of the principles of marketing communications from a managerial Perspective. It will focus on advertising sales promotion, and public relations with special attention to the economic, sociological and psychological aspects of behavior.

Applied Sales & Advertising

Course Format: Classroom
School/Trainer: North Island College
Training Center(s)/Venue(s): Campbell River, Courtenay, Port Alberni, Port Hardy, Ucluelet, Canada
  V

Practical skills in sales techniques, advertising, and internal and external promotions for hotels, restaurants and tourist destinations as part of an overall marketing plan and strategy are the focus of this class. These skills are particularly attractive to many of today&,#146,s tourism operators and employers since they give the ability to provide immediate benefit to a resort or tourism business. The course focuses on the distinctive aspects of hospitality promotion principles, strategies, techniques, and their practical application in business situations.

Advertising Photography

Course Format: Classroom
School/Trainer: North Island College
Training Center(s)/Venue(s): Campbell River, Courtenay, Port Alberni, Port Hardy, Ucluelet, Canada

The fundamentals of commercial photography will be presented through studio and location shooting. Students will work to deadlines, learn invoicing and record keeping as well as promotional techniques.

Advertising and Marketing Communications

Course Format: Classroom
School/Trainer: North Island College
Training Center(s)/Venue(s): Campbell River, Courtenay, Port Alberni, Port Hardy, Ucluelet, Canada
  V

This course adopts an integrated marketing perspective that requires students to consider the myriad of media choices available and to select those that will most effectively communicate with consumers. Topics include developing a strategic integrated marketing plan, articulating and delivering the message, and implementing, controlling and monitoring the Integrated Marketing Communications plan.

Advertising and Promotion

Course Format: Classroom
School/Trainer: Vancouver Island University
Training Center(s)/Venue(s): Nanaimo, Canada

A hands-on approach to the use of advertising and promotion to communicate with present and prospective customers. Topics include the elements of an integrated advertising and promotion campaign, promotional objectives, creative strategy, and campaign planning.

Integrated Marketing Communications - Advertising

Course Format: Classroom
School/Trainer: Kwantlen Polytechnic University
Training Center(s)/Venue(s): Langley, Richmond, Surrey, Canada
  V

Students will work in creative teams to develop and present a comprehensive marketing communications proposal for a domestic marketing organization. They will thoroughly review of the field of contemporary advertising and promotion in Canada throughout the course. Students will closely examine the evolving theory and practice of developing an overall communications program as well as the client/agency relationship. Students will emerge from this course with the skills to expand their comprehension of Integrated Marketing Communications (IMC) in subsequent courses.

Advertising Design

Course Format: Classroom
School/Trainer: Kwantlen Polytechnic University
Training Center(s)/Venue(s): Langley, Richmond, Surrey, Canada
  V

Students will research and analyze client and end-user needs. They will explore the influence of new mediums on marketing advertising. Using manual and electronic processes, students will develop concepts and design solutions for a variety of media based on marketing plans and strategies. They will create advertising campaigns to be implemented through such communication channels as print and interactive media advertising, sales promotions, events, and direct marketing.

Hospitality Sales and Advertising

Course Format: Classroom
School/Trainer: Douglas College
Training Center(s)/Venue(s): Coquitlam, New Westminster, Canada
  V

This course deals with the personal sales, media advertising, publicity and communication mix in a hospitality organization. Material will center on personal sales strategies, managing a sales office in a large hospitality business and deploying the sales force to attract group markets. As well advertising strategies will be covered including the relationship between advertising agencies and the hospitality firm and the selection of the appropriate creative, medium or vehicle to communicate the message to the target audiences.

Promotion and Advertising Strategies

Course Format: Classroom
School/Trainer: Milwaukee School of Engineering
Training Center(s)/Venue(s): Milwaukee, United States
  V

This course provides an in-depth examination of the promotional alternatives available to firms?advertising, personal sales, sales promotions and public relations. Promotional strategies are analyzed in view of the company’s marketing objectives, market conditions and the competitive environment. A basic objective of the course is to study the variables that will determine the optimal promotional “mix.?&,intro

Online Advertising

Course Format: Online
School/Trainer: College of the Rockies Continuing Education
Training Center(s)/Venue(s): Cranbrook, Creston, Fernie, Golden, Invermere, Kimberley, Canada
  V

Obtain a fundamental yet advanced introduction to eMarketing.

Learn how to improve email promotions, analyze your web site traffic, complete search engine optimization and successfully employ online advertising. This is relevant for any organization from businesses to government agencies.

Online Advertising

Course Format: Online
School/Trainer: Camosun College Continuing Education
Training Center(s)/Venue(s): Victoria, Canada
  V

Get the keys to making online advertising work for you and your organization. See how pay-per-click advertising with Google AdWords works. Find out how to test low budget Adword campaigns. Learn how you can target local audiences. Then discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach.

No experience necessary, but if you are at an advanced level, your instructor is an online ad expert and can answer your toughest questions as well.

Advertising and Public Relations Management

Course Format: Classroom
School/Trainer: Marquette University Graduate School
Training Center(s)/Venue(s): Milwaukee, United States
  V

Intensive analysis of advertising and public relations theory and the factors affecting their management. Study of issues and situations in advertising and public relations decision-making, such as defining objectives, planning and strategy, budgeting, media selection, and agency/client relations.

