Consulting Training Courses and Workshops

Schools providing training courses, certificates, diplomas or degree programs of Consultancy Skills




Total 800 training courses and degree programs available around the world.

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Search Engine Optimisation (SEO) - Advanced

Course Format: Classroom
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V


Upon completion of this course, you&,#146,ll be able to:
•Audit your current approach against cutting-edge approaches using a structured process
•Identify and prioritise the quick wins and longer-term benefits
•Spot opportunities for improvements through freely available resources and tools
•Avoid &,quot,red flag&,quot, techniques which can result in a ranking penalty

What will I learn?

Technical SEO
? Crawling, Indexing &, the Algorithm
? Algorithm Updates
? Identification of Indexation Issues
? Mobile Issues &, International Indexation
? Common Technical Site Issues &, How to overcome them
? Google, JS and AJAX - how to make it work
? Technical diagnostics tools

Advanced Keyword Research
? Using Google Adwords Tool with Other Tools
? Competitive Keyword Analysis
? Keyword Value 3D Data Mapping
? Linking Adwords Data to Google Search Console and Analytics
? Information retrieval and query-type classification
? Other Available Keyword Research Tools

Information Architecture
? ... [Read More]

Search Engine Optimization (SEO) Marketing

Course Format: Classroom
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V


Upon completion of our SEO training you will be able to:
•Understand the key components of a successful natural search strategy, new SEO innovations and quick-win opportunities.
•Refine your approach to key phrase analysis and content to increase the performance of your website on search engines.
•Understand the importance of usability and design to maximise your website performance.
•Improve your reporting and strategies for harnessing new innovations to boost SEO.

What will I learn?

The course covers:
•Understanding the key attributes of SEO: website structure, search term research, content creation and link equity
•Best practice methodologies and strategic skills to equip you with the knowledge necessary to plan and implement a successful SEO campaign for maximum possible returns
•Learn how to manage your online brand in order to increase its market share in the natural listings
•Be able to devise a strategy that will measure and analyse search term performance, key word conversion visitor traffic from the likes of Google, Bing and Yahoo
•Spotting and taking advantage of quick-win opportunities an... [Read More]

Online Video Marketing & Broadcasting

Course Format: Classroom
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V

This robust 2-day course contains 10 main modules, and includes real life case studies, class activities and relevant role plays for you to work through.

1) STRATEGIC OVERVIEW OF VIDEO MARKETING
- Why SEA is an amazing growing market for brands wishing to fully advertise online
- The current trends in internet and video in Asia
- The inconvenient truths about internet user behaviour
- Branded video content versus video advertising &, online, creativity matters
- Strategic benefits of video locally and internationally

2) ONLINE VIDEO ESSENTIALS
- How does video on the web work? How is it created and in what sense?
- Common video formats, online video platforms, video security
- Social sharing, comments and re-posting &, develop your audience base
- Creating &, managing your YouTube Channel

3) CHOOSING &, REACHING YOUR AUDIENCE
- Finding an audience for your video ?targeting &, keywording (KOLs discovery)
- Time to discover your target prospects
- Content delivery network (CDN), video ads, and distribution
- Social Media and reach content
- Learn how offlin... [Read More]

Personalisation - Enhancing the Customer Experience

Course Format: Classroom
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V

Business Case for Personalisation
•Industry insights and statistics
•Understanding the consumer’s expectations
•The benefits and ROI of personalisation

How to Personalise
•Listen to your data
•Personalise using implicit and explicit data
•Real-time personalisation
•What can be personalised
•Technology to help you

The Art of Personalisation
•The right message at the right time
•Getting the balance of personalisation right
•Personalise covertly or overtly?
•Words of warning

Optimise for Conversions
•What can you test?
•Creating a testing plan
•Optimising the touch point programmes

Pay Per Click Marketing

Course Format: Classroom
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V


Upon completion of this course, you will be able to:
•Refine your strategy so more leads turn into conversions
•Evaluate and analyse your key phrases to improve your copy
•Understand the importance of using landing pages in campaigns
•Use powerful bid management tools and reporting techniques to maximise ROI

What will I learn?

