Marketing Training Courses and Workshops

Schools providing training courses, certificates, diplomas or degree programs of Marketing Skills and Management




Total 800 training courses and degree programs available around the world.

United States - United Kingdom - Canada - Australia - India

IBM Marketing Operations Administration

Course Format: Classroom
School/Trainer: Global Knowledge Indonesia IBM Training Center
Training Center(s)/Venue(s): Jakarta, Indonesia
  V

You should be able to connect capabilities of IBM Marketing Operations to users&,#146, needs in form of custom objects, access permission, approvals, rules, and other functionality..

More specifically, you will be able to use IBM Marketing Operations to use these skills:
Design and create custom forms, templates, and marketing objects.
Create workflows and templates to manage tasks and resources for a marketing project.
Create metrics and metric templates for measuring marketing project performance.
Set up and manage security and access permissions to all components of Marketing Operations functionality.
Manage asset libraries, alerts, financial accounts, searches, and lists.

Course Content
IBM Marketing Operations Basics
Introduction to IBM Marketing Operations Templates
The Form Editor
Designing Metrics
Marketing Objects
Additional Template Components
Security
Administrative Settings
Reports Administration

Omni-Channel Marketing Expert Arena

Course Format: Classroom
School/Trainer: Global Knowledge China IBM Training Center
Training Center(s)/Venue(s): Guangzhou, China
  V

This Expert Arena is an installation of several IBM Omni-Channel Marketing on-premise applications.



Training Paths that reference this course are:
IBM Omni-Channel Marketing Suite Application User Training
IBM Unica Campaign Technical User/Developer Training
IBM Marketing Operations Technical User / Developer Training
IBM Omni-Channel Campaign Management Administrator Training Path
IBM Interact Technical User/Developer Training

Course Content
IBM Marketing Platform
IBM Campaign
IBM Marketing Operations
IBM Interact
IBM Contact Optimization
IBM Distributed Marketing

IBM Unica Marketing Operations 8.6 Administration

Course Format: Classroom
School/Trainer: Global Knowledge China IBM Training Center
Training Center(s)/Venue(s): Guangzhou, China
  V

This course provides instruction on the most common administrative tasks and functions in IBM Unica Marketing Operations. Participants focus on the design, creation, and management of templates for custom planning objects and marketing objects. This course is one of three classes in the IBM Unica Marketing Operations8 learning series. To complete your learning you should also attend the Introduction to IBM Unica Marketing Operations 8 and the IBM Unica Marketing Operations 8 Architecture and Installation classes.

Introduction to IBM Unica Marketing Operations Templates
## Marketing Processes and Marketing Objects
## Components of Templates
## How a Template is Constructed
## Template Building Methodology
## Planning a New Template

Using the Form Editor
## Components of Forms
## Introduction to Form Editor and Form Building
## Creating a New Form
## Creating a Custom Form
## Creating a Grid Form
## Assembling a Template
## Editing Forms and Templates
## Managing Lookup Lists
## Multi-locale Support for Forms

Designing Metrics
## Metric Building Methodology
## Lo... [Read More]

IBM Digital Analytics and Marketing Center On-Demand Learning Modules

Course Format: Classroom
School/Trainer: Global Knowledge China IBM Training Center
Training Center(s)/Venue(s): Guangzhou, China
  V

Session 1: Getting Started
Getting Started with IBM Digital Analytics
Creating Dashboards and Workbooks
Effective Troubleshooting
Enterprise Analytics

Session 2: Analyzing Site Metrics, Content and Product Performance
Top Line Metrics
Action Ready Reports
Event and Content Analysis
Product Performance
Demographics and Systems

Session 3: Utilizing Marketing Reports
Marketing Channels
Marketing Channels Attribution Reports
Marketing Programs and Attribution Logic
Mobile Analytics
Natural Search Report
Inbound Link Analysis
Site Promotions Report
Referring Sites Report