Multicultural and International Advertising and Public Relations

Course Format: Classroom
School/Trainer: Marquette University Graduate School
Training Center(s)/Venue(s): Milwaukee, United States
  V

This course develops knowledge and enhances skills necessary for advertising and public relations professionals for communication with diverse audiences. Topics include the role of culture, unique characteristics of groups, and effective strategies when communicating with multicultural audiences within the U.S. Students also learn to navigate the cultural, regulatory, and media environment for effective communication with audiences in countries outside the U.S.

Advertising and Public Relations Account Management

Course Format: Classroom
School/Trainer: Marquette University Graduate School
Training Center(s)/Venue(s): Milwaukee, United States
  V

The fundamentals of management in both the client and agency environments. Analyzes client and agency structures and functions. Explores project estimating, budgeting and time management. Examines account profitability maintenance and account team productivity. Reviews techniques for agency and supplier selection. Special emphasis on the ethical aspects of account work.

Advanced Advertising Copywriting

Course Format: Classroom
School/Trainer: Marquette University Graduate School
Training Center(s)/Venue(s): Milwaukee, United States

Emphasis on formulating strategy and producing executions for coordinated, multi-media campaigns. Each student creates a portfolio which showcases his or her talent and ability to work as a professional copywriter.

Advertising Media Planning

Course Format: Classroom
School/Trainer: Marquette University Graduate School
Training Center(s)/Venue(s): Milwaukee, United States
  V

Provides the skills for evaluating traditional and non-traditional media to strategically reach and influence target audiences and to fulfill specific advertising objectives. Also provides a foundation for understanding the motivations and behavior of consumers, given the various cultural, psychological, and social influences that affect them. Students develop media plans that not only apply the principles of scheduling and buying but also incorporate the findings from primary and secondary research. Additional topics are discussed including ethical forms of targeting, economic trends, etc.

Advertising

Course Format: Classroom
School/Trainer: Marquette University
Training Center(s)/Venue(s): Milwaukee, United States
  V

If that simple phrase conjures up the image of a pair of Nikes, thank an advertiser. Whether it&,#146,s through traditional print or digital media like YouTube and Facebook, advertising majors learn to combine memorable copy, creative design and innovation to create the messages that move consumers to action.

Create your own ads.

From print to digital media, you&,#146,ll learn to design arresting ads in our Mac labs using layout and design programs such as InDesign, Photoshop, Illustrator and a variety of multimedia software.

And the Advertiser of the Year is ...

Marquette advertising majors have won national recognition for proposals created for Saturn, Banc of America Investment Services, Toyota, The New York Times, Pizza Hut, Florida&,#146,s tourism board and other clients.

Practice makes perfect.

As a Marquette advertising major, you&,#146,ll gain professional experience and pack your portfolio with local and national internships with employers such as MillerCoors, Walt Disney World, Adweek magazine, the Milwaukee Brewers, Six Flags Great America, the National Multiple Sclerosis Society,... [Read More]

Advertising and Marketing Communications Management (Diploma)

Course Format: Classroom
School/Trainer: St. Lawrence College
Training Center(s)/Venue(s): Kingston, Canada
  V

This program prepares students for an exciting career in marketing communications. You will be trained for careers in the creative or media aspects of the advertising business, including print, broadcast and digital media.

Careers are also available in sales promotion, public relations, and event marketing and planning. All instructors are active in their area of marketing communications expertise and bring the latest applications and experiences into the classroom. One faculty member is the author of three textbooks on marketing communications.

The most up-to-date marketing communications facilities in the province, including an Apple-based computer lab and an industry standard video studio, support the program. You will have access to the latest industry software including MAC OS X applications, Microsoft Office, and the Adobe Suite of applications. The third year includes some specialized training in social and interactive marketing communications.

Advertising and Marketing Communications (Diploma)

Course Format: Classroom
School/Trainer: St. Lawrence College
Training Center(s)/Venue(s): Kingston, Canada
  V

This program prepares students for an exciting career in advertising and other areas of marketing communications. You will be trained for careers in the creative or media aspects of the advertising business, including print, broadcast and digital media. All instructors are active in their area of marketing communications expertise and bring the latest applications and experiences into the classroom. One faculty member is the author of three textbooks on marketing communications. The most up-to-date marketing communications facilities in the province, including a Macintosh computer lab and an industry-standard video studio, support the program. This program offers field placements that provide students with practical experience.



You will be exposed to the complete realm of advertising communications: advertising (creative), advertising (media), direct response and digital advertising (online and mobile), and media sales. You will write copy and design layouts for print media, write, produce, and edit video in broadcast media, prepare ads for the digital media, and prepare advertising campaigns that embrace all elements of communications. You will l... [Read More]

Pages: 1 2 3 4 5 6 7 8 9 10 11 ...


Find Advertising training courses, certificates, diplomas and degrees in Countries:



Australia - Canada - India - Indonesia - Ireland - Malaysia - New Zealand
Pakistan - Philippines - Singapore - South Africa - United Arab Emirates
United Kingdom - United States



Facts:
This website holds more than 300,000 training course records worldwide, with hundreds of new postings daily. All services in this website are free!



- Other Topics -
- Online/E-learning -
Advertising
Ask for Training
Add Courses