Positioning your creative
•Copywriting that will increase ad click-through rates
•When and how to use keyword insertion tools
•Approaches to testing creative
•Tactics to increase conversion rates, such as deep-linking landing pages
•Integration with promotions and offers

A PPC strategy that works
•Understanding the Google Quality Score
•Selecting the right bidding strategy, including effective use of automated cost per acquisition and ROI strategies
•Utilising day parting strategies
•Integrating your PPC with offline campaigns
•Identifying and dealing with click-fraud

Tracking and analysis
•The benefits of using industry leading tools
•Analysing the competitor landscape
•Analysing data and understanding latent sales<... [Read More]

Programmatic Workshop

Course Format: Classroom
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V

This workshop focuses on understanding programmatic advertising and how you can benefit from proper data management.
•Revamp your programmatic knowledge
•Create a full overview of your programmatic setup (internal &, external)
•Understand the basics of programmatic strategy building
•Map out your current strategies and build your programmatic roadmap
•Understand DMPs (data management platforms), how your business could benefit and how to approach the implementation
•Know your next steps in programmatic

The interactive small-group format of this course is designed to enable sharing experiences and use cases.

You will receive a questionnaire ahead of the session, which will help make the session as relevant as possible to you.

Online Merchandising

Course Format: Classroom
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V

The course covers:

Introduction to Online Merchandising
•The essential problems to solve in online merchandising
•Getting the products to the web - data, planning, ranging, preparation - &,quot,ready and available to sell&,quot,
•Basic presentation - search, filter, sort orders, promotion - and the opportunities and problems presented
•Data requirements - product information management, imagery, attributes, metadata and the complexities of structured products, selling groups and configuration
•Promotional strategies and their demands on online merchandising systems
•Integration with offline promotional activity

Key Metrics and Performance Indicators
•A review of the traditional metrics for stock and sales performance and their applicability to online
•Online-only metrics
•Key Performance Indicators

Advanced Online Merchandising Techniques and Considerations
•Rule-based or algorithmic systems
•Behavioural profiling to drive rules
•Use of personae
•A:B testing in online merchandising

The Online Merchandising Ecosystem
•Interaction of Online Merchandising w... [Read More]

Online Copywriting - Advanced Workshop

Course Format: Classroom
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V

Sharpen your online copywriting skills with our 1-day workshops. Some of the topics we’ll cover include:

Tone of voice

Step-by-step process to develop and communicate your organisation’s own tone of voice. You’ll engage in lots of exercises to ensure that you are as confident in the process and your new knowledge as possible!

Concision

A step-by-step process to help you make your content more concise. We know that lots of people come to this workshop with concision as a top priority, so we ensure that we spend plenty of time on it.

Structuring content

In-depth exercises will show how to approach a piece of content and assess whether it has been structured appropriately. You’ll also learn how to exploit these principles:
•Structuring strategies
•Information need types

Page types

Quick tips for writing product/service pages (B2C and B2B), FAQs and instructional text

Online Copywriting

Course Format: Classroom
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V


After attending our online copywriting training course, you&,#146,ll be able to:
•Sell the value of good online copywriting internally within your organisation
•Evaluate the quality of your (and other people&,#146,s) online copywriting against best practice
•Write great online content that communicates, persuades and sells effectively
•Train online copywriters within your organisation

What will I learn?

Loads of best practice guidelines, re-write exercises and real-world examples make this course essential for anyone interested in optimising their online copy. Some of the topics we cover include:

Online reading behaviours? •Attention spans
•Scrolling
•Attention-grabbers
•Promotions &, offers
•Older audiences?behaviours
•International audiences?behaviours

Best practices? •Vocabulary
•Sentences &, paragraphs
•Headings
•Bold &, lists
•Links
•Concision
•Note: we only have time to introduce this topic ?it’s covered in a lot more detail in our ‘Online Copywriting ?Advanced?course
•Information scent
•Active voice

Read More]

Online Community Management Workshop

Course Format: Classroom
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V

This workshop analyses the dynamics and secrets behind the most successful online communities and the tools used. It allows delegates to explore the core principles of effective community management and apply them to their communities.

The workshop also provides an opportunity for delegates to share experiences of common community issues and pressure points such as managing conflict, gaining management buy-in and justifying ongoing resource and budget.