Session 4: Pathing and Enterprise Dashboard
Creating and Analyzing Paths
Enterprise Dashboard

Session 5: Tagging
Tools and Tagging Fundamentals
Fundamentals of Tagging
Best Practices for Flash Tagging
Tagging Best Practices to Optimize Marketing Tracking

Session 6: Explore
Digital Analytics Explore
Explore: Hierarchy, Filtered Groups, and Segment Compare Reports
Digital Analytics Explore: Flat List Reports
IBM Digital Analy... [Read More]

IBM Marketing Operations Administration

Course Format: Classroom
School/Trainer: Global Knowledge China IBM Training Center
Training Center(s)/Venue(s): Guangzhou, China
  V

You should be able to connect capabilities of IBM Marketing Operations to users&,#146, needs in form of custom objects, access permission, approvals, rules, and other functionality..

More specifically, you will be able to use IBM Marketing Operations to use these skills:
Design and create custom forms, templates, and marketing objects.
Create workflows and templates to manage tasks and resources for a marketing project.
Create metrics and metric templates for measuring marketing project performance.
Set up and manage security and access permissions to all components of Marketing Operations functionality.
Manage asset libraries, alerts, financial accounts, searches, and lists.

Course Content
IBM Marketing Operations Basics
Introduction to IBM Marketing Operations Templates
The Form Editor
Designing Metrics
Marketing Objects
Additional Template Components
Security
Administrative Settings
Reports Administration

Omni-Channel Marketing Expert Arena

Course Format: Classroom
School/Trainer: Global Knowledge Singapore IBM Training Center
Training Center(s)/Venue(s): Singapore, Singapore
  V

This Expert Arena is an installation of several IBM Omni-Channel Marketing on-premise applications.



Training Paths that reference this course are:
IBM Omni-Channel Marketing Suite Application User Training
IBM Unica Campaign Technical User/Developer Training
IBM Marketing Operations Technical User / Developer Training
IBM Omni-Channel Campaign Management Administrator Training Path
IBM Interact Technical User/Developer Training

Course Content
IBM Marketing Platform
IBM Campaign
IBM Marketing Operations
IBM Interact
IBM Contact Optimization
IBM Distributed Marketing

Marketing and Promotions for Direct Sales Store for WebSphere Commerce FEP 7

Course Format: Online
School/Trainer: Global Knowledge Singapore IBM Training Center
Training Center(s)/Venue(s): Singapore, Singapore
  V

This 1.5 hour web-based course is designed to introduce business professionals such as marketing managers, the skills they need to create and manage WebSphere Commerce marketing objects for their store, and the core features of the Marketing, and Promotions tool of Management Center that is provided by IBM WebSphere Commerce V7 Feature Pack 7.

The skills that are developed in this course enable WebSphere Commerce business users to create, and manage different business objects such as marketing content, e-marketing spots, web activity, dialog activity, and marketing experiment with the use of the Marketing tool of the Management Center. The course also explains how the promotions can be managed with the use of the Promotions tool of the Management Center. It enables business users to compare the features between direct sales store, and extended sites store.

The course begins with an overview of marketing elements. It introduces the students to WebSphere Commerce key marketing objects, supported by a scenario, and possible objectives for using them, and different marketing management tasks of marketing managers. Subsequent units cover the key features ... [Read More]

IBM Unica Marketing Operations 8.6 Administration

Course Format: Classroom
School/Trainer: Global Knowledge Singapore IBM Training Center
Training Center(s)/Venue(s): Singapore, Singapore
  V

This course provides instruction on the most common administrative tasks and functions in IBM Unica Marketing Operations. Participants focus on the design, creation, and management of templates for custom planning objects and marketing objects. This course is one of three classes in the IBM Unica Marketing Operations8 learning series. To complete your learning you should also attend the Introduction to IBM Unica Marketing Operations 8 and the IBM Unica Marketing Operations 8 Architecture and Installation classes.