Learning objectives
•To be able to design a sustainable community plan using appropriate models, tools and techniques
•To understand the role of tone of voice, content creation and curation in communities
•To evaluate appropriate community management techniques
•To handle difficult situations and conflict in communities
•To create success metrics for your community and evaluate against them

Multichannel Marketing and the Customer Journey

Course Format: Classroom
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V

The course covers:

Planning and strategy
•How online &, traditional offline media is converging
•Audience behaviour
•Which channels create the desired behaviour
•Selecting the right channels, tactics and metrics for your campaign
•Key considerations to take into account when briefing and developing creative
•Campaigns for multichannel use

Integration
•Understanding the importance of integrated marketing communications
•The tools used by planners when developing integrated multichannel campaigns
•Considerations for direct response versus brand objectives
•Integrating creative, the importance of relevance and good call to action
•Media buying options, rates and the art of negotiation

Delivery, measurement and analysis
•How to evaluate multichannel campaigns and what are the key complexities with on-to-offline / offline to online customer journey
•Measuring campaign effectiveness

Mobile Marketing

Course Format: Classroom
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V

Strategy

A practical plan of action ?that’s what you’ll be well on your way to developing after we discuss the main strategic choices involved in mobile marketing, including:

Types of mobile device

Marketing impact of some of the main issues surrounding mobile devices, including: device manufacturers, functionality, connection speeds, interaction styles and screen sizes.

How are people using their mobile devices?

Research into consumer behaviours, including app vs. web site usage, usage by demographics, popular tasks &, content, session length and reading patterns.


Apps

The business case for apps and the technical options available: native, hybrid and web.

Responsive vs. Adaptive websites

What’s the difference between these two philosophies and how can you decide which is best for you?

Mobile first

We’ll explain the principles behind ‘mobile first?and also suggest the most sensible ways in which the approach can be used.

Multi-channel issues

Guidelines for designing multi-channel experiences, as well as tools and ... [Read More]

Digital Project Management

Course Format: Classroom
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V

The course is divided into modules, each with slides, discussion and group exercises:

Defining the project

?Anatomy of a digital project

?Defining the project brief

?Initial Scoping

?Target Audience

?Goals, Objectives, Targets and KPIs

Planning

?The Lean Startup: Build, Measure, Learn

?Defining the scope and functionality

?Maximising value for money

?Design: what, when, how (and how much to do when)

?Defining an Information Architecture

Program Management

?Risks and Contingency

?Planning, costs and timeline

?Communicating with and engaging stakeholders

Project Management

?Project management methodologies

?Traditional/Waterfall

?Agile

?Using timeboxed “sprints?
?Day-to-day activities

Managing Teams

?Empowering the team

?Maximising productivity

?Monitor and reporting on progress

?Maintaining quality

?Managing and mitigating risks

Tools &,... [Read More]

Lean UX and Agile Design Workshop

Course Format: Classroom
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V


Our 1-day course is expert-designed to ensure that you will be able to:
•Understand Agile principles (and jargon)
•Transfer your existing skills into Lean UX and Agile design
•Identify best practices for research and testing within an Agile environment
•Develop supporting materials that will increase your Agile effectiveness

Hands-on exercises will be used throughout the day to demonstrate Lean UX and Agile design concepts.

What will I learn?

Foundations
•Benefits &, risks
•Philosophy
•Jargon-buster
•Team creation

Tools &, techniques
•Outcomes &, assumptions
•MVPs &, creative workshops
•Research &, testing methods
•Management

Outputs
•Personae &, user stories
•Style guides
•Pattern libraries
•Developing outputs?
Managing Agile
•Scheduling
•Risks
•Organisation
•Next steps?

Google Analytics Advanced

Course Format: Classroom
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V


Upon completion of this course, you will be able to:
•Configure Google Analytics to best report and improve performance of your campaigns and website
•Audit your site using web analytics reports and expert review techniques to identify &,quot,quick win&,quot, conversion improvements across key page types including the home page, category and product pages
•Define improvements to different page elements for key conversion page types including landing pages, search results pages and, if applicable, faceted navigation, shopping basket and checkout pages
•Refine your messaging hierarchy and use persuasive copywriting techniques to maximize conversion for response pages
•Ensure improvements to page template elements such as site navigation, headings, copy, videos and images are consistent with SEO Best Practice to attract visitors from Google&,#146,s natural listings
•Improve integration of your site with different online and offline campaign referrers
•Create a structured testing plan for a site to improve results through AB and multivariate testing

What will I learn?