Introduction to IBM Unica Marketing Operations Templates
## Marketing Processes and Marketing Objects
## Components of Templates
## How a Template is Constructed
## Template Building Methodology
## Planning a New Template

Using the Form Editor
## Components of Forms
## Introduction to Form Editor and Form Building
## Creating a New Form
## Creating a Custom Form
## Creating a Grid Form
## Assembling a Template
## Editing Forms and Templates
## Managing Lookup Lists
## Multi-locale Support for Forms

Designing Metrics
## Metric Building Methodology
## Lo... [Read More]

IBM Digital Analytics and Marketing Center On-Demand Learning Modules

Course Format: Classroom
School/Trainer: Global Knowledge Singapore IBM Training Center
Training Center(s)/Venue(s): Singapore, Singapore
  V

Session 1: Getting Started
Getting Started with IBM Digital Analytics
Creating Dashboards and Workbooks
Effective Troubleshooting
Enterprise Analytics

Session 2: Analyzing Site Metrics, Content and Product Performance
Top Line Metrics
Action Ready Reports
Event and Content Analysis
Product Performance
Demographics and Systems

Session 3: Utilizing Marketing Reports
Marketing Channels
Marketing Channels Attribution Reports
Marketing Programs and Attribution Logic
Mobile Analytics
Natural Search Report
Inbound Link Analysis
Site Promotions Report
Referring Sites Report

Session 4: Pathing and Enterprise Dashboard
Creating and Analyzing Paths
Enterprise Dashboard

Session 5: Tagging
Tools and Tagging Fundamentals
Fundamentals of Tagging
Best Practices for Flash Tagging
Tagging Best Practices to Optimize Marketing Tracking

Session 6: Explore
Digital Analytics Explore
Explore: Hierarchy, Filtered Groups, and Segment Compare Reports
Digital Analytics Explore: Flat List Reports
IBM Digital Analy... [Read More]

IBM Marketing Operations Administration

Course Format: Classroom
School/Trainer: Global Knowledge Singapore IBM Training Center
Training Center(s)/Venue(s): Singapore, Singapore
  V

You should be able to connect capabilities of IBM Marketing Operations to users&,#146, needs in form of custom objects, access permission, approvals, rules, and other functionality..

More specifically, you will be able to use IBM Marketing Operations to use these skills:
Design and create custom forms, templates, and marketing objects.
Create workflows and templates to manage tasks and resources for a marketing project.
Create metrics and metric templates for measuring marketing project performance.
Set up and manage security and access permissions to all components of Marketing Operations functionality.
Manage asset libraries, alerts, financial accounts, searches, and lists.

Course Content
IBM Marketing Operations Basics
Introduction to IBM Marketing Operations Templates
The Form Editor
Designing Metrics
Marketing Objects
Additional Template Components
Security
Administrative Settings
Reports Administration

Social Studio 101

Course Format: Classroom
School/Trainer: Global Knowledge Singapore
Training Center(s)/Venue(s): Singapore, Singapore
  V

During this course, you will learn how to:

�Organize teams and collaborate via workplaces

�Create, edit, and manage posts published to social accounts

�Interact directly with advocates, customers and detractors via post-level actions on your social accounts

�Build Topic Profiles that allow you to analyze what is being said on over a billion sources on the web

�Measure content performance and gain insights across the team

Email Automation

Course Format: Classroom
School/Trainer: Global Knowledge Singapore
Training Center(s)/Venue(s): Singapore, Singapore
  V

Comprehensive and hands-on, Email 104: Email Automation will help you discover how you can use the Marketing Cloud to automate activities within the Marketing Cloud. It’s a must for advanced users and administrators who want to automate day-to-day processes with the Email Application.

Course Objectives

When you complete this course, you’ll be able to use the Marketing Cloud automation tools to automate a welcome series email campaign. We cover in this course:

�What is Email Automation

�Explore automation tools:

- Playbooks

- Triggered Emails

- Automation Studio

- A Triggered Email and a Drip Campaign

Email Essentials

Course Format: Classroom
School/Trainer: Global Knowledge Singapore
Training Center(s)/Venue(s): Singapore, Singapore
  V

Email Essentials offers a combination of our email 101 �104 courses to get you up and running on the Salesforce Marketing Cloud Email Application. In this interactive course, email marketers will gain hands-on experience on creating emails, sending and tracking your results, managing your subscriber data, segmenting your data to deliver targeted, relevant messages and discover automation tools that allow you to automate campaigns and daily tasks.

Course Objectives

When you complete this course, you’ll be able to use the Marketing Cloud automation tools to automate a welcome series email campaign. We cover in this course:

�What is Email Automation

�Explore automation tools:

- Playbooks

- Triggered Emails

- Automation Studio

- A Triggered Email and a Drip Campaign

Web Analytics

Course Format: Classroom
School/Trainer: Global Knowledge Singapore
Training Center(s)/Venue(s): Singapore, Singapore
  V

A staggering amount of information is available to businesses with internet or a social media presence, and organizations that learn to channel digital information are maximizing marketing dollars, identifying new opportunities, and meeting goals.

We teamed up with McMaster University to bring you this online program to help you develop the skills you need to still your online metrics into clear and actionable key performance indicators (KPIs) that are relevant to your business goals. You&,#146,ll learn what the numbers mean, which numbers you should focus on, and how to get started.

Whether you are looking to enter the growing field of web analytics or want to understand online data to make better business decisions, this comprehensive online program will help you master the metrics and play a critical role in business decisions.

Course Objectives

History, key concepts, and terms of web analytics

Calculate and interpret metrics

Roles and responsibilities of the analyst

Traffic sources

Segmenting visitors

Define, collect, distribute, and present KPIs

Google An... [Read More]

Leveraging Social Media to Engage Customers and Build Your Brand

Course Format: Classroom
School/Trainer: Global Knowledge Singapore
Training Center(s)/Venue(s): Singapore, Singapore
  V

The Internet has drastically changed the dynamics of the merchant/customer relationship. When it&,#146,s time to make a buying decision, customers increasingly turn to the web for product and company information. In this course, you will learn concrete techniques for applying social media strategies and tools to your overall marketing portfolio. You will research consumers&,#146, online habits and mine data to engage them through blogs, social networks, podcasts, and video. You will receive job aids and templates, including media strategy checklists and reporting forms to help you get started back at your office.

Course Objectives

Migrate traditional marketing activities to your online marketing

Components of online communications programs

Monitor the Web for &,quot,buzz&,quot, about your brand

Implement and measure search engine optimization (SEO) and paid search techniques

Initiate a measurement and metrics regime to demonstrate the ROI of e-marketing efforts

Generate interest and buy-in from senior executives and other organizational stakeholders

Build brand awareness o... [Read More]

Social Media Boot Camp Workshop

Course Format: Classroom
School/Trainer: Global Knowledge Singapore
Training Center(s)/Venue(s): Singapore, Singapore
  V

Even for seasoned marketing professionals, this is new territory! Electronic social networks that did not exist five years ago are now the new frontier in marketing. They present a great opportunity for exposure and revenue for your company. In this course, you will learn that aside from a social outlet, when these networks are integrated with traditional marketing, they can augment your entire marketing effort, creating publicity, opportunity, and sales potential you never thought could exist. After this social media training workshop, you will have your plan ready to go.