The course covers:
•How best to ... [Read More]

Google Analytics

Course Format: Classroom
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V


Upon completion of this course, you will be able to:
•Implement Google Analytics tracking code to best report on your site
•Navigate around Google Analytics to access your reports and dashboards
•Identify &,quot,quick win&,quot, reporting improvements
•Apply objectives, KPIs, dimensions and metrics for your site
•Implement tagging for your online marketing
•Analyse site, page and marketing performance

What will I learn?
•Online Analytics - how it can help you and how best to use it
•The basics of setting up and using Google Analytics
•How to set up marketing tracking so you can measure the effect of your efforts
•Which Google Analytics reports you should be using and why
•The fundamentals of analysing and reporting from Google Analytics

Web Technology

Course Format: Classroom
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V


On completion of this course, you&,#146,ll be able to:
•Understand key web technologies and their roles
•Grasp technicalities and jargon that come with web technology
•Have more informed conversations with developers
•Manage web projects with increased confidence
•Take your learnings and use them as a stepping-stone to a deeper understanding of web technology

What will I learn?

Upon completion of this course, you will:
•Have a broad understanding of how software controls the web and the key differences between the different types of software
•Have a broad understanding of how devices access the web and the key differences between the different types of devices
•Have a broad understanding of emergent web technology and what is, and is not, likely to be it&,#146,s impact
•Understand key differences between good and bad practice in the management of web technology

Social Media Marketing

Course Format: Classroom
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V

This one-day immersion into social media is ideal for anyone wanting to get to grips with how social can be harnessed for their business. Develop a social media strategy from scratch and explore the ways different social channels can be used to attract and engage your target audience.

What will I learn?
•The ground rules of social - illustrated with plenty of examples of good/bad use of social media
•Researching and finding your audiences
•Planning social media activity that fits with your brand requirements
•Developing your strategy from scratch
•How to effectively measure your social media activity
•Social media and the law - ensuring you understand essential legal requirements
•The core social media channels and their related tools/technologies
•Engaging with your audience through social media

Fast Track Digital Marketing

Course Format: Classroom
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V

Fast Track Digital Marketing is Econsultancy’s most popular course globally and updated fresh for 2016 to take into account the very latest considerations facing organisations in their digital marketing.

The course helps make sense of the rise of digital by examining the technological evolution that has driven social and behavioural change. Many of the implications are yet to be known but a robust strategic approach that experienced offline marketers will recognise will be presented to help everyone involved in digital approach its themes with rigour.

The aim of the course is to equip delegates with the confidence, the tools and the techniques to build the right digital strategy for their organisations, including:

Attraction
•Search Engine Marketing (content) and Paid Search
•Display and Interactive Media
•Social Media - video, social media outreach, online PR
•Affiliate marketing
•Mobile

Conversion
•Mobile
•Usability and Web Design
•Conversion Rate Optimisation

Retention
•Email Marketing
•Social Media
•Mobile

Analysis
•Data, tracking and m... [Read More]

Fashion & Beauty Monitor - Social Media and Online PR Workshop

Course Format: Classroom
School/Trainer: Econsultancy LLC
Training Center(s)/Venue(s): New York City, United States
  V

Fashion &, Beauty Monitor and Econsultancy team up to offer one of the UK’s most popular social media and online PR courses, now specifically tailored for fashion, beauty and luxury brand professionals.

You’ll be able to plan and implement your ideal strategy using user-generated content, including monitoring positive and negative brand perception through tools such as Facebook and Twitter, and increasing brand engagement.

Program

Attendees will be able to evaluate their current approach to social media, reputation management and online PR. The workshop comprises a mixture of trainer led presentation, practical techniques on laptops as a group and individual exercises and discussion. The trainer will provide a number of up-to-date practical tips, tools and useful planning techniques that delegates can take from the classroom back to the office.

The course covers:
•Examples of good/bad use of social media &, online PR in fashion and luxury
•How to use video, images and design
•Planning online PR and social media
◦Objectives and metrics
◦Research and mapping
◦Tools, tactics, targets and teamsRead More]

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