Course Objectives

## How social media marketing will work for you

## How each of these media operates

## Social media potential and psychology and where are you are losing revenue potential

## Maximize results from the top social networks: Twitter, Facebook, YouTube, and LinkedIn

## When to use video, cross-pollination techniques, and other specific strategies

## Marketing tools to harvest qualified leads and cultivate more sales for your business

Professional E-Commerce Marketing (Certificate)

Course Format: Classroom
School/Trainer: Ferris State University
Training Center(s)/Venue(s): Big Rapids, United States
  V

If you are employed (or hope to be employed) in a field where you need a good working knowledge of Internet-based marketing activity, the Professional E-Commerce Marketing Certificate may be ideal for you. You will learn both the theory and practice of E-Commerce Marketing, and the Professional E-Commerce Marketing Certificate will enhance your skills through courses of your choice focused on:
•Multi-channel marketing
•Selling online, and saving money and time for your company and your customers
•Managing databases in a digital world
•Mastering best practices in business-to-consumer digital marketing, business to-business digital marketing, and direct marketing
•Creation and execution of Internet marketing/advertising and social media plans and campaigns including the basics of Web site design and implementation

You will be provided with the latest cutting edge Internet-based marketing skills that will help you, not only in Digital Marketing, but also in careers such as direct marketing, advertising and professional selling.

This certificate is structured for experienced professionals who wish to choose Digital Marketing-rela... [Read More]

Marketing/Sales (Certificate)

Course Format: Classroom
School/Trainer: Ferris State University
Training Center(s)/Venue(s): Big Rapids, United States
  V


If you have a strong interest in building a career in developing business relationships, this certificate will provide you with the following:
•Oral and written communication skills
•Ability to solve customer-based problems
•The ability to provide consulting service to persons and/or organizations that seek, or might seek, the products and services you sell

You will be exposed to an exciting set of concepts that will serve you, not just in marketing/sales, but in any career field in which you become a manager or leader and must influence others.



Admission Requirements

Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in a FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major.

Individuals wanting to advance their career, but not admitted to an FSU degree program, may also earn undergraduate COB certificates.

Admission ... [Read More]

Marketing Research (Certificate)

Course Format: Classroom
School/Trainer: Ferris State University
Training Center(s)/Venue(s): Big Rapids, United States
  V


If you have a strong interest in analytical decision making, this certificate will prepare you for the following:

•Creating effective surveys

•Employing computer-based statistical analysis procedures

•Applying research information in real-world marketing decisions

You will be exposed to a wonderful set of concepts that will serve you, not just in a marketing research career pathway, but in any career field you choose that depends on information in order to make successful business decisions.

Admission Requirements

Any person admitted to a Ferris State University degree program may enroll in courses for undergraduate COB certificates. No more than 50% of the credits in a certificate may be transferred from another institution. If a student is in a FSU degree-seeking program, the certificate will not be granted if more than 50% of the certificate credits are required in the program/major.

Individuals wanting to advance their career, but not admitted to an FSU degree program, may also earn undergraduate COB certificates.

Admission process for individuals seeking only a certificate:... [Read More]

Marketing

Course Format: Classroom
School/Trainer: Ferris State University
Training Center(s)/Venue(s): Big Rapids, United States
  V


Our Marketing degree provides students with the opportunity to develop a solid broad-based foundation along with the specialization (in areas such as sport marketing, digital marketing, retailing, sales, etc.) that employers appreciate in their entry-level employees. In fact, students can work with faculty to design a concentration more closely aligned with their particular areas of interest. The Marketing curriculum emphasizes opportunities for hands-on experience, meeting and working with practitioners.
•Our quality faculty with years of &,quot,real world&,quot, experience combine with modern classroom technology to provide a unique and up-to-date learning environment.
•Internships build on our students&,#146, learning from their real-world experience.
•With classes averaging less than 20 students, we stress team-based skills, interactive student presentations and hands-on projects to make learning enjoyable.
•One out of every five presidents or CEO&,#146,s in the top 500 US corporations has a marketing undergraduate degree.

Career Opportunities

Employers like to hire Ferris marketing graduates because of their... [Read More]

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Australia - Canada - India - Indonesia - Ireland - Malaysia - New Zealand
Pakistan - Philippines - Singapore - South Africa - United Arab Emirates
United Kingdom - United States



Facts:
We serve the schools and students around the world. Major visitors come from India, United States, United Kingdom, Canada, Australia, Philippines, Malaysia, Singapore and South Africa.



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